Gleb Tsipursky, Ph.D., known as the Disaster Avoidance Expert, is a thought leader, cognitive neuroscientist, coach, public speaker, consultant, and the CEO of Disaster Avoidance Experts, LLC. Gleb uses his insights and expertise in behavioral economics and neuroscience to help business leaders improve their judgment to make better decisions and ultimately avoid disaster. He is the author of several books, including Never Go With Your Gut, The Blindspots Between Us, The Truth Seeker’s Handbook, and Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic. Additionally, Glen is a professional speaker and has presented to audiences in North America, Europe, and Australia. His work has been featured in national publications including Inc. and Time Magazine.
Gleb joins me today to share where so many business leaders go wrong when it comes to making decisions for their business. He highlights five questions to ask yourself to avoid “decision disasters” and the role of cognitive biases when it comes to making business decisions. Gleb also discusses whether trusting your gut instinct is truly the right move, what the SWOT analysis is, and where people often go wrong when it comes to the SWOT analysis.
“Often the things that are comfortable to us are the worst things for us.” - Gleb Tsipursky
This week on the SmallBizChat Podcast:
Why you shouldn’t trust your gut when it comes to making decisions as a business leader Why half of all small businesses fail within the first five years When you should - and shouldn’t - trust your gut instincts Five questions to ask yourself to avoid “decision disasters” Why it is essential to look at what is uncomfortable, not just what is comfortable How judgment errors and cognitive biases impact decision making The SWOT analysis and how it provides “false comfort” How to be aware of your cognitive biases when making business decisions
Resources Mentioned:
You Are Not So Smart Podcast Trello The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by MIke Michalowicz
Connect with Gleb Tsipursky: Disaster Avoidance Experts Gleb Tsipursky on Facebook Gleb Tsipursky on Twitter Gleb Tsipursky on LinkedIn Gleb Tsipursky on Instagram Gleb Tsipursky on YouTube Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters by Gleb Tsipursky, PhD
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
