Paid Traffic Lab: Recent Episodes
Kevin Davis and Spencer Shaw
Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.
Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.
Highlights
- Getting hacked
- What to do if you get hacked
- Facebook taking action
- Realizing how you got hacked
- What you can do to prevent this scenario
- Changing your password periodically
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
- Facebook Help Center - https://business.facebook.com/business/help/
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Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.
Highlights
- Why you shouldn’t give up right now and why things are great right now
- All working from home
- Getting traffic to your website
- Types of marketing activities
- It all depends on the audience
- Increasing your conversion rates
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
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Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.
Highlights
- All about TikTok
- Running Ads in TikTok
- Start running ads in this platform
- What are the ad types
- Categories at TikTok
- Optimization and split test for TikTok
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
- TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program
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Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.
Highlights
- Paying ads
- Growing your business
- Retargeting audiences
- Running ads
- Understanding your metrics
- Using multiple ads platforms
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
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Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.
Highlights
- How you might be hurting yourself
- Videos ads
- Instagram and Instagram Stories
- Looking at stats
- People reached with Instagram
- Starting a new campaign
- Facebook stories and Instagram stories
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
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Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.
Highlights
- CBO vs. Non-CBO
- Running CBO
- Campaign Budget Optimization
- Running small campaigns
- Not using CBO
- Benefits of the CBO
- Improving campaigns
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
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Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.
Highlights
- Understanding your analytics
- Making reports
- Google and Facebook Ads
- How to scale
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
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Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.
Highlights
- Facebook click to call
- Google ad credit
- Running Facebook ads
- Purchasing products online
- Purchasing things to solve a problem
- Google ads functionality
- Running ads
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
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Kevin and Spencer explore the click to call options in Google and Facebook Ads.
Highlights * Running Google ads for local businesses * Showing your phone number in the ad * Costs per click and conversions * Transforming businesses * The call option * Looking at the analytics of your business * The benefits of Google ads vs. Facebook ads * Tools for businesses
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw - https://podkick.com/
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Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance.
Highlights
- Understanding your customer
- Getting access to Facebook page
- Using tools to get data
- Increasing lifetime value
- Traffic volume
- Understanding your audience better
- Having a connection with our content
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw https://podkick.com/
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In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.
Highlights
- Requirements needed
- Facebook marketplace
- Benefits of using Amazon and Facebook
- Facebook as a very easy payment portal
- About eCommerce businesses
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
- Spencer Shaw https://podkick.com/
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Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.
Highlights
- Growing your business revenue through Instagram
- Using Instagram stories
- The actual content of the stories
- Running Facebook ads
- The campaign budget optimization
- The organic side of Instagram
- Running retargeting campaigns
- Benefits of Snapchat
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * Spencer Shaw - https://podkick.com/
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Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.
Highlights
- Facebook and Instagram are the same company
- Connecting your shop with Facebook
- The new Facebook shops
- The Shopify store and platform
- Changing the way we shop
- Adding shops to Instagram and Facebook
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * TechCrunch article: https://techcrunch.com/2020/05/19/facebook-shops/ * Spencer Shaw - https://podkick.com/
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Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.
Highlights * How people are targeting you * Having an e-commerce business * Google shopping and Google ads * Our role as advertisers
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * https://www.searchenginejournal.com/breaking-google-ads-to-require-identity-verification/363874/#close * https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192 * https://www.theverge.com/2020/4/21/21228741/google-shopping-free-listing-ads-search-coronavirus-covid * Spencer Shaw - https://podkick.com/
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In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.
Highlights * Changes in ad prices * The campaign budget optimization * Waiting for the optimization to happen * Running traffic * Google analytics and e-commerce
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * Spencer Shaw - https://podkick.com/
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As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advertising and expect this to continue for some time.
Highlights * Ad costs down * Facebook ads and Google ads * Traffic to your site * Campaign budget optimization * Running content and retargeting
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * Spencer Shaw - https://podkick.com/
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While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover.
