Pursuing Private Practice

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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and Serena Stewart, Registered Dietitian, running coach, and running nutrition expert, for a conversation about what dietitians need to know about running nutrition, sports nutrition, and building a private practice that evolves alongside your life. Jennifer and Serena explore why so many runners unknowingly underfuel, how proper nutrition impacts everything from performance to GI symptoms and recovery, and why working with a sports dietitian is about so much more than carb loading. They also discuss creating offers beyond one-to-one counseling, finding mentorship within your specialty, and designing a business that supports both your clients and your personal life.

Why Running Nutrition Is More Than Just Eating More (04:41) Serena explains why fueling runners requires far more nuance than simply increasing calories. She walks through the many pieces that come together in an individualized running nutrition plan, from glycogen replenishment to GI tolerance and recovery.
How Serena Accidentally Found Her Niche (07:32) Serena shares how her clinical background unexpectedly led her into running nutrition, and how what started as a hobby became a thriving private practice.
Helping Clients Connect the Dots Between Nutrition and Performance (13:24) Jennifer and Serena discuss why dietitians need to translate nutrition science into meaningful, real-life outcomes so clients understand how proper fueling supports both their running goals and everyday life.
Building a Practice Beyond One-to-One Sessions (15:56) Serena shares how her services evolved from individual counseling into memberships, masterclasses, and her Eat Like an Athlete Bootcamp, creating more flexibility for both her clients and herself.
Why Group Programs Can Create Incredible Client Results (21:14) Jennifer and Serena reflect on the unexpected benefits of group coaching, including peer support, shared learning, and creating a client experience that goes beyond traditional individual sessions.
Growing Into Sports Nutrition With Confidence (24:52) Serena shares why supervision, continuing education, and asking for help have been essential to her growth as a sports dietitian.
The Overlap Between Sports Nutrition and Eating Disorder Care (26:57) Jennifer and Serena explore the important relationship between running nutrition and eating disorders, along with the ethical considerations, boundaries, and referrals that help dietitians practice within their scope.
Marketing That Speaks to Real Client Pain Points (31:14) Serena explains how identifying the specific symptoms clients experience has transformed her marketing and helped attract the right people to her practice.
Building a Business That Fits Your Season of Life (34:06) Jennifer and Serena close with an honest conversation about motherhood, entrepreneurship, and giving yourself permission to build a business that supports your family, your values, and your long-term goals.

Whether you're a sports dietitian or simply want to feel more confident supporting active clients, this conversation will help you better understand the important role nutrition plays in performance, recovery, GI health, and overall well-being. Beyond the clinical conversation, this episode is also a reminder that there isn't just one way to build a successful private practice. As your expertise grows and your life changes, your business can evolve with you. The most sustainable practices are often built by staying curious, continuing to learn, and creating offers that allow you to care deeply for your clients while honoring your own priorities, too. This episode is a reminder that some of the best opportunities come from being willing to ask questions, seek mentorship, and trust that your business is allowed to grow right alongside you.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Serena:Serena Stewart is a Registered Dietitian and running coach specializing in helping female runners shift their focus from shrinking to fueling for BIG dreams! Serena uses a unique blend of somatic counseling techniques and running nutrition to help female runners embrace eating like an athlete while learning to finally feel more comfortable in their skin. She is a runner herself and has run 4 BQs, 33 half marathons, and 7 marathons. When not running, she enjoys cooking, hiking, or playing in the park with her son.

Connect with Serena: Instagram: @runnergirldietitian

Resources from Serena: Free Race Week Checklist Offseason Reset

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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and Chelsea Levy, Registered Dietitian and Certified Intuitive Eating Counselor, for a thoughtful conversation about caring for clients with diabetes, PCOS, and endocrine disorders through a weight-inclusive approach. Jennifer and Chelsea unpack what weight-inclusive medical nutrition therapy really looks like in practice. They discuss supporting clients with diabetes and PCOS, navigating conversations about weight loss with compassion instead of judgment, and building a private practice that allows you to practice in a way that truly aligns with your values.

Why Weight-Inclusive Care Is More Nuanced Than People Think (04:41) Chelsea introduces her approach to weight-inclusive nutrition counseling, explaining how she combines evidence-based medical nutrition therapy with trauma-informed, fat-positive care for clients.
Looking Beyond Weight in Nutrition Counseling (06:21) Jennifer and Chelsea discuss weight stigma, social determinants of health, client autonomy, and the many ways dietitians can build practices around this work.
Chelsea's Journey Into Weight-Inclusive Practice (09:58) Chelsea shares how her own experience with chronic dieting and working with an intuitive eating dietitian ultimately shaped both her career and the way she cares for clients today.
The Role of Lived Experience in Client Care (13:01) Jennifer and Chelsea discuss representation within dietetics, the importance of lived experience, and why clients deserve the autonomy to choose providers who feel like the right fit for their care.
When Clients Say, "I Want to Lose Weight" (17:41) One of the biggest questions weight-inclusive dietitians face is how to respond when clients want weight loss. Chelsea explains why curiosity, consent, and exploring the deeper goal often lead to more meaningful conversations than simply shutting the topic down.
Building a Practice That Supports the Whole Person (24:03) Chelsea shares how she has grown a private practice that includes individual counseling, supervision, meal support groups, body image work, and collaborative medical care, centered around meeting clients where they are.
The Healing Power of Eating in Community (28:30) Chelsea describes the monthly community dinners she co-hosts in New York City and why creating weight-inclusive spaces around food can be deeply healing for clients working on their relationship with eating.
Expanding Your Scope as a Weight-Inclusive Dietitian (33:00) From clinical supervision to diabetes education and business mentorship, Chelsea explains how dietitians can continue growing their skills while staying grounded in ethical, individualized care.
What Weight-Inclusive Medical Nutrition Therapy Really Looks Like (37:37) Chelsea breaks down how weight-inclusive diabetes and endocrine care focuses on behaviors, labs, medications, and long-term health. Jennifer and Chelsea also discuss why curiosity and continued learning are essential throughout a dietitian's career.
Taking Up Space in Your Specialty (44:08) Chelsea closes the conversation with encouragement for dietitians to confidently share their expertise, embrace their niche, and let people know how they can help.

Weight-inclusive care is often misunderstood. From the outside, it can seem like it's simply about rejecting diet culture or avoiding conversations about weight. But as Chelsea shares, the work is so much more nuanced than that. Dietitians balance evidence-based recommendations, client autonomy, lived experiences, and the realities of practicing within a healthcare system that often focuses on weight loss. This episode is an honest conversation about counseling, clinical care, and creating space for more curiosity and autonomy. Chelsea's story is such a great example of what can happen when you continue learning, stay connected to your clients' needs, and allow your practice to evolve over time.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Chelsea:Chelsea Levy, MS, RD, CDN, Certified Intuitive Eating Counselor, is a Registered Dietitian Nutritionist and the founder of Chelsea Levy Nutrition, a virtual private practice based in New York City. She specializes in eating disorders, disordered eating, and size-inclusive approaches to managing endocrine-related conditions such as diabetes and PCOS. A self-identified fat woman, Chelsea is committed to a weight-inclusive medical model. Her work is rooted in evidence-based nutrition therapy, intuitive eating principles, and trauma-informed care.

Connect with Chelsea: Website: Chelsea Levy Nutrition Instagram: @chelsealevynutrition

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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and Jessica Ward, registered dietitian and eating disorder specialist, for a conversation about faith-based nutrition counseling and what it can look like to bring a client's faith, spirituality, and values into the counseling process. Jennifer and Jessica discuss the nuances of faith-based nutrition counseling, especially when food, shame, morality, prayer, religious practices, and diet culture all intersect. Jessica shares how this work became part of her practice, and how she learned to incorporate faith in a way that feels supportive, ethical, and deeply human.

Making Faith Part of the Assessment (03:56) Jessica explains how faith and spirituality can connect to a client's values, food choices, recovery, and overall counseling experience. Jennifer and Jessica further discuss why asking about faith or spirituality during an assessment can help clients feel more fully seen and understood in nutrition counseling.
Jessica's Path Into Faith-Based Counseling (06:21) Jessica shares how working in a faith-based organization helped her learn how to incorporate faith into eating disorder counseling, even without a formal roadmap.
Seeing the Body Through a Faith-Based Lens (09:23) Jessica reflects on the human body as a miraculous creation and how this perspective can bring awe, compassion, and purpose into nutrition counseling.
When Faith, Shame, and Food Intersect (11:47) Jennifer and Jessica explore the pain points that clients may bring into sessions, including questions about why they are struggling, how prayer fits into healing, and how shame can become connected to food or health.
Bringing Grace Into Conversations About Food (14:16) Jessica explains how faith-based counseling can help clients move away from shame around eating and toward a more compassionate, neutral relationship with food.
Navigating Fasting, Religious Practices, and Scope of Practice (17:45) Jennifer and Jessica discuss the nuances of supporting clients through religious practices, including when to involve spiritual leaders and other members of the client's care team.
Helping Dietitians Start This Work (25:27) Jessica shares guidance for dietitians who want to incorporate faith into their counseling, starting with curiosity, assessment questions, prayer when appropriate, supervision, and staying within scope.

Clients bring their whole selves into the room, including their values, beliefs, communities, fears, questions, and lived experiences. When faith is an important part of a client's life, leaving it out of the conversation can sometimes mean missing a key part of who they are and what supports their healing. This episode is an invitation to think about what it means to take up space in your work, and gives you permission to start learning, asking questions, and finding support if this is an area of work you feel called to explore.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Jessica:Jessica Ward is the founder of Abundant Grace Nutrition. She received her Bachelor of Science in Dietetics from Gannon University and Master of Science in Wellness Management from Ball State University. She's been a Registered Dietitian for more than 25 years, with more than 17 years working in eating disorders. She's had numerous years in leadership in a variety of roles. Jessica enjoys providing one-on-one counseling, group facilitation, teaching, presenting, and mentoring other dietitians. Her passion is helping others achieve their goals and thrive. In 2024, she opened her own nutrition private practice. She's excited expand opportunities to connect with other dietitians through supervision, coaching, and creating new connection groups. Her faith is a cornerstone of her work, and she loves to help clients include their faith in their recovery process or their career. Jessica is a member of the Academy of Nutrition and Dietetics, the Indiana Academy of Nutrition and Dietetics, Nutrition Entrepreneurs and Behavioral Health Nutrition Dietetics Practice Groups, the International Federation of Eating Disorder Dietitians, the Eating Disorder Task Force of Indiana, and the International Association of Eating Disorder Professionals. Jessica is also a Certified Eating Disorder Specialist Consultant. Outside of work, she enjoys reading, yoga and being outside, even in winter. She enjoys spending time with her family and being in the forest.

Supervision Resources From Jessica:Jessica's next project is launching The Thoughtful Practice Circle, a small professional growth and consultation group for eating disorder dietitians who want a steady, reflective space for connection, accountability, and thoughtful conversation about the realities of this work. Designed especially for clinicians navigating increased complexity, responsibility, or professional growth, the Circle will begin soon with limited spots available. If you're interested in learning more, connect through her website.

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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and Amanda Mittman, founder of Happy Valley Nutrition, for a conversation about perimenopause, hormone health, body image, and the role dietitians can play in helping clients navigate midlife with more support, context, and compassion. In this episode, Amanda shares how her own experience with perimenopause shaped her business, her niche, and the way she shows up for clients who are trying to make sense of symptoms, body changes, and all the noise in the wellness world. Jennifer also shares her own personal experience navigating perimenopause, including what it felt like to search for answers in a healthcare system that did not fully listen to her story.

Amanda's Path Into Hormone Health (05:07) Amanda explains how her own experience with perimenopause, including sleep struggles, joint pain, and anxiety, shaped her niche and helped her connect more deeply with midlife clients navigating similar changes.
Being Dismissed in the Healthcare System (10:54) Jennifer opens up about her own health journey after having her third baby, including being told her symptoms were likely mental health-related rather than hormonal.
Why Private Practice Care Matters (14:50) Jennifer reflects on how her experience in the traditional healthcare system deepened her appreciation for dietitians, private practice providers, and the time needed to truly understand someone's story.
Cutting Through the Noise in Midlife Wellness (18:23) Amanda recognizes how diet culture shows up in perimenopause messaging and explains why simple, foundational support often matters more than trendy interventions.
The Supplement Pressure in Perimenopause (21:26) Jennifer and Amanda discuss how vulnerable women are targeted with expensive supplements and products, and why individualized care matters more than generic recommendations.
The Dietitian's Role Beyond HRT (26:08) Jennifer and Amanda cover how dietitians can support clients with food, body image, labs, referrals, sleep, stress, and day-to-day decision-making, even when they cannot prescribe hormones.
Identity, Capacity, and Career Pivots in Midlife (30:39) Jennifer and Amanda explore how midlife can bring new confidence, fewer worries about outside opinions, and a clearer sense of what needs to change in life and business.
Getting Started in Perimenopause Work (40:49) Amanda encourages dietitians interested in this space to seek supervision, learn from diverse perspectives, and trust that they do not need to know everything before beginning this work.

