I didn’t know what a Gen Z was before doing this interview. I thought it was a children’s cartoon program.

Turns out Gen Z is something we need to really pay attention to if we want to stay current and not risk becoming outdated.

Companies like Blockbuster became extinct because they didn’t take social and technological evolution seriously.

By 2020 40% of the population will be made up of the Gen Zs

What we discussed:

Why you need to pay close attention to the Gen Z population

How Kathleen got to work with P Diddy and the Pope at the same time

How to gain trust with Gen Zs

The difference between promotion and attraction

How to communicate to a new generation

How to create a powerful brand with raving fans

… and MUCH MORE

Interesting highlights:

Kathleen Launched shaquille o’neal on Twitter

The Gen Z population spends $44 Billion a year and influences $600 Billion

Resources & Links:

http://www.WeRGenZ.com (www.WeRGenZ.com)

http://www.podbooker.com (PodBooker.com)

https://www.danielgefen.com/show (The Daniel Gefen Show)

http://www.theselfhelpaddict.com (The Self Help Addict) (My book)

http://www.GefenMediaGroup.com (Gefen Media Group) (Sponsor)

Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/can-i-pick-your-brain-entrepreneur-business-podcast/id1076916148?mt=2 (please subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes!)