Highlights * Content and earned media * Looking for content that people are searching for * Retargeting to your website * Facebook ads and Google ads * Ad costs
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * Spencer Shaw - https://podkick.com/
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Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how to start crafting stories that make doing business with you a no-brainer, while feeling emotionally connected to your tribe.
Highlights * Jules’ expertise - 1:03 * Jules’ methodology when he works with clients - 3:28 * Understanding who you are writing to - 4:37 * The four steps for a better marketing strategy - 5:47 * Creating a relationship with people - 6:57 * It is all about body language - 10:26 * The power of phrasing and body language - 14:29 * Using Jules’ principles - 18:29 * How do you sell with a story? - 24:00
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * Connect with Jules Dan: https://julesdan.com/
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Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition.
Highlights * Talking about a blog post from socialbakers.com about marketing in a recession * Are we in a very challenging time? * Three types of recession * The impact of income reduction * Retailers are going to be impacted * Smart and innovative businesses * Running ads at this time * The retargeting audiences * Focusing on brand building
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * https://podkick.com/ * A great blog post from https://www.socialbakers.com/: https://www.socialbakers.com/blog/recession-marketing
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In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy.
Highlights * Why now is the best time to market your business * The coronavirus today * How to market and communicate with your audience at this time * The work from home environment * Restaurants transitioning to delivery services * Doing things proactively * This is the time to create content * The biggest way to create content for customers * Working with brands * Right now is the time to provide value
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * https://podkick.com/
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Spencer and Kevin talk about what online and local businesses can do to change their business models to survive the quarantine period. Stay tuned to listen to their insights!
Highlights * What you can do as a small business owner * Zoom as a tool * Everybody in quarantine now * Smalls businesses working only by delivery service * Making a change and innovating * The biggest change that you can implement
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * Spencer Shaw - https://podkick.com/
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In this episode, Spencer and Kevin talk about the Bloomberg Ad Campaigns that he spent $500M and then dropped out of the race, and the impact of the novel coronavirus on businesses and what opportunities come out of the adverse conditions. Enjoy!
Highlights * The Bloomberg update * Running ads for a campaign * Coronavirus affecting businesses globally * A big challenge for the healthcare system * Small businesses will suffer the most * Working from home
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * Spencer Shaw - https://podkick.com/
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Spencer and Kevin talk about the issues that come up in Google Analytics, not only tracking Taboola, but any traffic where the visitor doesn't go beyond the landing page. With the latest changes, we are not able to track the time spent on the page and how far they scrolled to better understand engagement from content visits by site the ads are placed on in Taboola. Be sure to stay tuned until the end and listen to their insights about this topic!
Highlights * Quora Ads * Traffic source * Implementing new strategies at Paid Traffic Lab * Utilizing Google Analytics * Facebook ads and Google ads * Explaining all about Taboola * Advertising approaches * Creating audiences on Facebook * Most successful campaigns
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Spencer and Kevin look at Mike Bloomberg's presidential ad campaigns and what to learn from over $50 million spent in ads in less than 30 days to jumpstart his late entrance into the 2020 election race. Stay tuned!
Highlights * Ad campaigns * Running a ton of ads * Retargeting audiences * Call to action for ads * Mike Bloomberg’s ads * How to run a massive amount of ads
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Spencer puts Kevin in the hotseat asking him 3 questions about advertising. Spencer put Kevin on the spot, but that brought out some great answers that may help your business. Be sure to stay tuned and enjoy this episode!
Highlights * FB groups and new platforms for putting out ads * Growing a group very quickly * People that are afraid to join FB groups * Advertising for FB groups * Approaching retargeting
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * YouTube: https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw/ * Facebook: https://www.facebook.com/paidtrafficlabpodcast/ * Schedule a call: https://paidtraffic.com
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Kevin and Spencer talk about the common unanswerable questions people ask about advertising and how to ask better questions by adding context or getting specific answers by running the advertising, evaluating, and improving the performance specific to your own offers. Stay tuned and learn from this episode!
