In this episode of Let’s talk shop, I chat to Jo Johnson, owner of fashion and lifestyle boutique Form SE15. Jo opened her shop after she was made redundant with the help of a small business grant and we talk all about:

• Jo’s story and background.

• How social media helped Jo grow her audience and customer base even before she opened her doors.

• How Jo finds new suppliers, what’s important and how to build a good relationship with a retail buyer.

• How it differs to buy fashion vs. lifestyle products.

• The challenges of running an independent business.

• The ever-changing retail climate and how independent businesses can stand out.

Connect with Jo and Form SE15

https://www.formse15.com/

https://www.instagram.com/formse15/

Links mentioned in this episode

https://www.manrepeller.com/

https://www.joinstorelondon.co.uk/

http://www.waranddrobe.co.uk/

https://www.instagram.com/waranddrobe/

https://www.folkclothing.com/

https://lfmarkey.com/

BUY JO’s CHARITY CANDLE

https://www.formse15.com/lifestyle/form-se15s-nurture-candle

BOOK A POWER-HOUR

https://www.smallbusinesscollaborative.co.uk/power-hour

Connect with me

Website: https://www.smallbusinesscollaborative.co.uk/

Instagram: https://www.instagram.com/small_business_collaborative/

Work with me 1:1: https://www.smallbusinesscollaborative.co.uk/one-to-one-mentoring

Apply to be a guest on Let’s Talk Shop https://thereseoertenblad.typeform.com/to/ZPiHVX