Rich Cardona is a LinkedIn Video Strategist for Executives, Podcast Host, founder of Rich Cardona Media & Ex-Marine Group Level Legal Advisor.

Rich says, “It's not who you know. It’s who knows you. You can only deliver maximum value if you maximize your visibility.”

In this episode, we talk about his journey, lessons learned, advice for early entrepreneurs, optimizing LinkedIn, putting your brand to work & how to leverage content