Interview with: Jon MacDonald Founder of The Good
Notes:
Type of conversion rate optimization data
Analytics
Paths Drop off Google Analytics
Heat Mapping
What content they are engaging with? HotJar
User Testing
WhatUsersDo.com UserTesting.com
A/B Testing
Google Optimize VWO - Visual Website Optimizer Optimizely
Recommended Reading
TheGood.com Insights Google Optimize Blog
Bio:
Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
Links:
TheGood.com TheGood.com Insights
Sponsored by:
Spark Shipping – Dropshipping Automation