Perimenopause and midlife can bring up so much vulnerability for clients, especially when their bodies feel unfamiliar or their old routines no longer work the same way. It's important to recognize that hormone health is not just about hormones. It's about sleep, stress, food, body image, energy, identity, capacity, medical care, and the lived experience of being in a body that is changing. Dietitians are uniquely positioned to help clients in this season of life, when people are often being sold more supplements, stricter rules, and one-size-fits-all solutions.

This conversation is a reminder that dietitians do not need to have every answer in order to be helpful. Sometimes the most powerful thing we can do is listen well, validate someone's experience, provide evidence-based support, and help them figure out the next right step.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Amanda: Amanda Mittman, MS, RDN, LDN (she/her), is a Registered Dietitian, Certified Intuitive Eating Counselor, body image coach, and adjunct professor at the University of Massachusetts and CT State. She is the founder of Happy Valley Nutrition, a group practice of Registered Dietitians specializing in eating disorders, disordered eating, and other health issues from a weight-inclusive lens. Her current clinical work focuses on supporting individuals in midlife with an emphasis on body image, relationship with food, and sustainable, health-promoting behaviors. And giving the middle finger to diet culture, of course! Find Amanda on Instagram at @happyvalleynutrition.

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and Megan Hadley, nutritionist and owner of Simple Nutrition, for a conversation about midlife nutrition, body changes, identity shifts, and what dietitians need to understand when supporting clients in this season of life.

This conversation is both personal and professional, as both Jennifer and Megan reflect on their own experiences in mid-life. Megan shares her expertise from working with clients navigating food, body image, hormones, health concerns, and the overwhelming influence of diet culture.

Defining Midlife Beyond Age (03:37) Megan explains what midlife means from her perspective, including body changes, shifting labs, movement changes, menstrual cycle changes, and vision changes.
Why Midlife Nutrition Became Personal (07:33) Megan shares how her passion for working with midlife clients evolved as she experienced this season herself. Jennifer connects this to the vulnerability of clients in midlife and the constant pressure they receive from diet culture and influencer messaging.
The Problem With "Feel Like Yourself Again" Messaging (09:17) Jennifer and Megan unpack why the pressure to return to a younger body is so harmful. Jennifer reflects on the importance of embracing each new version of ourselves.
Supporting Clients Who Want Sustainable Health (14:15) Jennifer goes through the many challenges midlife clients may be navigating, including body changes, hormones, caregiving, and life circumstances.
Reconnecting With Values, Health, and Boundaries (17:30) Jennifer reflects on how working with a dietitian can help clients reconnect their nutrition to their values, lifestyle, and health goals. Megan shares how this work can help clients as they learn to trust themselves more deeply.
Inside Megan's Group Practice and Client Offers (23:13) Megan shares more about her group practice and how she supports her ideal clients.
The Power of Group Work and Community (26:24) Megan reflects on why group support can be so meaningful for clients. Jennifer highlights how powerful it is for business owners to create offers that serve both their clients and themselves.
What Dietitians Need to Know About Midlife Clients (28:10) Megan offers dietitians guidance on understanding scope of practice when working with midlife clients. Megan encourages professionals to start by having conversations and paying attention to client language.
Body Image, Intuitive Eating, and Changing Needs (34:13) Jennifer and Megan discuss the importance of body image work, supervision, and continuing education for dietitians supporting midlife clients.

Midlife nutrition is not about trying to get back to a younger version of yourself or becoming vulnerable to every message that promises to "fix" this season of transition. It is about helping clients understand what their bodies need now, reconnect with themselves, and make choices that support their health, energy, values, and quality of life. It is also about learning a new identity, protecting boundaries, and stepping into the version of yourself you want to become in this next chapter. Throughout this episode, Jennifer and Megan remind dietitians that supporting clients in midlife requires curiosity, strong nutrition assessment skills, body image support, and a commitment to understanding the full context of a client's life.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Megan:

Megan Hadley, MS, RDN, LDN is a nutritionist and owner of Simple Nutrition, a nutrition counseling practice in Greensboro, NC that specializes in supporting people with eating disorders and disordered eating. She believes that all bodies are good and that from cake to kale, all foods are important. She is on mission to help people stress and obsess less about food and their bodies because when this happens, people not only improve their nutritional health but they begin to thrive in all areas of their life.

When she's not working, Megan enjoys spending time with her husband and two daughters. She loves reading, traveling, long naps, good wine, and french fries.

Find Megan on Instagram at @meg.hadley and @simplenutritiongso.

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and Rachelle Mallik, reproductive dietitian and founder of The Food Therapist, for a conversation about building a private practice within the reproductive health space, supporting clients through vulnerable seasons of life, and using clinical expertise to create new opportunities in business.

In this episode, Rachelle shares the story behind her 20‑year journey from an IVF patient coordinator at Weill Cornell to a reproductive dietitian who now supports clients through every stage of their reproductive lifespan. Jennifer and Rachelle discuss how dietitians can provide thoughtful, ethical support while knowing when to bring in other providers, and how dietitians can grow their specialty beyond one-on-one care.

Defining Reproductive Health as a Private Practice Niche (04:19) Rachelle explains why she calls herself a reproductive dietitian and how this specialty can include much more than helping clients who are actively trying to conceive.
Rachelle's Path Into Fertility Nutrition (06:44) Rachelle shares how working as an IVF patient coordinator at Weill Cornell helped her understand the emotional weight of infertility and planted the seed for the work she does today.
The Gap in Pregnancy Nutrition Care (09:12) Rachelle and Jennifer reflect on how little nutrition support many people receive during pregnancy and why dietitians are so needed before, during, and after pregnancy.
Supporting Clients Through Infertility (11:32) Rachelle talks about the overwhelm, misinformation, guilt, and desire for control that many clients experience when navigating infertility, and how dietitians can support them with compassion and scope-aware care.
Pregnancy Nutrition, Food Aversions, and Guilt (14:39) Rachelle shares common pregnancy nutrition challenges, including nausea, fatigue, food aversions, constipation, reflux, and the pressure clients feel to "eat healthy" even when eating feels hard. Jennifer reflects on her own pregnancy experience as a dietitian.
Postpartum Nutrition and Whole-Person Support (17:08) Rachelle and Jennifer discuss the realities of postpartum life, including recovery, sleep deprivation, feeding a baby, body image concerns, and the lack of consistent support after birth.
The Power of Multidisciplinary Care (20:15) Rachelle and Jennifer talk about why dietitians are often uniquely positioned to recognize when clients need additional support from pelvic floor physical therapists, mental health professionals, physicians, and other providers.
How Rachelle Structures Her Private Practice (21:06) Rachelle explains why her practice is primarily one-on-one, how she shifted away from packages, and why pay-as-you-go sessions created more flexibility for her clients and her business.
Creating Professional Resources From Clinical Experience (27:11) Rachelle talks about expanding her business beyond client care through courses, speaking opportunities, continuing education, and resources for other healthcare professionals.
Scope of Practice in Reproductive Health Nutrition (31:52) Rachelle breaks down how beginner, mid-level, and advanced dietitians can approach reproductive health work while continuing to learn, refer out, and seek support when needed.
Getting Started in Fertility Nutrition (36:38) Rachelle offers advice for dietitians who want to enter the fertility space, including starting with preconception clients before moving into more complex infertility care.

This conversation is a reminder that reproductive health is not a narrow niche. Rachelle shows how fertility, pregnancy, postpartum, PCOS, endometriosis, lactation, and perimenopause can all live under one specialty when you understand the deeper needs of your clients. Strong private practice work is not just about knowing the science. It is also about understanding the client's lived experience, knowing when to collaborate with other providers, and continuing to grow your expertise over time.

Rachelle's story is also a powerful reminder that you can expand beyond client care and into areas like supervision and professional development within your area of expertise.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Rachelle:

Rachelle LaCroix Mallik, MA, RDN is a dietitian and founder of The Food Therapist, a private practice specializing in fertility and women's health nutrition. With nearly 20 years of experience in reproductive health and almost a decade in private practice, Rachelle helps individuals navigate fertility, pregnancy, and other women's health concerns with evidence-based, weight-inclusive care. Rachelle is also a frequent speaker and received the Women's Health Dietetic Practice Group Excellence in Practice Award for her contributions to the field.

Find Rachelle on Instagram at @rachellemallik

Resources: Supervision & Case Consultation Fertility Foundations Course GLP-1s & Fertility Webinar Recording

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Megan Cremins, a registered dietitian and certified personal trainer specializing in Type 1 Diabetes, for a conversation about the value of lived experience, the importance of meeting clients where they are, and how dietitians can build meaningful work in a specialty they care deeply about.

Megan shares how her own diabetes diagnosis shaped the way she supports clients today, helping them move away from fear-based food rules and toward more confidence with blood sugars, technology, and real-life eating. Jennifer and Megan discuss the various ways dietitians can work in the diabetes space, the importance of community, and what it can look like to build a sustainable private practice.

Megan's Personal Diagnosis Story (04:17) Megan shares the story of her type 1 diabetes diagnosis at age five and reflects on how challenging it was to grow up managing blood sugars, food, insulin, and confidence.
Becoming the Dietitian She Needed as a Kid (06:51) Megan explains how her own health journey helped her realize that she wanted to support others with type 1 diabetes in a more empowering, compassionate way.
Moving Beyond Fear-Based Diabetes Advice (08:46) Jennifer and Megan discuss how type 1 diabetes care has often been shaped by food fear and restriction, and why a balanced, flexible approach can better support clients.
Helping Clients Build Flexibility and Confidence (11:07) Megan explains common client pain points, and Jennifer reflects on how powerful it is for clients to have a provider who can help them experiment with food, blood sugars, and technology without fear.
Supporting Clients Through Life Transitions (15:11) Megan talks about the importance of extra support during major transitions like pregnancy, college, perimenopause, and other life changes that can affect blood sugars.
Building a Practice With Multiple Offers (16:39) Megan walks through the evolution of her business, including her group program, one-on-one work, insurance-based practice, recipe club, and brand partnerships.
Finding a Sustainable Business Model (20:21) Megan reflects on how her mix of offers helps her feel balanced, and Jennifer shares how business owners can continue evolving their boundaries, services, and definitions of success.
Understanding Scope in the Diabetes Space (24:52) Jennifer and Megan discuss the different layers of diabetes care, including type 1, type 2, insulin resistance, insulin use, medications, pumps, CGMs, and the importance of understanding each client's actual needs.
Growing Through Community, Social Media, and Consistency (33:58) Megan reflects on how building an online presence, connecting with the type 1 diabetes community, and staying consistent helped open doors for brand partnerships and speaking opportunities.
Advice for Dietitians Entering the Type 1 Space (38:21) Megan offers advice to dietitians interested in this niche, and emphasizes getting involved in the type 1 community both online and in person.

Megan's story offers a roadmap for turning personal challenges into professional triumphs. She turned her lived experience into a sustainable, purpose-driven practice, helping clients navigate their own Type 1 Diabetes diagnosis with more ease. This episode focuses on both the client experience and the business decisions that come when running a practice, and offers inspiration for dietitians looking to start their own practice, grow their audience, or gain more knowledge about diabetes care.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Megan:

Meg Cremins is a Registered Dietitian and Certified Personal Trainer who has lived with Type 1 Diabetes since 1999 and Celiac Disease since 2010. Her private practice is dedicated to helping women with T1D feel more confident with food, health, and life! Her passion for helping others with T1D comes from her own experience of struggling with T1D management for many years and eventually finding a way to feel more supported and in control. Now, she helps others build that same sense of freedom in their own lives with T1D. She loves running marathons, yoga, traveling around the world with her husband, reading romantasy books, and nailing a pizza bolus.

Find Megan on Instagram at @megtypeone.

