Ciaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran’s product it’s nostalgia, pride, and a sense of belonging.

By linking people to their past… their heritage… his company’s marketing helps people connect to their products in a very potent way. The result is a target audience that feels more like a community than just a customer base. We talk about exactly how they do that, as well as…

• An email sequence that results in tremendous conversion rates
• The biggest mistake he made in hiring
• Why he’s concentrating on this marketing channel instead of Google or Facebook ads
• The types of emails that build long-term customer relationships
• And more invaluable tips regarding niche targeting to establish bonds with your customers that are sure to endure