Why it is so easy to lose the customer in the heat of product development?

We tend to forget for whom we do the project for. In DevOps, we say that we need to focus on user needs by amplifying and shortening the feedback loops. But how it's done? What should be done to entice customers to be part of the development process?

Guide: Creating product user insights https://hubs.li/Q0191T_Y0

Blog: Solving problems with UX https://hubs.li/Q0191V2b0

Blog: Customer insight at different stages of service development https://hubs.li/Q01925Y80

Blog: Do you know your customers? Learn who they are, or they won’t care about you https://hubs.li/Q01925ZM0

Podcast: Behavioral biases in product management https://hubs.li/Q01926sp0

Maria Wan https://www.linkedin.com/in/mariawan/

Jarmo Parkkinen https://www.linkedin.com/in/jarmoparkkinen/

Marko Lindgren https://www.linkedin.com/in/markolindgren/?originalSubdomain=de