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Sharon McCaskill, a private practice dietitian, whose own family's journey with celiac disease sparked a career shift and a mission to support others navigating the gluten‑free world. In this episode, they go beyond the basics of celiac disease and talk about what it actually looks like for clients navigating this diagnosis in real life.

Sharon shares her perspective as a dietitian specializing in celiac disease, walking through both the clinical realities and the lived experience of her clients. Jennifer reflects on the role dietitians play in bridging that gap, not just through education, but through support, advocacy, and helping clients feel understood as they figure out what this diagnosis means for their lives.

The Moment That Changed Sharon's Career (02:11) Sharon shares how watching a dietitian support her husband's health inspired her to go back to school.
What Dietitians Do That Doctors Can't (06:33) Jennifer highlights that a diagnosis is just the beginning, and Sharon expands on this by explaining how dietitians help clients actually live their diagnosis through personalized support and problem-solving.
Why So Many Clients Feel Dismissed Before Diagnosis (10:15) Sharon shares that many clients spend years searching for answers before being diagnosed with celiac. Jennifer acknowledges how frustrating and invalidating that experience can feel within the healthcare system.
The Symptoms Aren't Always Obvious (12:16) Sharon explains that celiac does not always present with GI symptoms. She walks through how it can show up as fatigue, anemia, bone loss, or skin issues, which often leads to it being overlooked.
The Hardest Part Isn't the Diagnosis (13:27) Jennifer reflects on how overwhelming the transition can be after diagnosis. Sharon shares that going gluten-free in real life is complex, emotional, and requires constant decision-making.
What's Actually Happening in the Body (15:50) Sharon explains the autoimmune response behind celiac disease and how gluten triggers the immune system to damage the small intestine, even when symptoms are not obvious.
Why Even a Little Gluten Matters (18:00) Sharon emphasizes that even small exposures can lead to internal damage and long-term health risks. Jennifer reinforces that this goes beyond just how someone feels in the moment.
Is Gluten-Free Actually Healthier? (25:34) Jennifer brings up the influence of diet culture, and Sharon explains that gluten-free is not automatically healthier. She shares that many gluten-free products are lower in nutrients and fiber.
Building a Practice That Meets Clients Where They Are (28:59) Jennifer transitions into Sharon's business model, and Sharon shares how she primarily works one-on-one while also creating resources like meal plans and courses for clients who need more accessible options.
You Don't Need to Be an Expert, But You Do Need to Care (33:33) Sharon encourages dietitians to respect the complexity of celiac, even if they are not specialists. Jennifer reflects on how powerful it is when providers support both the emotional and practical sides of care.
The Real Takeaway for Dietitians (41:59) Jennifer closes by reinforcing that a dietitian's role goes beyond giving a food list. She highlights how important it is to help clients navigate the full experience of living with celiac in a sustainable and empowering way.

Whether you're a dietitian wanting to better support clients with celiac disease or thinking about how to grow your expertise within your private practice, this episode offers a deeper look at what's often missed. It's a conversation grounded in both clinical insight and real-life experience, with practical takeaways to help you think differently about care, advocacy, and what it truly means to support someone beyond the diagnosis.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Sharon:

Sharon McCaskill is a Registered Dietitian Nutritionist specializing in celiac nutrition, gluten-free living, and general nutrition. She helps clients build confidence around food through practical, evidence-based strategies that support both health and quality of life. Sharon works through an intuitive eating lens, helping people care for their health and manage chronic conditions in a way that feels supportive, realistic, and free from rigid food rules. She is passionate about making nutrition care accessible, supportive, and realistic for everyday life.

Find Sharon on Instagram at @realfoodwithsharon. Noteworthy Resource: The Helpful Gluten-Free Site

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Nicole Randazzo, founder of Bettr Full, a virtual practice with a focus on helping clients navigate nutrition both with and without GLP-1 medications. In this episode, they unpack everything dietitians need to know about GLP-1 medications, how to support clients through both weight loss and weight-inclusive counseling, and practical strategies that dietitians at any career stage can use when working with clients.

Nicole shares her expertise as a dietitian specializing in GLP-1s, highlighting client results, challenging side effects, and the importance of seeing a dietitian for support. Jennifer brings a weight-inclusive view to the conversation, emphasizing the role of counseling, body image, and holding space for complex, individualized care. Together, they explore the complexities of GLP-1 medications and highlight the essential role dietitians play in supporting clients beyond the prescription.

04:52 – How Nicole built a GLP-1-focused practice Nicole shares her path from diabetes education to bariatrics to recognizing a major gap in nutrition support—and building her niche around it.
06:43 – Why dietitian referrals should be standard A strong stance: every GLP-1 prescription should come with dietitian referrals for ongoing, proactive support.
09:28 – Breaking down what GLP-1 actually does They explain how these medications impact hunger, digestion, and blood sugar—and why they've expanded beyond diabetes care.
14:22 – Navigating different philosophies A real conversation about weight-inclusive and weight-loss approaches—and how both show up in client care.
16:26 – What clients are really struggling with From food noise and appetite shifts to fear of muscle loss and years of dieting, they unpack the real-life challenges clients bring in.
20:05 – The realities of being on (and coming off) GLP-1s Side effects, plateaus, insurance changes, and what happens when medication isn't accessible anymore.
22:12 – Shifting the focus beyond weight A powerful reframe: looking at labs, energy, sleep, and overall health instead of just the scale.
24:36 – Why dietitians are more important than ever The relationship, personalization, and long-term care dietitians provide can't be replaced by quick fixes or AI tools.
28:27 – The risks + how dietitians support safely They talk through side effects, under-eating, and how tailored nutrition strategies make a huge difference.
31:00 – Blending approaches in a real-world way Using weight-inclusive care to reduce shame, while still applying structure when it supports the client.
34:07 – Advice for dietitians at every stage Whether you're new or advanced, there's a place for you in this work—and a way to keep growing your skillset.
35:00 – Knowing your stance and your limits Self-awareness matters: understanding your philosophy and when to refer out.
37:00 – Staying open as the field evolves GLP-1s aren't going anywhere—this is an opportunity to stay curious and continue learning.

Without personalized and skilled nutrition support, clients taking GLP-1 medications aren't able to accurately navigate challenges, including changes in hunger, digestion, and metabolism, and risk inadequate protein intake and disordered eating. Dietitians can turn these challenges into opportunities for deeper client relationships, providing client-centered, compassionate care. This episode breaks down the pros and cons of GLP-1 medications, and is helpful whether you're just starting to build your counseling foundation or are a seasoned dietitian.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Nicole:

Nicole Randazzo is the founder of Bettr Full, a virtual private practice with a focus on helping clients navigate nutrition both with and without GLP-1 medications. She is a Registered Dietitian Nutritionist and Certified Diabetes Care and Education Specialist. Nicole specializes in weight management and blood sugar support, with a focus on helping clients navigate nutrition both with and without GLP-1 medications.

Her approach combines evidence-based nutrition with behavior change and a full-body perspective. She helps clients better understand their eating habits, their relationship with food, and how to build sustainable routines that support their health long-term. She works with individuals who are looking for realistic, individualized guidance—whether that's improving blood sugar, enhancing lab markers, supporting weight loss, improving quality of life, or building a more supportive and balanced mindset around food.

Find Nicole on Instagram at @bettrfull

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Fiona Sutherland, founder of The Mindful Dietitian and an experienced supervisor of dietitians. Together, they explore why supervision is often the missing piece in a dietitian's career, how it can evolve into a meaningful and sustainable business offering, and what it really looks like at every stage of professional growth.

Jennifer shares how supervision became essential to her long-term sustainability—helping her build stronger boundaries in business while also deepening her clinical skills to better support clients. Fiona reflects on how using supervision as a space to process the emotional weight that can linger after sessions made clinical work feel more sustainable. She also talks about how supervision isn't about evaluation, but about support, reflection, and connection. Together, they expand the definition of supervision beyond clinical oversight into something much more human-centered that supports emotional wellbeing, strengthens confidence, and holds space for ongoing support.

Why Supervision Matters for All (1:28) Jennifer makes the case for why supervision should be a standard part of every dietitian's career, not just in eating disorders.
A New Way to Understand Supervision (6:09) Fiona introduces a grounded, meaningful definition of supervision that expands beyond oversight and invites dietitians to see it as true professional support.
Three Supervision Formats Explained (9:18) Fiona walks through the different types of supervision and how to decide which format is right for you.
Student vs Professional Supervision (10:38) Fiona unpacks the difference between student supervision and professional supervision, and why that distinction matters more than you may think.
Discovering the Need for Support (16:10) Fiona shares how discovering supervision through mental health colleagues led her to realize just how much she needed that kind of support.
Inside a Supervision Session (20:02) Jennifer paints a picture of what really happens inside a supervision session and why it's so impactful.
Burnout, Isolation, and Support (27:00) Fiona dives into the common challenges dietitians face (like burnout, isolation, and decision fatigue) and how supervision can help navigate them.
Supervision Beyond Eating Disorders (32:55) Jennifer touches on why supervision is valuable across all specialties, even when the work doesn't seem "complex" on the surface.
How to Choose the Right Supervision Fit (41:33) Fiona explains what supervision looks like in real life and how to find the right structure and support for your needs.
Levels of Supervision Based on Your Career Stage (47:33) Fiona breaks down the three stages of supervision so you can identify where you are and what kind of support will help you grow.
Becoming a Supervisor + Final Takeaways (1:01:04) What makes a great supervisor, how to step into this role, and why supervision is a lifelong support system for sustainable practice.

Supervision can transform your growth as a dietitian, and this conversation between Jennifer and Fiona breaks it down in ways that are practical and inspiring. Tune in to discover the supervision tools, insights, and strategies that can elevate your practice today.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Fiona:

Fiona Sutherland is an advanced sports dietitian, yoga teacher and clinical supervisor from Naarm (Melbourne), Australia. She is the founder of The Mindful Dietitian, a professional community committed to thoughtful, equitable, and trauma-informed care. This community aims to help health professionals to practice with reflection, integrity, and steadiness as they care for others — and themselves.

Fiona has contributed to the development and delivery of education and training to hundreds of dietitians worldwide from undergraduate training through to an extensive array of live and online professional courses on eating disorders, body image, trauma-informed care and supervision for dietitians, all driven by a vision for every dietitian being more sustained and supported in our work.

In her professional consultancy, Fiona partners with teams and organizations to provide tailored education, training, and organizational development to promote ethical, reflective, and sustainable practice at every level. Additionally, she teaches Masters-level dietetics courses, mentoring the next generation of practitioners to think critically, lead with integrity, and engage in courageous, reflective practice.

Noteworthy Resources:

Dietitian Supervision Resources Australia and International (DSRAi)
New Supervision Research: Professional supervision in dietetics: A comprehensive, narrative literature review (Crow et al, 2025)

Find Fiona on Instagram at @the.mindfuldietitian

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, CEO of Declet Designs, to kick off Season 4 of the podcast. Together, they talk about the wins, the challenges, and the lessons learned in 2025 and how those experiences are shaping their goals for 2026.

Jennifer shares how personal experiences shifted her perspective on business and leadership, while Courtney reflects on hitting capacity in her own company and learning how to simplify her work. They also discuss their "word of the year," what sustainable business growth really looks like, and what listeners can expect from the new season of the podcast.

Welcome to Season 4 of the Podcast (1:12) Jennifer shares why she took time between seasons to reflect on the direction of the podcast and what listeners can expect from the new season.
Reflecting on 2025 and Personal Challenges (7:02) Jennifer opens up about the loss of her father-in-law and how that experience shifted her perspective on priorities, family, and running a business.
Why Boundaries Are Essential in Business Ownership (9:34) Jennifer explains why protecting your time and energy is critical if you want to build a sustainable business that doesn't lead to burnout.
Courtney's Business Growth and Lessons from 2025 (10:46) Courtney reflects on the biggest wins in her business, including hitting record revenue and completing more than 40 client projects in a single year.
Understanding Capacity and Avoiding Burnout (18:14) Courtney shares how she realized she had reached capacity in her business and how she's restructuring her workflow to make things more sustainable.
Why Revenue Doesn't Tell the Full Story of Success (15:17) Jennifer explains how her business had its lowest revenue year in a decade—but also one of its most profitable and sustainable years.
Simplifying Your Business Model (21:15) Jennifer shares why she decided to stop selling standalone toolkits and focus entirely on Business School to create deeper results for clients.
The Problem With "More Information" in Business Education (23:32) Jennifer and Courtney discuss why many online courses go unfinished—and why accountability and coaching often lead to better outcomes.
Courtney's Word of the Year: Simplify (27:43) Courtney talks about her focus for 2026, which includes simplifying services, standardizing systems, and learning to say "no."
Jennifer's Word of the Year: Elevate (33:41) Jennifer reflects on stepping fully into her role as CEO and elevating her work, her program, and the impact she's making with clients.
Redefining Success as a Business Owner (34:56) Jennifer shares how her vision for success has evolved—from chasing growth and visibility to building a business that truly supports her life.
What to Expect from Season 4 of the Podcast (36:55) Jennifer reveals the theme for the new season: showcasing dietitians across specialties and highlighting the many ways private practices can be built.