Highlights * How much does a FB ad cost? * The amount of money that we spend on ads * Cost per click * Clients, ads, and metrics * Look at your metrics and win * Ad Campaigns
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * YouTube: https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw/ * Facebook: https://www.facebook.com/paidtrafficlabpodcast/ * Schedule a call: https://paidtraffic.com
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Kevin and Spencer talk about how privacy changes are impacting advertising and how this may impact advertising in the future. Facebook is continuing to add changes to the platform to help users manage their privacy. However, erasing your personal information is not going to stop the advertising you see, it is just going to make what you seem irrelevant. If you want to know more about it, stay tuned!
Highlights * Facebook and privacy * Changes to the platform to make it more transparent * How Facebook works on privacy * Advertising and interactions
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * https://twitter.com/paidtrafficlab * https://www.facebook.com/paidtrafficlabpodcast/
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In this episode of the Paid Traffic Lab podcast, Kevin and Spencer are going to be talking about contextual targeting. It may get a little technical, but by the end of the episode, you are going to know exactly how this can help you in your campaigns and business. Stay tuned! Highlights * Changing your targeting * How does contextual targeting work * Contextual targeting that Kevin uses * Blog content topics
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Confused about Store Payments and Loyalty Programs? Kevin and Spencer are going to unpack how we can incorporate these programs into our businesses and why it's profitable. So, stay tuned!Highlights * Incorporating programs into our businesses * What are loyalty programs * The biggest thing with groceries stores now * Making price comparisons * The privacy side * Techniques for creating loyalty programs
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Kevin and Spencer talk about product search and exactly what that means for you as an advertiser, also why focusing on commerce is a good strategy, and how you can do that. Enjoy! Highlights * Starting to focus on commerce * Amazon as a product search * Running content to build an audience * Search marketers struggling with Facebook * Platforms focusing on commerce * What can we learn from Amazon
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Kevin and Spencer will be talking about the importance of mobile-first for your campaigns and why you need to be focusing on this growing audience. Stay tuned to get insights and details that will help you win in your ad campaigns!
Highlights * The mobile traffic * Design your site * Managing ads * Having specific images for mobile devices * Site redesign
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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In this episode of the Paid Traffic Lab Podcast, Kevin and Spencer are going to be talking about the California Consumer Privacy Act. If you've read any posts online, heard podcasts, you're totally insured about it. This is the episode where they will give you somewhat good answers about that. Enjoy it!
Highlights * When starts the CCPA * How does the CCPA work * CCPA receiving personal information * The Privacy Act in California * The GDPR and the CCPA * Embracing the transparency
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/ * https://www.forbes.com/sites/forbestechcouncil/2019/11/15/embracing-gdpr-and-ccpa-to-build-consumer-trust/#5ffefc9e7951
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In a previous podcast, Kevin and Spencer shared their insights about setting a brand-new E-Commerce store, in today's episode, they will dive into optimizing the E-Commerce store and how you can do that. Enjoy this episode!
Highlights * Having an E-Commerce store * The navigation process * The importance of collections and promotions * Offering discounts * How to treat your customers * The optimization of ads * Targeting the audiences
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Do you know how to optimize a brand-new E-Commerce store? If you don't, you have to listen to this episode because Kevin and Spencer will share a lot of insights to get answers to this question. Stay tuned until the end and enjoy this episode!
Highlights * Optimizing an E-Commerce Store * E-Commerce on Facebook * Setting up Google Analytics * Retargeting and Google Analytics * What to do to optimize a brand-new E-Commerce Store * Running campaigns for the brand
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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If you already know how to set up the foundation for your analytics, today's episode will be very helpful for you! Kevin and Spencer talk about what you do now that you have this foundation set up. So if you have not turned on your Google analytics, e-commerce tracking, demographic tracking and the multi channel funnel, stay tuned you will learn a lot!
Highlights * Setting Up Google Analytics * Demographics and e-commerce * What to do with the demographic data * Ios versus Android * Importance and use of Google Analytics
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Kevin and Spencer explain the tools you can use to better track your audience. Learn as they teach how to use these tools. Enjoy!
