SBC020 - How to Leverage Video for Your Personal Brand with Cher Jones

Cher Jones is a Social Media Trainer and Personal Branding Coach who helps small business owners optimize their personal brand with her extensive social media experience and portfolio of tools, templates, and workshops. Cher is the founder of Socially Active and loves to coach her clients on how to use social media to tap into networks and grow their businesses. She is a keynote speaker, coach, and trainer who has worked with brands such as PokerStars, UAE Steel, and CBC Television amongst others to create trust-worthy social media profiles for their businesses, develop deeper online relationships and be socially active in a focused way. 

Cher joins me this week to share how to identify your goals and create a video strategy for your brand based on what you want to accomplish for your business. She dives into how to determine the best social media platform to focus on for your video content and why you need to differentiate according to what network users prefer to consume. Cher also shares her hints and tips on the technical set-up for video content and why it's ok to start low-tech then progress up to specialist equipment over time. 

“When you put out quality - when you just give it - trust will come for the right clients that want to work with you.” - Cher Jones

This week on the SmallBizChat Podcast: How to identify your goals for your social media video content The importance of being yourself on camera Why it's critical that your content is valuable to your followers and stays authentic How to find the best social media platform for your brand by following your money network The risk of damaging your personal brand with bad video content Why you should give your advice away for free on social media  How to set up your own home studio for recording videos

Connect with Cher Jones: Website LinkedIn Twitter Facebook  Instagram

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