From reflecting on the highs and lows of 2025 to setting intentions and goals for 2026, this conversation is full of insights, strategies, and inspiration for building a private practice that truly supports both your clients and your life.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

About Courtney:

Courtney Vickery, MS, RD, LD is a multi-passionate entrepreneur in the weight-inclusive space. She's an anti-diet dietitian and Certified Intuitive Eating Counselor with her own private practice, Vickery Wellness. She is also the CEO of Declet Designs, her website and branding studio for weight-inclusive businesses.

She has a double dose of knowledge, with bachelor's degrees in political science and dietetics, plus a Master's degree in Foods & Nutrition from the University of Georgia (and still teaches an undergraduate course there). Her career journey includes working as a Director of Corporate Health Services & Community Outreach, clinical dietitian, managing group fitness programs and community health programs, and roles in healthcare administration and corporate health. She's even stepped in as the Interim Director of the Dietetic Internship at the University of Georgia.

At home, Courtney shares life with her husband of 15 years (they've been together since high school!), two kids, a dog named Oliver, and two kitty cats, Finnick and Calliope. She is the perfect blend of Enneagram 1 determination and a laid-back coffee shop aficionado. When she's not helping therapists and dietitians rock their brands and websites, you can catch her chilling at a coffee shop, sipping tea, or spending time with her awesome family.

Her passion for blending her love for weight-inclusive care with her knack for web and branding design makes her your friendly expert in dietetics and web design.

Find Courtney on Instagram at @decletdesigns.

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Welcome to the Pursuing Private Practice podcast!

This episode wraps up Season 3 of the podcast. We'll be back for Season 4 this fall!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Hannah Turnbull, founder of NourishED Colorado, a group practice specializing in eating disorders, and a business coach at Values Driven Group.

Hannah shares her journey of building and leading a thriving group practice, the challenges and rewards of managing a team, and her bold decision to step away for an 18-week sabbatical. Together, they dive into leadership, company culture, burnout, and what it really takes to create a sustainable business that supports both clients and clinicians.

This conversation is packed with inspiration and practical wisdom for any dietitian or business owner who wants to step fully into leadership while still honoring their own life outside of work.

Shift Toward Coaching & Leadership Development: During the pandemic, Hannah began coaching other owners, earned a master’s in organizational leadership, and identified leadership skills as the “secret sauce” for practice success.
Planning a Sabbatical: Burnout triggers, delegating responsibilities to trusted leaders, writing exhaustive SOPs, securing a line of credit, and announcing the break to the team.
Post‑Sabbatical Structure & Work‑Life Balance: Implemented “No‑Work Wednesdays,” a four‑day work week, and strict time‑batching across multiple projects.
Leadership Philosophy & Lessons Learned: Advocates detaching from outcomes, modeling balance, viewing the business as an asset, and “rolling out the red carpet” for departing staff.

Hannah’s story is a powerful reminder that leading well means trusting your team, setting boundaries, and creating a business that fuels your life - not the other way around.

Timestamps:

00:01 Opening & Why People Matter: Jennifer sets the tone, explaining that hiring is both the most rewarding and the hardest part of running a group practice.
02:36 Guest Introduction – Hannah Turnbull: Founder of Nourished Colorado (9 dietitians) and Values-Driven Group (business coaching), plus co-host of the Weight Inclusive Innovators podcast.
04:08 Career Origins: From hospital dietitian to the “Healthy Annie” blog, a move to Denver via Craigslist, and the launch of her first private-practice space.
06:15 Growth & Pandemic Pivot: Rapid expansion to 8-10 clinicians, a swift shift to fully virtual during COVID, and quarterly hiring cycles.
09:30 Burnout & Sabbatical Decision: After completing her master’s and maxing out her coaching load, Hannah realizes she can no longer over-perform without harming herself.
10:50 Preparing to Step Away: She hands off clinical duties, delegates supervision, and navigates key leadership turnover while already planning a 2025 sabbatical.
12:06 Team Trust & SOP Creation: Hannah explains how she documented detailed standard operating procedures to ensure the practice would run without her.
15:00 Life on Sabbatical: Hannah discovers the power of a structured, work-free period before returning in January 2025.
18:15 Company Culture Deep-Dive: Emphasizes companionship, hybrid office use, purposeful all-hands meetings, retreats, and balancing fun activities against cost.
21:00 Transparency & Financial Sharing: Shares mission, vision, client flow, and payroll ratios (~75% payroll) while keeping full profit-and-loss details private to build trust without overwhelm.
24:32 Retention & Career Pathing: Discusses the typical 2-3-year clinician tenure, encourages honest conversations about growth, and promotes “red-carpet” exits to maintain goodwill.
27:41 Practical Sabbatical Prep: Recommends a trusted interim (e.g., finance expert), comprehensive SOPs for every task, and a line-of-credit cash-flow safety net.
34:20 Leadership Philosophy: Advocates consent-based hiring, mutual choice to stay, evolving roles, and “rolling out the red carpet” for departing staff as brand ambassadors.
41:38 Sabbatical Reflection: Stepping away forces detachment from outcomes, clarifies personal values, and reinforces a sustainable work-life balance.
51:00 Final Takeaways: Trust the team, rely on SOPs, adopt the “It’s not that serious” mantra, and schedule regular breaks to ensure longevity.

Whether you’re dreaming of building a team, navigating leadership challenges, or simply craving more balance, this episode will leave you with the clarity and courage to create a business that truly supports the life you want to live.

Hannah Turnbull is a multi-passionate clinician entrepreneur. She founded NourishED Colorado, a dietitian group practice specializing in eating disorders and weight-inclusive care, and is a business coach at Values Driven Group, where she helps clinicians build thriving, values-aligned group practices. As co-host of the Weight Inclusive Innovators podcast, she shares insights on business, leadership, and finances. A lifelong learner, she’s often found nose-deep in a leadership or finance book.

Want more from Pursuing Private Practice?

🧠 Feeling overwhelmed trying to build your team? The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Take up space as the CEO you’re meant to be.

👥 Ready to stop doing it all yourself? Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business.

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

Find Pursuing Private Practice on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Charlie Golighlty, founder of Group Practice Partner, a fractional practice management partner for strategic, mission-aligned support. Charlie shares why so many solo clinicians and group-practice owners feel like they’re juggling too many hats and constantly putting out fires, and how bringing in someone who understands both the clinical world and the language of business can transform that chaos into clarity.

If you’ve ever felt burnt out in the day-to-day business operations and are ready to step back, see the bigger picture, and make intentional moves for your business, this episode is for you.

The Realities of Running a Private or Group Practice: Exploration of the overwhelming multitasking, emotional attachment, and common pain points that practice owners face daily.
Introducing Fractional Practice Management: A part-time, on-demand practice manager service that keeps operations running smoothly during leaves or breaks.
The Three Core Pillars of a Healthy Business: Discussion on services (bones), systems (muscles), and energy (gut/heart) as essential, interlocking components.
Routine Business Check-Ins: The speakers recommend semiannual full reviews and mentorship input aligned with personal life cycles for sustained balance.
Recurring Themes Across the Business: A conversation on boundaries, burnout, and visibility as recurring challenges that need intentional focus.

This episode is for you if you’re looking for actionable strategies, fresh perspectives, and practical next steps you can use to create a business that supports both your mission and your life.

Timestamps:

02:31 Charlie’s Background: From an eating‑disorder dietitian to a B2B educator, Charlie brings many years of private‑practice experience to group‑practice consulting.
03:51 Why Group Practices Struggle: Accidental “boss” status, rapid scaling, and lack of business foundations leave many dietitians overwhelmed.
07:07 Boundaries & Sustainability: Charging enough, protecting personal time, and building a profitable practice are essential for long‑term success.
08:15 Three‑Pillar Framework: Services (bones), Systems (muscles), and Energy (heart/gut) must stay balanced for a healthy business.
17:20 Assessment Categories: Finances, hiring/onboarding, operations, contractor vs. employee, burnout, and general support guide the audit.
24:25 Coasting as Strategy: Deliberate “coasting” periods let owners rest while a well‑oiled machine runs smoothly, often with a temporary CEO.
29:06 Emotional Validation: Feeling uneasy about taking a break is normal; you deserve rest and sustainable success.

Whether you’re running a solo practice or managing a growing team, this conversation will leave you inspired, better equipped, and ready to make confident decisions for the future of your business.

Charlie Golightly supports the visionaries behind group practices by acting as the integrator - the person who brings it all together. Through fractional practice management, they help human-centered teams get the nitty gritty details done with clarity, sustainability, and care. Whether its reimagining your systems, putting out administrative fires, or supporting your team while you take a leave, Charlie has your back. Learn more about their services and get your free Business Vitality Assessment at GroupPracticePartner.com.

Want more from Pursuing Private Practice?

🧠 Feeling overwhelmed trying to build your team? The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Take up space as the CEO you’re meant to be.

👥 Ready to stop doing it all yourself? Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business.

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

Find Pursuing Private Practice on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the COAST stage of business. Join them to discuss the importance of coasting as a business owner, how it can be a strategic and intentional phase, and the benefits it brings to personal and professional life.

When you’re a business owner, the need to COAST can come up at any time, sometimes planned, and sometimes unplanned. Whether you think you’ll be coasting anytime soon or not, this episode will leave you feeling confident when it’s your time to COAST.

COAST Stage of Business: Coasting is defined as an intentional phase in business, often necessary during personal life events.
Boundaries and Self-Care in the COAST Stage: Emphasizes the importance of evolving boundaries and prioritizing self-care during coasting.
Personal Development and Self-Understanding: Business ownership offers opportunities for personal growth and understanding one's strengths and weaknesses.
Saying No and Identity as a Business Owner: Discusses the power of saying no and balancing personal identity with business responsibilities.
Motherhood and Coasting: Highlights how motherhood and family responsibilities necessitate coasting in business.

This conversation will help you see coasting not as a setback, but as a strategic way to build a sustainable business and life.

Timestamps:

00:38 Podcast Series Details: The series will explore the five stages of business, emphasizing personalized roadmaps for success.
01:53 Resources and Toolkits: Highlights available resources and toolkits for different stages of business, including upcoming releases.
04:23 COAST Stage of Business: Introduction to the COAST stage, emphasizing its importance and intentional nature in business management.
05:55 Reasons for Coasting: Lists various reasons for coasting, such as personal health and life events, validating its necessity.
06:43 Defining Coasting: Clarifies that coasting involves intentional management, not inactivity, similar to intuitive eating misconceptions.
08:50 Boundaries and Self-Care: Discusses evolving boundaries and prioritizing self-care during the coasting stage of business.
13:01 Learning About Yourself: Highlights the importance of understanding personal strengths and weaknesses through assessments.
14:12 Saying No and Personal Development: Explains the power of saying no to prioritize personal life and shares personal growth experiences.
16:14 Motherhood and Coasting: Discusses how motherhood and family responsibilities necessitate coasting in business.
18:35 Mindset Shift and Diet Culture: Encourages rejecting societal pressures in business and diet culture, advocating for personal success definitions.

This conversation is a reminder that coasting can be part of growth, and it’s an essential step in a business that works for your life, not against it.

🧑‍💻Want more from Pursuing Private Practice?

Sign up for the Business School Mastermind waitlist!

🧠 Feeling overwhelmed trying to build your team?

The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Whether it’s your first hire or your fifth, you’ll get clear steps, templates, and support to grow your business without burnout.

Take up space as the CEO you’re meant to be. Enroll now.

👥 Ready to stop doing it all yourself?

Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. You’ll learn how to plan your team structure, write clear job descriptions, and lead with confidence, without the overwhelm.

Start building the support you need. Sign up for the free workshop today.

📱 Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the LEAD stage of business. This stage is focused on the importance of hiring and leading a team. Hear insights on how dietitians can step into leadership roles, overcome the fear of hiring, and build a sustainable business.

