This week on Hurdle, I’m sitting down with Jasmine Caccomo, an entrepreneur and elite personal stylist who has spent over 15 years redefining the intersection of fashion and professional sports. Jasmine has built an incredible career styling some of the biggest names in the industry, most notably Alex Morgan, whom she’s worked with for the past 13 years.

In this episode, Jasmine talks about how playing soccer from a young age instilled the discipline, accountability, and “figure it out” mentality necessary to navigate the world of entrepreneurship. We also chat about her early days working in the fashion closets of Cosmopolitan and Marie Claire, and the bold leap she took to establish her own styling business. Plus, she gives me the lowdown on how she handles high-pressure moments—like styling Hilary Knight for the Oscars just days after an Olympic season—and how she sets boundaries as a business owner and mother. Also: Why presence is absolutely vital for her to do both well, and the essential lesson of learning to ask for help.

IN THIS EPISODE, WE DISCUSS:

• The Athlete Mentality: How her background as a hurdler and soccer player provided the work ethic for her business.
• The "Editorial Trenches": Realities of working in fashion closets and the 80/20 split between business and styling.
• Transitioning to Freelance: Taking the leap from a steady editorial job to building a personal brand.
• Styling Elite Athletes: The process of onboarding clients like Alex Morgan and translating an athlete's power into a wardrobe.
• Modern Athleisure: Defining "upscale athleisure" and why leggings will never truly be dead.
• The Glass Ball Theory: Managing the juggle of motherhood and entrepreneurship by identifying what can drop and what can’t.

QUOTABLE MOMENTS:

• "I’ve always had that ‘figure it out on my own’ mindset. You have to figure out how to train that works for you."
• "It’s about bringing out that inner personality through, externally, their wardrobe."
• "There’s always something to be done, there’s always another hurdle to overcome, there’s always something bigger, something shinier that I want to do."

SOCIAL
@jasmine.caccamo
@emilyabbate
@iheartwomenssports

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