In this episode of the E-Commerce Expander Secrets podcast, host Riki Hooker is joined by Kitty Lai, founder of Me Brand and KIT London. Kitty is a branding strategist and creative designer, with a focus to help businesses and entrepreneurs to create and elevate their brand offering to appeal to their ideal audience with visual design assets, campaign or a brand strategy.

She is passionate with working alongside clients to solve their creative problems, by delivering a desirable design solution that can help them get unstuck, whatever the challenge. Over the last 20 years, she has curated vast commercial experience working for well-known retail brands, offering her versatile skills and knowledge as a branding, packaging & graphic designer, including leading and managing in-house design teams.

In this episode we will be talking about:

• Sustainability- What steps Kitty has taken to make KIT as sustainable as possible, through both its products, manufacturing, and logistical operations
• How to market your business to your target audience successfully
• How she built her personal brand and what positive impact it had on her business's development
• and much more...

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