Whether you already have a team, are ready to hire, or may want to hire in the future, this episode is for you.

Introduction to the LEAD Stage: Learn why hiring is essential for expanding your business without compromising self-care and boundaries.
New Resources for Hiring and Leading: Discover a free guide and upcoming Team Toolkit to assist in the hiring and leadership process.
Challenges and Solutions in the LEAD Stage: Explore common fears in hiring and strategies for building a strong company culture.
Combining Business School and the EXPAND Curriculum: The new Business School Mastermind will support dietitians in the LEAD stage of business as well as dietitians starting and growing.
Celebrating Success in the LEAD Stage: Emphasize the importance of focusing on your strengths and achieving business sustainability.

Tune in to gain the tools, mindset shifts, and practical strategies you need to confidently LEAD your business to the next level.

Timestamps:

00:28 Free Guide and Team Toolkit: Two resources are highlighted: a free guide for hiring preparation and an upcoming Team Toolkit for the hiring process.
01:37 Podcast Series Introduction: Jennifer introduces the podcast series focused on the five stages of business: SET UP, START, GROW, LEAD, and COAST.
02:24 Resources for Different Business Stages: Various resources are available for different stages of business, including toolkits for marketing, finances, and team building.
03:56 Business School Mastermind Program: The Business School Mastermind program is introduced as a comprehensive support system for dietitians.
05:46 LEAD Stage of Business Discussion: Jennifer and Courtney discuss the LEAD stage of business, emphasizing the necessity of hiring to avoid burnout.
08:53 Challenges and Mindset in the LEAD Stage: Insights from the EXPAND program highlight challenges in hiring and leadership, focusing on building company culture.
18:24 Skills and Requirements for the LEAD Stage: Key skills for moving forward include hiring, training, managing, and leading a team effectively.
21:03 Celebrating the LEAD Stage: The celebration involves stepping into one's zone of genius and delegating tasks to maintain business sustainability.

This conversation will leave you feeling empowered to build the team you need, so you can lead with confidence, protect your energy, and grow a sustainable practice.

🧠 Feeling overwhelmed trying to build your team?

The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Whether it’s your first hire or your fifth, you’ll get clear steps, templates, and support to grow your business without burnout.

Take up space as the CEO you’re meant to be. Enroll now.

👥 Ready to stop doing it all yourself?

Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. You’ll learn how to plan your team structure, write clear job descriptions, and lead with confidence, without the overwhelm.

Start building the support you need. Sign up for the free workshop today.

📱 Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the GROW stage of business. This is a stage where you'll focus on expanding your reach, refining your marketing strategies, and implementing new systems, all while continuing to serve your clients effectively. This stage of business is all about getting fully booked but on your terms. In this episode, Jennifer walks you through the ups and downs and practical advice for marketing, finances, and much more.

Whether you're looking to refine your current practice or considering launching new offers, this episode is packed with insights and advice to help you grow sustainably.

GROW Stage of Business: Transitioning from the start stage, the GROW stage involves defining "fully booked" and personalizing business goals with systems and strategies.
Challenges and Considerations: Key challenges include understanding finances, setting boundaries, and implementing effective marketing strategies.
Launching New Offers: Business owners are encouraged to refine current offers and consider audience size before launching new services or products.
Graduating from the GROW Stage: Success in this stage involves understanding conversion rates, maintaining sustainability, and celebrating achievements.

This episode will empower you to make strategic decisions, streamline your systems, and confidently step into the next level of your business growth.

Timestamps:

00:29 Introduction to the GROW Stage: Jennifer McGurk introduces the GROW stage, highlighting its personalized nature and the importance of defining "fully booked" for each practitioner.
05:13 Defining the GROW Stage: Jennifer explains how dietitians can identify if they are in the GROW stage, focusing on confidence in client work and setting personal business goals.
10:36 Challenges in the GROW Stage: The episode addresses common challenges such as setting boundaries and understanding finances, emphasizing the need for experimentation.
14:57 Marketing and Finances: Jennifer discusses the critical role of marketing and financial understanding in maintaining a sustainable private practice.
16:18 Launching New Offers: The discussion covers the idea of launching new offers, advising caution due to the significant effort and resources required.
12:38 Transitioning to Full-Time Entrepreneurship: Jennifer highlights the importance of understanding financial needs for those considering leaving a full-time job.
26:36 Celebrating Success: Jennifer encourages listeners to celebrate their achievements in reaching the GROW stage and reflect on their business progress.

No matter where you’re at in growing your business, this episode will help you clarify your goals and take intentional action to build a business that works for you.

🧑‍💻Want more from Pursuing Private Practice?

Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find.

Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team.

With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO.

Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.

📈 Are you tired of feeling stuck with getting new clients?

Your Marketing Plan Toolkit will help you map out your marketing strategy to attract more ideal clients to your private practice. This toolkit gives you the strategies, tools, and templates to find, connect, and convert a potential ideal client into a long-term customer in your private practice.

💸Are you ready to finally make more money?

Check out the Make More Money Toolkit, designed to get you unstuck with private practice finances. You’ll get the tools and guidance to:

Set realistic goals for your life and finances, starting with where you are right now
Connect your business to your life: figure out the "paycheck" you need and how income, expenses, and taxes all fit together
Build simple systems that support your financial goals (and make things feel easier!)
Feel confident about your pricing, your profits, and the big vision you’re working toward

💰 Want to get 3 new clients in just 3 days (for FREE)?

Join the training - Grow Your Business: Get Clients Now, for actionable strategies to clarify your ideal client, streamline your marketing funnel, and execute a visibility plan that works. With daily videos, workbooks, and steps tailored to grow your business, you’ll build confidence and see real results.

📱 Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the START stage of business, the time where you transition from setting up your private practice to seeing your first clients. We'll explore the emotions, challenges, and action steps involved in this stage, focusing on the importance of developing strong counseling skills and effective customer service strategies.

Whether you're just starting to see clients in your private practice or looking to refine your counseling approach, this episode offers valuable insights and resources to help you keep clients coming back.

Characteristics of Dietitians in the START Stage: Highlights the experience of working with dietitians and the importance of counseling skills.
Thoughts and Feelings in the START Stage: Discusses the excitement, overwhelm, and hopefulness experienced by dietitians in this stage.
Challenges in the START Stage: Identifies selling services and customer service as key challenges for dietitians.
Requirements to Move Forward: Stresses the need for strong counseling skills and forming therapeutic alliances.
Celebrating the START Stage: Encourages recognizing the importance of work and passion in fueling business growth.

By understanding the unique dynamics and realistic expectations of the START stage, you’ll be better equipped to counsel clients and make an impact with your business.

Timestamps:

04:49 START Stage of Business: Explanation of the transition from SET UP to START stage, focusing on seeing first clients.
05:49 Counseling Skills and Client Retention: Emphasis on developing counseling skills to retain clients and build therapeutic relationships.
08:28 Challenges in the START Stage: Discussion of common feelings and challenges, including selling services and managing customer service.
13:12 Ideal Clients and Business Growth: Encouragement to experiment with different client types to identify ideal clients.
14:08 Counseling Skills Toolkit: Announcement of an upcoming Counseling Skills Toolkit focusing on counseling and customer service. Join the waitlist today.
15:31 Celebrating the START Stage: Recognition of the significance of the START stage in feeling fulfilled as a dietitian.

Navigating the START stage is not just about getting clients. It's about becoming a confident, capable counselor for your clients, which is the foundation of your private practice.

🧑‍💻Want more from Pursuing Private Practice?

Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find.

Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team.

With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO.

Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.

🤝Want to improve your counseling skills?

Join the Nutrition Counseling Skills Toolkit Waitlist, launching Fall 2025! This brand-new toolkit is designed to equip dietitians with the essential counseling strategies they need to effectively support their clients. Whether you're just starting your private practice or looking to sharpen your skills as you grow, this resource will help you:

Build confidence in your counseling sessions
Strengthen your communication techniques
Navigate tough conversations with compassion
Enhance client motivation and engagement
Integrate evidence-based counseling methods into your unique style of counseling

Join the waitlist today!

✔️Want to see what private practice is all about?

Download The Ultimate Checklist to Start Your Private Practice and get step-by-step guidance to start your business with confidence. Take the first step toward more freedom, flexibility, and fulfillment today.

📱 Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, as she kicks off the brand new Stages of Business Series with the very first stage: SET UP. In this episode, Jennifer dives into what it really takes to get started - from finding the courage to begin, shifting your mindset for success, and the practical steps to open up a business. This is the first of five episodes, each one dedicated to a different stage of business growth!

If you’re thinking about starting a nutrition private practice, now or in the future, this episode will give you the insight, advice, and resources to help you get set up with confidence.

Podcast Series on Stages of Business: The series explores the five stages of business, with episodes dedicated to each stage, focusing on emotions, mindset, challenges, and action steps.
SET UP Stage of Business: The SET UP stage is defined by being new to private practice, with resources like the Open for Business Toolkit and Business School to assist in this phase.
Challenges and Mindset in the SET UP Stage: Common feelings include imposter syndrome and excitement, with an emphasis on courage and mindset shifts to progress.
Celebrating the SET UP Stage: Recognizing the achievement of becoming a business owner, despite challenges similar to those faced by clients in health recovery.
Working for Nutrition Tech Companies: Discusses the pros and cons of working for these companies versus owning a private practice, with advice for transitioning.

No matter where you’re starting from, this episode will help you take those first bold steps toward building a business that works for your life.

Timestamps:

00:33 Podcast Series Introduction: Overview of the upcoming series on the five stages of business, emphasizing a personalized approach.
04:18 SET UP Stage of Business: Discussion on the initial stage of business, emphasizing the importance of taking the first step.
05:40 Challenges and Emotions: Acknowledgment of emotions like imposter syndrome and excitement in the SET UP stage.
06:04 Toolkit and Resources: Explanation of the Open for Business Toolkit and its role in setting up a business.
10:01 Mindset and Legal Considerations: Importance of mindset shifts and legal decisions in the SET UP stage.
12:53 Celebrating Success: Encouragement to celebrate the achievement of becoming a business owner.
13:53 Working for Nutrition Tech Companies: Discussion on the pros and cons of working for nutrition tech companies as a stepping stone.

The SET UP stage of business is all about shifting your mindset, executing legal decisions, defining your ideal-ish client, and creating your first offer. And yes, it’s totally possible in 30 DAYS!

🧑‍💻Want more from Pursuing Private Practice?

Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find.

Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team.

With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO.

Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.

🧰Just want the Open For Business Toolkit?

Open For Business is for brand-new beginners! You'll receive step-by-step guidance to set up your nutrition practice, including mindset shifts, the legal essentials, picking an ideal-ish client, and how to design your first offer. This toolkit includes all the paperwork and templates you need to get started. In just one month, you'll be confident, organized, and fully prepared to announce you're "Open for Business."

✔️Want to see what private practice is all about?

Download The Ultimate Checklist to Start Your Private Practice and get step-by-step guidance to start your business with confidence. Take the first step toward more freedom, flexibility, and fulfillment today.

📱 Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, a valued team member and a multi-passionate entrepreneur in the weight-inclusive space, as they dive deep into the journey of building a successful private practice. In this special series, they explore the five distinct stages of business: SET UP, START, GROW, LEAD, and COAST. Each stage comes with its own set of emotions, challenges, and action steps, and they’re here to guide you through them all. Whether you're just setting up your practice or looking to expand and lead a team, they’ve got insights and resources tailored for you. Join them for stories, lessons learned, and expert advice to help you run your business like a CEO.

Get ready to take up space in business and redefine what success means for you.

Introduction to the Podcast Series: The podcast series explores the stages of business, emphasizing personalized approaches in life and business.
Changes to Business School: Business School and EXPAND are being combined into one program with two tracks, providing more direct support.
Stages of Business Framework: The framework outlines five stages of business, each with unique challenges and focuses.

Introducing each stage of business:

In the SET UP stage of business, you're laying the foundation to officially open your practice within 30 days. This phase is all about taking action and shifting into the mindset of a business owner. It's a time to make important decisions, like defining your ideal client and creating your first offer, while navigating the legal aspects of your practice. While this stage is filled with excitement and hope, it's also normal to experience anxiety and fear.

In the START stage of business, it's time to actively present your practice and announce that you’re open for business. This phase is all about experimenting with different marketing strategies, refining your systems, setting boundaries, and discovering your unique counseling style. As you build your skills, you'll gain confidence in your ability to market your business and deliver client results. Although this stage is exciting, it can also be frustrating at times, especially when you feel overwhelmed with balancing so many different tasks.

