Growth hacking is a hot topic in the world of entrepreneurs.

Every business dreams of scoring big with one strategy that eliminates the need to slog over growing an email list or cuts back the painfully slow "social media recognition" cycle.

But given this obsession with growth hacking, how many companies successfully growth hack their way to exponential success?

Less than 0.1% of all the brave souls who try!!

That is a dismal number.

Your growth hacking drive is doomed to fail...even before you start.

Or not!!

I and my six service companies have seen growth hacking work for us - almost reliably.

There is just one thing that set me apart from my contemporaries (Heck! we didn't even call it growth hacking back then)

And it was my "understand-tailor-test" approach.

I didn't steal recipes from my peers.

I spent time understanding what my prospects wanted. I tailored my marketing and sales initiatives to strike a chord with them and elicit a strong emotional response. And I tested my heart out to see what works.

In this episode of the "Strategies Lounge" I discuss all about:

• What is the growth hacking mindset

• The tools you need to sharpen your growth hacking instinct

• Growth hacks that gave us good results