Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms. The conversation also looks at the recent development around Camp Lejeune and what we expect will happen next. Resources mentioned in our episode: https://searchengineland.com/googles-local-services-ads-platform-has-a-problem-with-spam-386890 (Leonard Raleigh  article on spam and LSAs) https://www.seroundtable.com/google-local-service-ads-with-fake-reviews-33810.html (Google Local Service Ads Seeing A Lot Of Fake Reviews) https://www.searchenginejournal.com/google-tests-more-local-service-ads-in-serps/459915/#close (Google Tests More Local Service Ads In SERPs)

Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!