In the GROW stage of business, you'll focus on expanding your reach, refining your marketing, and improving your systems—all while continuing to serve your clients effectively. During this stage, you’ll experiment with different strategies to grow your audience and streamline your business. You may feel proud of your progress but also feel the pull to transition into full-time entrepreneurship, especially if you’re currently balancing a job. Both the excitement and the challenges you face are part of the journey.

The LEAD stage is all about stepping into a leadership role that helps you grow your business without burning out. It’s not just about constantly growing—it's about making your business more efficient, finding ways to take a step back when needed, and setting up systems that keep things running smoothly. Whether you’re preparing to coast or just want to focus on leading your team, this stage is about building a sustainable business that works for you. It’s a chance to refine your leadership skills and make sure your business is set up for long-term success.

The COAST stage is all about reconnecting with your "why" and giving yourself the permission to take a breather when you need it. It might be the most important stage of your business journey because it’s all about recharging, refocusing, and keeping things going at a pace that works for you. Whether you're working through burnout or just enjoying the space after a period of hard work, slowing down can actually be a big step forward for your business.

No matter what stage you’re in, this series will inspire you to take bold action and build a business that works for your life. It’s time to take up space in business!

Timestamps:

00:01 Introduction to the Podcast Series: Introduction of the new podcast series focused on the stages of business development, emphasizing that "one size does not fit all.”
00:24 Structure of the Podcast Series: The series will include an introduction and individual episodes for each business stage, encouraging listeners to download relevant episodes.
01:56 Business School Mastermind Program: Business School offers business coaching and a supportive community for dietitians. We're adding more to the program in September!
04:09 Co-host Introduction: Courtney is introduced as the co-host, having experienced all stages of business.
13:45 SET UP Stage of Business: Focus on laying the foundation to open a private practice within 30 days, addressing emotions and challenges.
17:57 START Stage of Business: Emphasis on presenting the practice, experimenting with marketing, refining systems and counseling style.
24:20 GROW Stage of Business: Expanding reach, refining marketing, and balancing client work with business growth.
32:50 LEAD Stage of Business: Importance of stepping into a leadership role, hiring, and building a sustainable business.
38:53 COAST Stage of Business: Emphasis on reconnecting with the business's "why" and taking a breather to recharge and refocus.

This episode gives you a quick overview of each stage, so you can reflect where you are and decide which episodes in the series are going to help move your business forward. Stay tuned for upcoming episodes dedicated to each stage of business this month!

Courtney Vickery, MS, RD, LD is She's an anti-diet dietitian and Certified Intuitive Eating Counselor with her own private practice, Vickery Wellness. She is also the CEO of Declet Designs, her website and branding studio for weight-inclusive businesses.

Find Courtney on Instagram at @decletdesigns

Want more from Pursuing Private Practice?

Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find.

Plus, it includes a full curriculum designed to help you at every stage of business!

In September, Business School will evolve into a mastermind program with two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO. Join now to lock in current pricing!

Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.

📱 Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Amy Plano, Founder of The Reimbursement Dietitian, a successful private practice CEO passionate about helping dietitians create profitable nutrition private practices using insurance. Amy shares her journey of expanding The Reimbursement Dietitian by introducing a new service to help dietitians get credentialed and contracted with insurance companies. Jennifer and Amy chat about the ups and downs of starting something new, why meeting clients where they’re at really matters, and how group practices are shifting and growing.

Whether you're a seasoned dietitian or just starting out, this episode is packed with actionable advice and inspiration to help you grow your business.

New Insurance Credentialing Service: Amy discusses her decision to add a new service to her business, focusing on credentialing and contracting dietitians with insurance companies.
Business Strategy and Operations: The conversation highlights the importance of efficient systems, leveraging team capacity, and experimenting with new business offerings.
Challenges and Lessons in Business: Amy shares insights on overcoming internal struggles, the importance of teaching team members, and the realities of group practice ownership.
Team Dynamics and Leadership: The discussion emphasizes the significance of having the right people in the right positions, providing growth opportunities, and stepping up to be the leader of your team.
Advice for Group Practice Owners: Amy offers advice on hiring, managing a team, and exploring different business models for dietitians.

It’s an honest and insightful look at what it really takes to build, lead, and evolve a successful group practice as a dietitian.

Timestamps:

01:36 New Service: Amy shares her decision to help dietitians get credentialed and contracted with insurance companies, with plans for future service expansion.
02:28 Business Evolution and Vision: Amy talks about her evolving business model, her reputation in the dietetics community, and the importance of meeting clients where they are at.
06:57 Challenges and Internal Struggles: Amy reflects on the internal struggle of offering done-for-you services versus teaching dietitians to be self-sufficient.
10:09 Team Dynamics and Operations: Amy discusses how her team adapted to the new service offering and the importance of efficient systems in managing a practice.
20:17 Business Offers and Client Needs: The conversation shifts to the importance of aligning business offers with client needs and avoiding shiny objects that may not serve clients effectively.
27:02 Hiring and Team Management: Amy shares insights on hiring practices, maximizing team capacity, and the significance of having the right people in your business.
33:10 Leadership and Growth: The discussion touches on leadership, the importance of team growth, and the evolving nature of business boundaries.
38:08 Advice for Group Practice Owners: Amy offers advice to group practice owners, emphasizing the importance of internal reflection and the challenges of managing a team.

Amy and Jennifer get real about the highs, lows, and lessons of running a group practice, and what it takes to keep growing without losing sight of what really matters.

Amy Plano, The Reimbursement Dietitian, RD, MS, CDE, CDN, is a successful private practice dietitian passionate about helping dietitians create profitable nutrition private practices using an insured-based model. Together with her husband, Marc Plano, she runs the profitable The Plano Program, a health and wellness-based center in Orange, CT. She teaches dietitians how to use health insurance to make money in their nutrition practices through her coaching programs, online resources, and seminars.

Want more from Amy?

Follow her on Instagram @reimbursement_dietitian

Visit her website.

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join the Get More Clients Challenge: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Sumner Brooks, the founder of EDRDPro, co-author of How to Raise an Intuitive Eater, mom of two, and dog-loving RDN. Sumner shares her advice on raising children to become intuitive eaters, drawing from her personal journey in motherhood and her professional expertise. We discuss her three keys framework for fostering a healthy relationship with food and body image in children, and explore the challenges and triumphs of “balancing” motherhood as a business owner.

Whether you're a parent, a dietitian, or someone interested in Intuitive Eating, this episode is packed with wisdom, tips, and resources to inspire and support you on your journey.

Writing "How to Raise an Intuitive Eater": Sumner shares her collaboration with Amee Severson and the process of writing their book, expressing gratitude to her mentor, Elyse Resch.
The Three Keys Model in the Book: The book's framework includes three keys, unconditional love, flexible feeding routine, and intuitive eating voice, that interconnect to support intuitive eating.
Advice for Dietitians Working with Families: Sumner advises dietitians to understand intuitive eating with adults first and emphasizes the importance of listening skills and checking biases.
Balancing Motherhood and Business Ownership: Sumner discusses her personal experience with prioritizing and managing time to balance work and family life.

Sumner’s insights offer a powerful reminder that supporting intuitive eating in families starts with understanding, compassion, and balance - both at home and in business.

Timestamps:

01:11 Discussion on Intuitive Eating and Parenting: Sumner shares her framework from the book and offers practical tips and resources for parents.
03:25 Sumner's Professional Journey and New Podcast: Discussion of Sumner’s new podcast, "What the Fuss? Parenting for Food and Body Image," aimed at addressing parents' questions.
05:16 EDRD Pro and Professional Development: Sumner talks about EDRD Pro, an online platform for continuing education in eating disorder care, and its supportive community.
08:15 Writing "How to Raise an Intuitive Eater": Sumner shares the journey of writing the book with co-author Amee Severson and the influence of mentor Elyse Resch.
16:20 The Three Keys Framework Explained: Discussion of the three keys framework, emphasizing the importance of each component in raising intuitive eaters.
22:43 Advice for Dietitians Working with Families: Tips for dietitians interested in working with families on intuitive eating, highlighting the importance of listening skills.
32:35 Balancing Motherhood and Business: Reflection on the challenges of integrating motherhood with business ownership, sharing personal insights and strategies.

Raising intuitive eaters and running a business both require flexibility, self-awareness, and a strong foundation of support, whether at home or in your professional community.

Sumner is a mom to 2 amazing kids, an avid reader, and a dog-loving registered dietitian nutritionist (RDN) based outside of Portland, Oregon. She has been working in the eating disorder treatment space since 2009.

As the founder of EDRDPro, Sumner’s professional focus is on bringing innovative eating disorder training to fellow dietitians and students through weight-inclusive and diversity-affirming models of care. By marrying her passion for helping people heal with her entrepreneurial drive, Sumner’s goal in building EDRD Pro is to ensure accessible, top-quality training is available to dietitians in the eating disorder space. She is also the co-author of How to Raise an Intuitive Eater: Raising the Next Generation with Food and Body Confidence.

Want more from Sumner?

Follow her on Instagram @intuitiveeatingrd

Visit EDRDPro’s website.

Purchase her book: How to Raise an Intuitive Eater: Raising the Next Generation with Food and Body Confidence.

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join the Get More Clients Challenge: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

How to Raise an Intuitive Eater: Raising the Next Generation with Food and Body Confidence

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Deanna Belleny Lewis, a registered dietitian and co-founder of Diversified Dietetics. Deanna opens up about the first year of postpartum life, navigating the tricky balance of motherhood and meaningful work. In this episode, she shares what it really looked like to “balance” the many hats she wears.

Deanna shares her journey through pregnancy, postpartum, and the challenges of balancing her professional roles with motherhood

Whether you’re a parent, a dietitian business owner, or both, this honest conversation will remind you that growth often happens in transitions and that you don’t have to do it all alone.

Integration Over Balance: Deanna emphasizes the importance of integrating work and life rather than striving for a perfect balance. By focusing on what truly matters and setting realistic goals, we can create a fulfilling life that accommodates both our personal and professional aspirations.
Building a Supportive Community: Surrounding ourselves with a strong support network is crucial. Whether it's family, friends, or colleagues, having people who understand and support our journey can make all the difference.
Embracing Change and Flexibility: Motherhood teaches us to be adaptable and open to change. Deanna highlights the importance of being flexible and embracing the evolving nature of both motherhood and business.
Pursuing Passion with Purpose: Deanna's dedication to her work showcases the impact of pursuing a career full of passion. By aligning work with values, we can all create meaningful change.

Timestamps:

[03:41] Career Impact of Motherhood: How Deanna's career was affected by motherhood, highlighting the significant changes and adjustments she had to make.
[05:16] Maternity Leave Planning: Deanna talks about her approach to maternity leave, including the support from her team and the guilt she felt about stepping away from work.
[08:43] Team Support and Guilt: Deanna reflects on the support she received from her team and the guilt associated with not being able to contribute fully during her maternity leave.
[11:01] Balancing Roles: The conversation explores the concept of work-life integration versus balance, with Deanna sharing her strategies for managing multiple roles.
[16:38] Future Vision: Deanna discusses her vision for a more easeful life, focusing on setting herself up for a balanced future while managing current responsibilities.
[20:02] Support Systems: The importance of support systems in both career and motherhood is emphasized, with Deanna acknowledging the role of her team and community.
[23:07] Identity Shifts: Deanna shares her evolving identity as a mother and professional, highlighting the unexpected joys and challenges of motherhood.
[31:37] Vision for Motherhood: Deanna outlines her vision for motherhood and what that means for her and her family.

Deanna’s journey highlights how staying rooted in your values can guide both personal growth and professional evolution, especially during life’s biggest transitions.

Deanna Belleny Lewis is a Weight-Inclusive Registered Dietitian Nutritionist and Public Health practitioner currently living in the Bay Area. She is the co-founder of Diversify Dietetics, a non-profit organization dedicated to increasing the racial and ethnic diversity in the field of nutrition by empowering nutrition leaders of color.

Deanna is passionate about creating system-level changes that advance equity, especially for Black and Brown communities. Before living in the Bay she worked for Harvard Medical School's Center for Primary Care as the Assistant Director of Systems Transformation. She has trained numerous allied health teams in leadership and professional skill development with an equity, diversity, and inclusion lens.

