“My whole career, I’ve wanted to do 'profit and social-purpose' led work and the market has really caught up to that.”

In the episode of ‘Meet the Experts’, we spoke with Independent Strategy Director and Executive MBA alumnus Barry Mowszowski to get beneath the surface of brand experience – a key topic at this years Cannes Creative Leaders Programme where he will be the leading instruction. Barry shares his experiences on the changing definition of Brand Experience, the role of agencies, and the power of creating purpose-led creative work.

Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: https://www.berlin-school.com/cclp