This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia.

In our conversation we discuss:

• Effective strategies for aligning a multi-national sales and marketing team
• The concept of co-creation between Sales and Marketing
• A significant marketing insight that is missing from a lot of lead generation efforts
• How to know if an account-based strategy is appropriate for your business.

Additional Links:

ABM Growing Up Fast: 2017 Benchmark Report (article)

Connect with Iris on LinkedIn or Twitter

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