Hosted by Brennan Dunn and Eric Davis

Show Notes * Fall in Virginia * Writing fiction * Pricing freelancing services * Double your freelancing rate * Reverse engineering your former salary * Value based pricing, value delivered to clients * Origins of your price * How to decide on a price * Cost plus – Cost of materials, cost of equipment, labor cost, and profit. * Commodity pricing * Lack of major expenses for freelancers when using a cost plus model * Cost of living * Market rate * Battle between supply and demand * High demand drive rates up, low demand drive rates down * Also a commodity based strategy * Economic substitutes * Imperfect market * Value based pricing (Consulting) * Hired as an investment * Goal is to make more money in the long run than the cost * Emotional need * Charge based on results * Reflecting on the customer’s business and proposing a solution to help * Using your skill (software, copywriting, etc) as a means to the end (business results)

Next Week Interview with Nathan Barry. If you have any questions for him, post a comment below.

Resources Brennan - Samson Meteor Mic, Shush Mac app, and The Strategy and Tactics of Pricing: A Guide to Growing More Profitably.

Eric - Million Dollar Consulting.

Action steps Ask your next potential client questions that get at the business value of the project:

• Why are you looking for this project?
• What kind of financial outcomes are hoping a successful completion of this project will bring you?
• What would you consider a failed project?

Try to get to the root of why the client is coming to you and see what you can do so you can deliver a substantial amount of business value to them.

Transcript We’re hoping to get a transcript later.