She is the co-author of Embracing Diversity & Embodying Inclusive Leadership in Nutrition and Dietetics, a chapter in the Academy of Nutrition and Dietetics' Effective Leadership and Management textbook. In her free time, she’s either exploring the outdoors with her husband, Mikal, and daughter, Ella, or sipping a latte and savoring pastries while listening to a Tiny Desk concert.

Want more from Deanna?

Visit her website.

Follow her on Instagram @deanna.rdn

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join the Get More Clients Challenge: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Nicole Groman, MS, RDN, as Nicole shares her journey from starting a private practice to launching a line of anti-diet merchandise that resonates with both clients and professionals. You’ll hear about the ups and downs of selling merchandise, the creative process behind Nicole’s designs, and how a product line supports her business mission.

Whether you're just starting out or growing your brand, this episode is full of inspiration for turning your passion into creative offers that make an impact. Get ready to be inspired by Nicole’s story to grow your business in a meaningful way.

Journey to Becoming a Dietitian: Nicole shares her background in psychology, her lived experience with healing from disordered eating, and her transition into private practice.
Development of Private Practice and Merchandise Line: Nicole outlines her journey from starting a private practice to launching a merchandise line.
Success at Conferences and Expos: Nicole shares her experiences and successes at FNCE and what she would have done differently.
Marketing Challenges: Nicole talks about how marketing merchandise can be challenging, but integrating a product line into other business offers and promotions has worked well.

Timestamps:

03:23 Nicole's Journey: Nicole shares her transition from psychology major to dietetics, highlighting her personal struggles with food.
05:15 Starting a Merchandise Line: Nicole explains the initial idea for her merchandise, starting with a simple design that gained traction on social media.
06:51 Initial Challenges: Nicole discusses the logistical challenges of handling production herself, leading to a temporary pause of the merchandise line.
10:06 Revamp and Success: Nicole talks about revamping her merchandise line, leading to success at FNCE in 2022 and 2023.
16:17 Marketing Challenges: The hardest part of selling merchandise is marketing, as Nicole balances multiple business offers and different ideal clients.
20:10 Future Plans: Nicole shares excitement for new designs and products, discussing strategies to engage her audience for feedback on colors and styles.
25:20 Creative Process: Nicole talks about her creative process and hopes for the merchandise line to grow and reach more people.

Nicole’s journey shows how blending creativity with purpose can turn an idea into a meaningful and successful extension of your brand.

Nicole is a Registered Dietitian with close to 10 years of experience helping individuals heal their relationships with food and their bodies. Her own history working towards intuitive eating has shaped her compassionate, non-diet approach to nutrition.

Nicole believes that all foods can fit into a balanced and fulfilling life, and she empowers her clients to let go of dieting and find peace with food through one to one counseling and group programs. She shares her intuitive eating philosophy and practical tips for a sustainable relationship with food with her community on Instagram @thehungryclementine and has created an apparel line of merchandise that celebrates and encourages breaking free from dieting for good.

Want more from Nicole?

View her merchandise!

Visit her website

Check out her Eat, Chat, Love Community

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join the Get More Clients Challenge: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk with guests Courtney Vickery, Whitney Bateson, and Morgan Sinclair as they share their unique journeys and expertise in creating impactful websites for healthcare professionals. Discover the importance of a well-designed website as an extension of your business, learn about the different platforms and tools available, and gain insights into the technical aspects of website maintenance.

Whether you're a dietitian looking to enhance your online presence or simply curious about the intersection of nutrition and design, this episode is packed with valuable advice and inspiration.

Transition from Dietitian to Designer: The guests discuss their journeys from working as dietitians to becoming website designers, highlighting pivotal moments and motivations.
Importance of Having a Good Website: The discussion focuses on how a website acts as a business extension and a crucial sales tool, compared to social media.
Google Analytics and Tracking: An overview of basic tracking metrics, their importance, and the impact of AI and ChatGPT on search and analytics.
Favorite Aspects and Challenges of Being a Website Business Owner: The guests share what they love about their work, the challenges they face, and the importance of outsourcing.

Timestamps:

03:29 Guest Introductions: Meet our guests as they share who they are and their unique takes on designing websites for dietitians.
03:51 Wellness Pro Website System: Whitney talks about her Wellness Pro website system and how it helps dietitians get online with ease.
04:50 Branding and Web Design Studio: Morgan talks about her studio that supports weight-inclusive clinicians with branding and website design.
05:58 WordPress, Support, and SEO: Courtney shares how she helps dietitians build solid WordPress sites with ongoing support and a focus on local SEO.
07:14 Journey from Dietitian to Designer: Hear how each guest made the leap from being a dietitian to becoming a website pro.
19:05 Importance of a Website: Speakers dive into why a website isn’t just a nice-to-have; it’s a key part of your business that works like a 24/7 salesperson.
26:56 Website Components and Planning: From domains to plugins, they break down the essentials of planning and setting up a professional site.
32:45 Maintenance and Technical Aspects: Discussion on website upkeep, especially what it takes to keep a WordPress site running smoothly.
42:13 Google Analytics and Tracking: They explore how to track what’s working (and what’s not) on your site using Google Analytics.
46:23 Impact of AI on Websites: A quick chat about how tools like ChatGPT and AI are shifting the digital landscape, especially around analytics and traffic.
51:56 Favorite Aspects and Challenges: Our guests reflect on what they love most about their work and the real challenges that come with running a website business.

This episode is your reminder that building an intentional, effective website is totally doable and a powerful way to grow your business.

About Whitney:

Whitney Bateson, MPH, RD, is a website strategist and marketing expert who has helped over 130 wellness professionals create high-converting websites that attract clients and grow their reach. As the creator of the Wellness Pro Website System, she has developed a proven, step-by-step framework that empowers business owners to launch beautiful, strategic websites - without the tech overwhelm.

Whitney is also the host of The Growth Show podcast, where she shares practical marketing strategies and website tips to help health and wellness entrepreneurs build profitable, sustainable businesses.

Find Whitney on Instagram: @whitneybateson

About Morgan:

Morgan Sinclair (she/her) is a multipassionate entrepreneur in Houston, Texas. She designs brands and websites for clinicians through Morgan Sinclair Designs, hosts trips through The Eating Expedition, and co-hosts the Weight Inclusive Innovators podcast. When not working, Morgan can most likely be found grabbing drinks with friends, signing up for a new hobby, or on her way to the airport for a weekend getaway.

Morgan is an extroverted Enneagram Type 7, feel-your-feelings, dessert-before-dinner kinda gal. When not working, Morgan can most likely be found grabbing drinks with friends, signing up for a new hobby (like getting her level 2 wine educator certification!), or on her way to the airport for a weekend getaway.

Find Morgan on Instagram: @morgansinclair

About Courtney:

Courtney is an anti-diet dietitian turned designer who swapped MyPlate for WordPress and now spends more time crafting websites than meal plans. These days, she’s the CEO of Declet Designs, where she helps weight-inclusive businesses shine online with websites, SEO, strategy, and branding that reflect their unique approach to health.

Before launching Declet Designs, Courtney was deep in the world of dietetics, running her own practice, Vickery Wellness, as an anti-diet dietitian and Certified Intuitive Eating Counselor. When she's not designing websites or teaching future dietitians, she's at home with her high school sweetheart-turned-husband of 15 years, their two kids, a dog named Oliver, and two cats, Finn and Callie. It’s a full house, but she wouldn’t have it any other way!

Find Courtney on Instagram: @decletdesigns

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join the Get More Clients Challenge: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Julie Duffy Dillon, Registered Dietitian and host of Find Your Food Voice® podcast. Julie shares her journey of writing her book, "Find Your Food Voice." The conversation dives into the business aspects of writing a book, the challenges faced, and the strategies that worked for Julie.

Whether you’re thinking about writing a book or have some big business projects in mind, this episode is perfect for you.

Writing Process and Challenges: Julie shares her initial expectations versus the reality of writing, including managing chronic migraines and adjusting her writing schedule for better productivity.
Purpose of the Book: The book focuses on eating disorders and a non-diet approach, providing therapeutic and practical tools to help people find their food voice.
Finding Your Voice in Business: The conversation covers overcoming imposter syndrome, creating space for growth, and tips for setting up a productive workday.
Advice for Aspiring Authors: Julie encourages aspiring authors to write a book when the time is right, emphasizing patience and readiness based on her personal experience.

Timestamps:

02:51 Writing Process Expectations: Julie shares her initial expectations of the writing process and how she adapted her approach to writing in smaller, manageable chunks to accommodate her chronic migraine condition.
08:51 Book Content Overview: Julie talks about the content of her book, "Find Your Food Voice," which aims to provide practical tools and therapeutic guidance for those struggling with eating disorders and diet culture.
12:29 Celebrating Success: Julie discusses her plans to celebrate the book's release, including in-person and virtual events, and the importance of celebrating wins in business.
19:44 Future Business Plans: Julie shares her thoughts on the future of her business, considering a pivot away from one-on-one client work towards more writing and speaking opportunities.
24:16 Finding Your Voice: Jennifer and Julie discuss the parallel process of finding one's voice in business and helping clients do the same, highlighting the personal growth that comes with such projects.
31:19 Encouragement for Aspiring Authors: The episode concludes with Julie encouraging aspiring authors to write their books when the time is right for them, emphasizing that readiness is a decision rather than a feeling.

Through speaking and writing, Julie helps people with a complicated relationship with food strategize how to remove the shame and blame dumped on them from the diet industry. Her work has been featured on TLC and in the New York Times, Outside Magazine, Shape and other outlets. She is the author of the book, Find Your Food Voice (Hachette, March 2025.)

Attend her free book launch event on Tuesday, April 1st! Register here.

Want more from Julie?

Visit her website: https://julieduffydillon.com/

Purchase her book: https://www.amazon.com/Find-Voice-Julie-Duffy-Dillon/dp/139981365X

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Maggy Doherty, the dietitian behind Maggy the Dietitian. Together, they explore the theme of "one size does not fit all" in business, discussing the pros and cons of small versus large practices, the complexities of insurance-based versus private pay models, and the unique challenges dietitians face in their careers. Maggy shares her personal journey from starting her own practice to managing a large team and then pivoting to a solo model, highlighting the importance of freedom and the inevitable challenges that come with growth.

Whether you're a seasoned business owner or just starting out, this episode is packed with valuable insights and inspiration to help you navigate your own path in the world of private practice.

Embracing Individuality in Business: There is no one-size-fits-all approach to running a business. Every dietitian gets to make decisions based on their unique values and circumstances.
Balancing Freedom and Responsibility: The podcast dives into the balance of freedom in both small and large practices—how more freedom can bring exciting opportunities but also new responsibilities.
The Importance of Mental Health: As a business owner, prioritizing mental health and setting boundaries isn’t just important—it’s essential. Self-care is the foundation of sustainable success.
Navigating Insurance and Self-Pay Models: The podcast breaks down the pros and cons of different business models, helping you navigate the options and choose the best path for your practice.

Timestamps:

03:06 Maggy's Entrepreneurial Journey: Maggy shares her background, early ventures in nutrition, and her transition from corporate work to starting her own practice, Doherty Nutrition.
05:34 Growth of Doherty Nutrition: Maggy discusses the rapid growth of her practice, the hiring of dietitians, and the challenges of managing a larger team.
10:59 Navigating Business Decisions: The importance of recognizing that there is no one-size-fits-all approach in business and making decisions based on personal values.
12:07 Maggy's Pivot to a Smaller Practice: Maggy reflects on her decision to pivot to a smaller, self-pay practice after experiencing burnout and the impact of motherhood on her business.
19:31 Pros and Cons of Insurance vs. Self-Pay: Discussion on the advantages and disadvantages of accepting insurance versus operating a self-pay model, including marketing and financial implications.
35:21 Working with Dietitians: The unique challenges and rewards of coaching dietitians in private practice and the importance of understanding their specific needs.

Maggy Doherty, MS, RD, LD, CEDS-C, started her practice Doherty Nutrition in 2019 as a one-woman show, wearing all the hats- biller, scheduler, marketer, and dietitian- before building it into a 30-person practice.

In 2024, she felt a calling to get back to her entrepreneurial roots and use the lessons learned in business to open her next practice, Maggy the Dietitian, where she focuses on her most rewarding work: mentoring private practice owners, supervising eating disorder dietitians, and helping clients in their eating disorder recovery journey. Maggy’s business coaching style is derived from the tough lessons she learned from her own journey.

Want more from Maggy?