Highlights * What is Google Tag Manager * How to use iTracker360 * What's AnalyticsConnect.io and how it relates to Google Analytics Ecommerce * Information about Multi-Channel Funnels * A Special text number to reach out to Kevin: 9384441212
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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In today's episode, Kevin and Spencer talk about what's coming in 2020 when it comes to the custom audience targeting. Also, they talk about what to do to start out the new year in the right way! Stay tuned and listen to this episode!
Highlights * Running ads and the custom audience * The audience that responds you * Running advertising * Building audiences in Facebook * Segmenting the correct audiences
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
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Spencer and Kevin explain ways to drive more people to your online events year-round. Forget the days of working 20 hours/day to send people information, Spencer and Kevin talk about what to do, how to be consistent to make people want to participate in the events. Enjoy!
Highlights
- A mystery around the marketing world?
- Online events and live events
- The effectiveness of email follows
- Creating content daily and exposure to the brand
- How to get more people with the perfect strategy
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
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If you've been following the news inside of Facebook or the marketing world, you've probably heard that people are getting their accounts banned and having problems. Don’t let this happen to you! Kevin and Spencer are going to show you how to prevent your account from getting banned or having other serious problems by running the wrong types of campaigns. Enjoy this episode and take note!
Highlights
- How accounts get banned
- Kevin's accounts shutdown
- Social Advertising
- Running Campaigns
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Review, Subscribe and Share
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Getting that email address, stocking your customers, and gating your material might be the worst thing that you are doing! Kevin and Spencer share what you SHOULD be doing instead. Enjoy!
Highlights * Facebook Pixel * Creating retargeting audiences * Ways of retargeting * The retargeting system
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Spencer and Kevin will be covering cold traffic, warm targeting, and warm segmentation. So stay tuned as they dive into each of these segments!
Highlights * What is Cold Targeting * Building an audience * Elements of Cold Targeting * Running traffic to cold audiences * Understanding Warm Targeting and Warm Segmentation
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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In this episode of Paid Traffic Lab, Spencer and Kevin talk about using social media for your business. This can be for the organic content side and also for the paid advertising side. If you have questions about this topic, this episode is full of information so stay tuned and enjoy!
Highlights * Three categories for social media in your business * Insights about solopreneurs * Creating social profiles * Business to consumer * Connecting with people * Doing social media * Paid Ads and your personal brand
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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If you've ever wanted to understand how Facebook ad split testing actually works and how to get the most out of it, this is the episode to listen to because Kevin and Spencer cover so many different subtopics about tests, limitations, the difference between split testing and dynamic ads, and so much more. Stay tuned and enjoy this episode!
Highlights
- A differentiator between split testing and dynamic ads
- Understanding dynamic ads
- What can you split test?
- A split testing platform
- Using a short or long headline
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Review, Subscribe and Share
If you like what you hear please leave a review by clicking here
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In today’s episode, Kevin and Spencer dive into Quora Ads: how they work, where you can find them, the best way to use them, and a whole lot more so stay tuned and enjoy this episode!
Highlights * What Quora Ads are best for you * Using Quora Ads * Creating content for your site * When and how to use Quora Ads * Using Quora from a content perspective * Behavioral targeting
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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In today's Paid Traffic Lab episode, Kevin and Spencer talk about how to lower your bid costs and bid capping. Some of these things are new and fundamental to making you and your lead generation actually work. Stay tuned and enjoy!
Highlights: * Running a campaign optimization * Creating the Ad sets * Running an end-date campaign? * GDPR * Bit Capping * Average Bit Costs
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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In this new Paid Traffic Lab episode, Kevin and Spencer talk about the new Facebook Ad Manager Interface. There are things that Kevin likes and that he hates—see if you agree. They also talk about what has changed, for better or for worse. Stay tuned and enjoy!
