Alice Heiman is a sales strategist who believes that hitting your sales goals shouldn’t be hard. She is focused on helping her clients shorten their sales cycle and build a plan for sustainable growth. Alice has over 20 years of experience in the sales industry and is a coach and speaker who motivates business owners to make changes in the way they approach sales to get immediate results.

Alice joins me today to share her insights into how to organize and optimize your sales process to meet your financial goals without playing catch up and descending into panic mode. She discusses why it's vital to set reasonable goals, then break them down into small chunks so you can measure your success in real-time and why you need to have a reasonable amount of cash when you start your business to support you while you build your brand. Alice also shares her three top tips on how to hire the right salesperson for your team, where you should be looking for great new sales employees and how to gauge the right pay scale.

“You’ve got to understand what your market is and what piece of that market your business can get.” - Alice Heiman

Today on SmallBizChat Podcast: Why generating sales is so difficult for small business owners The importance of understanding what your market is How to leverage your personal contacts to generate sales leads When business owners should start to think about sales Why you should break sales goals down into bite-size chunks Why you need to network in your city and how to find organizations that can help you do that Alice’s advice on researching what you should pay your sales team Why it can pay to hire a specialist in recruiting salespeople

Connect with Alice Heiman: Website LinkedIn Twitter Facebook Instagram

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