On the first of our series of individual topic-based podcasts, Céiteach Mac Stiofán & Karen Henry from Accenture joined me to demystify the art of storytelling so that you can apply the best of stories to business challenges.

“Trying to perfect your PowerPoint of a presentation first is like trying to perfect the icing before you have the recipe of the cake”

“The presenter is the story, so much of it is how much we convey it, the passion that we feel and the emotions that we can evoke when we communicate”

Some of the topics covered on this episode:

• Tips and tricks to keep people engaged during presentations
• How to avoid “death by PowerPoint”
• Combating nerves when speaking
• The importance of an opening statement to catch attention
• How to gauge your audience
• Why the first two minutes of a presentation are the “cognitive hallowed ground”
• Examples of major industries and worldwide companies already using storytelling
• Words and phrases that can be used to have a bigger impact when speaking
• How to use anecdotes to add credibility to your messages
• The importance of using visual methods of telling stories
• Why “Imagine” is such a powerful word to use
• “So what, who cares?”

https://youngleaders.tech/storytelling-in-tech/Referenced Reading and Speaker Links:

Céiteach Mac Stiofán

https://www.linkedin.com/in/keithstephensaccenture/

Karen Henry

https://www.linkedin.com/in/karenhenryie/

Made to Stick: Why Some Ideas Survive and Others Die – Chip & Dan Heath

https://heathbrothers.com/books/made-to-stick/

Weekend Language: Presenting with More Stories and Less PowerPoint - Andy Craig, Dave Yewman

https://www.goodreads.com/en/book/show/19505722-weekend-language

Garr Reynolds

https://www.presentationzen.com/

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