This week on Commerce Code, we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Paras Joshi, Strategy & Development Officer at Valuedynamx. Valuedynamx is a leading global provider of purchase rewards, and they are a part of Collinson, which provides a leading global travel ecosystem.

We are talking about:

• Challenges in the increasingly competitive loyalty space
• Ways to maintain or enhance engagement among loyalty program members
• How to increase value to consumers and merchants by making program points redeemable where consumers most want to redeem them