In this episode, Steve Fretzin and Ken Levinson discuss:

• Building trust-based, meaningful relationships in networking.
• From choosing a specialty to really niching down in your ultra-specific specialty.
• Looking at the numbers of your marketing, not just marketing haphazardly.
• Speaking as marketing to your niche.

Key Takeaways:

• You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that.
• You will gain more cases by marketing to your strengths than to try and take all cases.
• Spend time developing relationships with other lawyers and marketing rather than taking cases outside of your focus area.
• Try and test different things - if it goes well, keep doing it. If it doesn’t, abandon it and abandon it quickly.

"Don't worry about losing a case. Think about all the other cases you'll get by marketing to your strengths." — Ken Levinson

Connect with Ken Levinson:

Website: LevinsonStefani.com

Email: Ken@LevinsonStefani.com

LinkedIn: linkedin.com/in/kenlevinsonatty

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.