In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:

• Relationships at the root of all business and networks.
• Business development as a learned skill, regardless of personality.
• Commitment and the art of the follow through.
• From generalization to specialization.

Key Takeaways:

• Different environments are better for different people. Know yourself and speak to people who are doing what you are thinking of doing.
• Be cautious about being too transactional in any networking situation.
• Connections allow you to offer your clients fuller service than you would be able to do otherwise with only your firm.
• People are more likely to remember a specialist than they are to remember a generalist.

"Although we are small and highly specialized, what we want to do is to be able to provide the client with the effective equivalent of a fuller service firm by being able to connect them with the other services that they need." — Robert Plotkin

Connect with Robert Plotkin & Cynthia Gilbert:

Website: https://blueshiftip.com/

Show: https://blueshiftip.com/podcasts/

Blueshift IP LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/

Robert’s LinkedIn: https://www.linkedin.com/in/robertplotkin/

Cynthia’s LinkedIn: https://www.linkedin.com/in/cynthiagilbert/

Twitter: https://twitter.com/blueshiftip

Facebook: https://www.facebook.com/BlueshiftIP/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.