On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales. I talk specifically about: * Audience building at the test phase * Metrics to Watch and track on a daily basis * Lookalike audiences to build * The metrics that suggest you scale Adsets * Building custom audiences and lookalike audiences * The two major phases of scaling a campaign

This a link to the funnel breakdown on an excel spreadsheet: https://goo.gl/GrXNZJ For any questions, reach out to me via Twitter or email. -----------

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This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.