Highlights * Facebook Ad Manager Interface insights * Old and New Interface * New changes of the Facebook manager interface * Kevin's likes and dislikes about the new interface
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
Make sure you’re subscribed to the podcast so you get the latest episodes.
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In this episode, Kevin and Spencer give an overview of what to expect with dynamic ads and CBO campaigns, things that maybe we don't know, and how to tackle the things that you need to know right now. They cover what this means and how people are going to interact with it. They get into the details of images, videos, headlines, descriptions, call to action, and link descriptions. Stay tuned and listen to their insights!
Highlights * CBO Campaigns and Dynamic Ads * When to use the call to action * Images, videos, and headlines * What is Ad Fatigue * Dynamic Ads and Artificial Intelligence * What does not include Dynamic Ads
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Kevin and Spencer talk about Market Segmentation with ads. They also share a strategy that is easily researchable, tells you information about your customers, their buying cycle, and even anticipates what the customer might buy next. Stay tuned and enjoy!
Topics * Market Segmentation * Identifying your audience * Running Ads * Creating content
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
Make sure you’re subscribed to the podcast so you get the latest episodes.
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If you are running ads for your business, how do you decide how many ads you need and how much you should be spending? Kevin and Spencer dive into how often should you advertise on Facebook and other platforms. Stay tuned for surprising strategies that Spencer and Kevin share, and enjoy!
Topics * Stop advertising? * Advertising online * Artificial Intelligence * Branding and Social Media * Video campaigns * Never stop running ads
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
Make sure you’re subscribed to the podcast so you get the latest episodes.
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Do you have an idea of how much Facebook Ads cost? You may be surprised by the answer. Kevin and Spencer jump into this topic today to give us all the important information about ads. Stay tuned and enjoy!
Topics * The distinction between prize, cost, and value * Customer Acquisition Cost and Lifetime Value * Not running ads * What increases the Lifetime Value
Links and Resources from this Episode * paidtrafficlab@gmail.com * http://paidtrafficlab.com/
Review, Subscribe and Share If you like what you hear please leave a review by clicking here
Make sure you’re subscribed to the podcast so you get the latest episodes.
- Subscribe with Apple Podcasts
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Dynamic Creative Ads: how we use it, and why do we use it? Kevin and Spencer dive into the differences of using images with Dynamic Creative. They explain how to use this feature and how it can lead you to optimization very quickly. If you want to know more about these topics, you should listen to Spencer and Kevin's insights, so stay tuned and enjoy!
Topics
- What are Dynamic Creative ads?
- How images are used differently with Dynamic Creative
- Using Dynamic Creative Ads or not?
- Headlines and Dynamic creative ads
- Video Ads
- Split Testing and Dynamic Creative ads
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Split testing has many potential benefits. Kevin and Spencer explain how it tests different versions of your ads so you can see what works best and improve future campaigns. You know exactly how to get the correct optimization, with the creatives, placement, right audience, and text so your ads can be more profitable. Kevin explains how and why this tool is important and also about the dynamic creatives difference.
Topics:
- Five variations of Split Testing
- Running and understanding different audiences
- Split testing different audiences
- Restrictions on split testing
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Reach and Frequency is a tool that's only available in certain parts of the world. On today's episode, Kevin and Spencer dive into the details of how you can start sequencing without reach and frequency, how you can set up custom audiences, change modality, and all there is to know about video ad sequencing.
Highlights
- Setting up custom audiences
- Changing modality
- Video ad sequencing
- eCommerce Sequencing
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Did you know that there is a new buying type on Facebook? Depending on where you live you may be aware of it or not, that's why on today's episode Kevin and Spencer discuss why some tools are only available in certain parts of the world and how this new buying type differs from Facebook’s reach objective, so stay tuned and make sure you are not the last one to find out about all the latest tools at your disposal.
Highlights
- How does this differ from Facebook’s Reach Objective?
