Marcus Andrews knows how to craft a good narrative. In fact, we’d argue he heavily contributed to developing the concept of Narrative Design when working in product marketing at HubSpot.

Now as a Narrative Designer at Pendo, he joins us for a conversation around crafting a memorable narrative, what frameworks to use (or not) and how to create your own category. We exchange presentation experience stories and offer insight into what separates a good speaker from a great one.

Having recently completed PMA’s Narrative Design course led by Marcus, Mikey and I were excited to meet the teacher and bring our learnings to life in this conversation.

This is an episode for: Product marketers, aspiring speakers, narrative designers and storytellers of all backgrounds.

What's in the Spice Cabinet??

  • Book reccos?
  • Words Like Loaded Pistols - Sam Leith

  • Get certified—Take the PMA Narrative Design course for yourself!

  • Speakers to get inspired by?
  • MLK—GhostRanch wrote a lil blog on that in January

  • Tune into the pod that Marcus started (but no longer hosts)

  • Product Marketing Experts

  • Join this year’s user conference from Pendo, Pendomonium

  • Marcus’s Walkout Song??
  • Intergalactic - Beastie Boys

  • Follow Marcus on LinkedIn!

  • Final thoughts for the PrezThinkers?
  • I hope if you're listening to this you know, you take this stuff seriously and invest in it and have fun with it because I think it's worth it. And it's cool that you know— the world needs more people making good sides, building good presentations. Most of them are still real bad.

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