The PR industry has changed drastically in the last 20 years.

Take it from a PR vet.

In this episode of On the DLPR, I talk with the Senior VP of Dukas Linden Public Relations — Sean Dougherty — about his history in the industry and thoughts on retirement.

We also discuss:

• How PR was done back before email and social media
• Best PR practices from a big picture and day-to-day perspective
• The right way to get your story on the cover of the WSJ
• The struggle women have had in a predominantly male industry

To hear this episode and many more like it, subscribe to On the DLPR on Apple Podcasts, Spotify, or wherever you get podcasts.