- Ad Sequencing under Reach and Frequency
- Not available on all accounts yet. Saw it first in Australia accounts
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Have you ever wondered how to leverage the existing traffic on your website? Listen as Kevin and Spencer talk about the recency, frequency, and monetary value of the traffic that you own and control, and how valuable organic traffic and paid traffic is on your site. This episode is packed with info and tips, so stay tuned and enjoy!
Highlights
- The most valuable people you can target are those that have already had an experience with you.
- Recency - How long ago they have had an experience.
- Frequency - How many times they have had an experience.
- Monetary Value - How much existing clients have spent with you.
- Campaigns to setup in Infusionsoft, Ontraport, Active Campaign, etc.
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Kevin and Spencer dive into content marketing and why it’s still important for paid media. They talk about why marketing is not a one-time event, the importance of video content and Facebook Live. You will also hear important information about consumption, scroll depth, time on page, top of funnel content, and content to build audiences and segment them. Kevin and Spencer explain how to create content to generate leads as well as content to eliminate any doubts or questions. Also, they talk about the bottom of funnel content and content to segment and qualify. There is so much information on this podcast, so don’t miss it, and share it!
Highlights
- Marketing is not a one-time event
- Video Content - 1 min, 3-5 min, FB Live 10-60 min
- Consumption - Scroll Depth, Time On Page
- Building Lookalikes based on the content
- Top Of Funnel Content
-
- Content to build audiences and segment them
- Middle Of Funnel Content
-
- Content to generate leads
- Content to eliminate any doubts or questions they have leading to the purchase through micro conversions
- Bottom Of Funnel Content
-
- Content to segment and qualify
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Today’s topic is the new feature inside of Facebook Business Manager: Facebook Attribution. Many people don’t know about it, but after listening to Kevin and Spencer, you’ll see why this tool is so important. They talk about the requirements, why to create a Business Line and how it needs to be set up in Business Manager, and how to collect only new data. Kevin gives a holistic view of multiple traffic sources leading to conversions, cross-device attribution, and the ability to add custom traffic channels. Listen to this episode to learn everything you need to know about Facebook Attribution!
Links and Resources from this Episode
- Show Notes
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
To measure progress you have to pay attention to the core KPIs of your business. Find out what you should be watching, how to measure it and when to optimize. Kevin shares different strategies to follow if you have an e-commerce store or if you are selling digital products.
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
If you aren’t using both image and ad creatives in various sizes you are missing out on the impact you can make with your ad campaigns. We talk about the different kinds of videos you should record, how to shoot film and photos with the various sizes in mind, and how to optimize the length of video for future targeting. Also, find out what metrics you should actually be paying attention to regarding your different creatives.
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
When you’re focusing on optimization the most common questions are: what should I optimize for?, when should I optimize?, and if I optimize for conversions will it still work with a small budget? Kevin and Spencer cover all these topics along with others to get you the best conversion optimization strategy.
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
If you’re not boosting posts in your marketing strategy you’re missing out! Too many marketers think that boosted posts are too basic and it’s just throwing away money. Listen to the episode to hear why Kevin disagrees and how to form a strategy to create a win/win to build your audiences and increase your ROAS (return on ad spend).
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Facebook is changing the way we optimize budgets by optimizing towards the top ad sets in real time. This leaves a lot of marketers scared, thinking their ad costs are going to skyrocket. Don’t worry, there are some great new opportunities to jump on while others struggle to adapt.
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Preventing ad fatigue is something all advertisers should be aware of. However, the methodology for avoiding this fatigue varies depending on who you listen to. Facebook has created audience tools and it’s within your best interest to let their technology optimize accordingly. Kevin and Spencer share the different scenarios for audience overlap and what may be best for your campaigns.
Links and Resources from this Episode
- paidtrafficlab@gmail.com
- http://paidtrafficlab.com/
Traffic is the lifeblood of your business and the Paid Traffic Lab podcast is a weekly show that dives into the latest news and information in the world of paid media. Episodes vary from higher level technical material, the strategy of analytical tracking, creative design, funnel optimization along with tips and techniques for getting started with paid media.