Points covered
Retargeting is a special thing when it comes to getting more revenue from the audience who engaged with our ads. It helps to target those who didn't take any action but did some engagement activity, whether liking the post, sharing or commenting; that helps to find them again by showing offers or other relevant or the same thing to increase the chance of their action that they might take and purchase from you. How to do retargeting ads on Google? or How to do retargeting on Google Ads? It is also covered in this video.
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