When Michael Patching was mulling over his career choices as a teenager, morality and a passion around animal production were at the centre of his decisions. Initially settling on a veterinarian degree, Michael has spent the years since travelling the world with various roles in the beef industry. He's a fierce advocate for helping farmers and abattoirs to improve animal welfare outcomes, whether that be through investment in training, technology or innovation. More recently he's taken up a stakeholder engagement and ambassador role with Better Choices, a self certified community of livestock farmers, industry individuals and organisations who are committed to improving welfare outcomes through pain mitigation.