This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation.

In our conversation we discuss:

• The most compelling reason Sales and Marketing must align now
• How to get CEO support when it comes to aligning these two teams
• The 5 things you must do to start on the path to better alignment
• Culture’s impact on successfully achieving true alignment

Additional Resources:

“Black Box Thinking” by Matthew Syed

“Mistakes were made (but not by me)” by Carol Tavris

Connect with Tyler on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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