Visit her website: https://www.maggythedietitian.com

Find her on Instagram: https://www.maggythedietitian.com

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, for a special bonus episode of the podcast to celebrate Registered Dietitian Nutritionist Day! Jennifer shares her journey to becoming a Registered Dietitian, highlights the powerful impact dietitians have on their clients, and explains why she’s so passionate about supporting fellow dietitians.

Whether you’re an RD2Be, have been a dietitian for years, or someone who values the work of dietitians, join Jennifer to celebrate RD Day with 10 reasons why dietitians are an essential part of health and well-being.

Personal Journey to Becoming a Dietitian: Jennifer talks about her own struggles with disordered eating during the early stages of her career and her journey to eating disorder recovery.
Starting a Private Practice: Jennifer decided to start her own private practice after years of “research”. The ups and downs of business are worth all the benefits of private practice: freedom, autonomy, feeling valued, and making a difference in the lives of so many clients.
Reasons Why Dietitians Are So Powerful: Celebrate RD Day with Jennifer’s top 10 reasons why she loves being a dietitian!

Timestamps:

00:08 Introduction: Celebration of Registered Dietitian Nutritionist Day (RD Day) with Pursuing Private Practice!
01:44 Personal Journey: Jennifer shares her experience with disordered eating and how it led her to study nutrition at Penn State University.
04:32 Transition to Private Practice: Jennifer realized that she wanted to open her own private practice for flexibility and freedom.
08:59 Reasons Dietitians are Powerful: Introduction to the 10 reasons why dietitians are impactful in their clients' lives.
09:01 Reason #1: We help people change their relationship with food from negative to positive.
10:50 Reason #2: We see people get excited about food rather than fearful.
12:27 Reason #3: We get to the root of eating disorders and help clients find lasting recovery.
13:49 Reason #4: We support body image healing and help clients end the war with their bodies.
15:22 Reason #5: We see the difference nutrition makes in mental health.
17:10 Reason #6: We witness the power of hunger and satiety signals returning.
17:50 Reason #7: We help clients fuel their bodies for joyful movement.
18:30 Reason #8: We continually learn and provide cutting-edge nutrition information.
19:10 Reason #9: We embrace that sometimes there are no ‘right’ answers in nutrition—but there is always a next step.
19:50 Reason #10: We collaborate!
18:43 Conclusion: Celebration of all dietitians on Registered Dietitian Day and a reminder to feel valued and inspired in your work.

Today, we celebrate the dedication, passion, and impact of dietitians everywhere—because the work we do truly changes lives.

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Elizabeth Stasny, owner of Live With Nutrition, to discuss the nuances of running a private practice as a dietitian. They explore the various business models available, including the decision to take insurance vs. private pay, the benefits of in-person vs. virtual sessions, and the potential of group offerings. Elizabeth shares her inspiring journey of building her practice, the challenges she faced, and the importance of community and support in the dietetics field. This episode emphasizes that there is no one-size-fits-all in business; instead, each dietitian must find what works best for them.

Whether you've been a dietitian for many years or are brand new to the field, this episode will inspire you to explore different types of business offers in private practice.

No One-Size-Fits-All in Business: Elizabeth shares how every private practice looks different. From taking insurance to choosing between virtual and in-person sessions, success comes from making choices that fit your values and goals.
The Pros and Cons of Taking Insurance: Accepting insurance can increase accessibility and referrals, but it also comes with billing headaches and administrative burdens. Elizabeth explains why the best choice depends on your business model.
Elizabeth’s Passion Project: With more clients using GLP-1 medications, Elizabeth believes dietitians play a crucial role in guiding them. Her group program provides non-judgmental, science-based support to help clients build healthy habits.
The Power of Running a Group Program: Elizabeth highlights the benefits of group programs, from fostering community to creating new revenue streams. She encourages dietitians to explore group offerings alongside one-on-one care.

Timestamps:

00:01 Different Revenue Streams in Private Practice: Discussion on ways to diversify income beyond insurance, including group programs, digital products, and courses.
01:50 No One-Size-Fits-All in Business: Elizabeth and Jennifer emphasize that success in private practice looks different for everyone, and the best approach is the one that aligns with your goals and values.
06:32 Elizabeth’s Private Practice Journey: Elizabeth shares how she started her business, from in-person visits to growing her practice after a layoff.
16:05 In-Person vs. Virtual Practice: The pros and cons of each, including energy management, accessibility, and client connection.
22:22 Taking Insurance vs. Private Pay: A breakdown of the benefits and challenges of accepting insurance, including billing issues and accessibility for clients.
32:25 Running a Group Program: Elizabeth explains how group programs can complement one-on-one care and provide additional income opportunities.
34:19 Elizabeth’s Current Passion Project: Elizabeth advocates for dietitians to be a key part of the conversation, ensuring clients receive proper education and support.

As you continue to grow your private practice, remember that the decisions you make should align with your values, boundaries, and your unique strengths.

Elizabeth is a dietitian and the owner and CEO of Live With Nutrition. Since starting her career in 2012, she has built a thriving private practice with a passion for group programs and community engagement.

She blends intuitive eating, HAES, and behavioral health with clear, evidence-based guidance, focusing on real-life, sustainable nutrition instead of diet rules. Her mission is to free people from the pressure to eat perfectly and challenge the guilt tied to food and health. She helps clients create a nutrition plan that supports their goals, preferences, and well-being - one they can truly LIVE with.

Find Elizabeth on Instagram @livewithnutrition and her website https://www.livewithnutrition.com/

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Rachelle Heinemann, Therapist, Eating Disorder Expert, & Confidence Coach to talk about what dietitians need to know about counseling in private practice.

The heart of a successful private practice isn’t just about providing nutrition education—it’s about building strong, supportive therapeutic relationships that truly help clients heal. In this episode, we dive into what makes counseling different from education, why setting boundaries is crucial for both you and your clients, and how to navigate client ambivalence. This episode will give you key takeaways to transform your counseling strategies, create better connections with your clients, and ultimately improve retention in your private practice.

The Therapeutic Relationship: A therapeutic relationship is about creating a safe space where clients feel comfortable exploring their challenges, while the provider maintains professional boundaries and understands personal biases.
Counseling vs. Education: Counseling goes beyond simply providing information, as it requires understanding how clients receive and interpret that information, as well as addressing any resistance they may have.
Counseling Tips for Dietitians: A key tip for dietitians is recognizing that not all clients are fully invested in the counseling process, and acknowledging their ambivalence can help nurture a more effective and supportive relationship.
Boundaries in Counseling: Setting clear and consistent boundaries is essential, not only for preventing burnout in providers but also for creating a structured environment that supports clients' personal growth and accountability.

Timestamps:

03:30 Private Practice Journey: Rachelle shares how her work evolved from one-on-one therapy to podcasting to speaking and becoming a leader in her community.
05:54 Counseling and Business Success: Discussion on how strong counseling skills are essential for building a thriving private practice.
08:30 Counseling vs. Education: Rachelle explains the difference, stressing the need to understand clients' experiences and resistance to make changes.
12:18 Creating a Safe Space: The importance of acknowledging clients' ambivalence and providing a safe environment for expression.
16:13 Naming Client Feelings: Discussion on the importance of naming clients' emotions while avoiding assumptions.
23:45 Importance of Boundaries: The necessity of boundaries for both clinician well-being and client healing.
30:39 Defining Good Work: Discussion on the qualities of good counseling, including attentiveness and being human.
34:16 Tolerating Discomfort: Exploring the importance of helping clients develop resilience in uncomfortable situations.
37:10 Holding Space for Clients: Rachelle reflects on pivotal moments in counseling and the value of holding space rather than fixing problems.
39:10 Advice for Dietitians: Rachelle shares the importance of cross-education, supervision, and therapy for enhancing counseling skills.

Rachelle Heinemann is a speaker and eating disorder educator. She provides trainings for providers about eating disorders, disordered eating, body image, and effective therapy practice. She is the host of the podcast Understanding Disordered Eating. Rachelle is also a licensed mental health counselor (NY), licensed professional counselor (NJ), and certified eating disorder specialist (CEDS) in private practice. Rachelle is part of executive leadership at IAEDP NY (International Association of Eating Disorder Professionals).

📱 Connect with Rachelle on her website or Instagram.

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead your team with confidence? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Shawna Melbourn, a non-diet Registered Dietitian and owner of ED for RDs.

Shawna shares the journey of starting her online program, the evolution of her offerings, and the importance of human connection in counseling.

Development & Growth of ED for RDs: ED for RDs grew from a single course created during maternity leave into a robust program with diverse offerings, addressing the evolving needs of dietitians.
Feedback Guides Change: Participant surveys and focus groups provided essential insights, enabling program adjustments to better align with learner levels and preferences.
Counseling Strategies & Techniques: Shawna and Jennifer discuss building genuine connections with clients through techniques like emotional coaching and the importance of meeting clients where they are.
Personal Challenges in Counseling: Dietitians often face pressures like perfectionism and delivering measurable results, requiring a balance of empathy and self-boundaries to take care of themselves in private practice.

Timestamps:

00:34 The Importance of the Conversation: The conversation begins with an introduction to the importance of discussing the journey of a business owner, including the ups and downs, and the significance of counseling skills in private practice.
06:14 Seeking Creativity and Connection: Shawna shares her experience of feeling the need for creativity beyond private practice and the desire to connect with other dietitians, especially during the transition into motherhood.
08:13 Laying the Groundwork for a New Program: Shawna discusses the initial organization of their program, outlining the modules they wanted to include, and how they began selling it even before it was fully developed.
14:53 Adapting to Feedback: The conversation shifts to the feedback received from participants, leading to changes in the program structure, including the frequency of Q&A sessions.
19:41 Tailored Training for Diverse Learners: Shawna emphasizes the importance of tailored training for different levels of learners, highlighting the shift from a large program to smaller, more focused offerings.
23:13 Launching "ED for RDs Essentials": Announcement of the upcoming launch of "ED for RDs," a six-module program designed for early to intermediate learners, which will replace the one-year program and offer more flexible access.
25:59 The Art of Effective Delivery: Discussion on the importance of delivering information effectively to ensure client transformation and the significance of building human connections in counseling.
30:40 Normalizing Pressure in the Profession: Shawna talks about the pressure dietitians may feel to deliver results and earn their worth, normalizing these feelings within the profession.
41:38 Resources: The episode concludes with the importance of the ED for RDs website as a central hub for resources.

Shawna Melbourn is a non-diet Registered Dietitian, an Approved Supervisor through the International Association for Eating Disorder Professionals (CEDS-S), and a Certified Intuitive Eating Counselor. She has walked alongside many individuals and families while they take courageous steps toward recovery from an eating disorder.

With almost 20 years of dedicating her career to this vulnerable and rewarding population, she developed an online training course for Registered Dietitians and other healthcare providers to learn these valuable and caring tools. In ED for RDs: Eating Disorder EDucation for Registered Dietitians online courses, she shares her years of training, and clinical experience from both hospital and private practice and offers a safe place to gather non-diet, evidence-based practical knowledge.

Want to connect with Shawna?

🌐 Website: www.edforrds.com

📱 Instagram: @edforrds

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, Kat Durston, the owner of Flourish Virtual Assistants, and Jordyn Springer, lead VA at Flourish and Jennifer’s assistant to discuss the incredible impact the right team can have on business growth, team dynamics, and how Flourish supports dietitians.

Whether you’re just starting your business or looking for ways to grow sustainably, you’ll gain valuable insights from this conversation.

Flourish’s Story: Kat discusses how she founded Flourish during her undergraduate studies, combining her creative background and nutrition education to support dietitians with social media and content creation.
Why Jennifer Hired Flourish: Jennifer explains that she hired Flourish because she values that they have both nutrition education and marketing skills, among other attributes.
The Importance of Delegating: Kat and Jennifer emphasize the power of delegating to a skilled team, which allows them to focus on growth.
Unconventional Dietetics Journey: Jordyn discusses how working for Flourish and Pursuing Private Practice gave her the courage and confidence to shift gears and pursue a master’s degree in digital marketing rather than dietetics.
Challenges in Business: Kat reflects on the early struggles of building Flourish, from handling rejections to meeting the evolving needs of clients. Adapting has been key to Flourish’s business growth.

Timestamps:

02:17 The Birth of Flourish: Kat shares the origin story of Flourish, a company that provides virtual assistant services specifically for dietitians. Jennifer expresses excitement about the growth of Flourish and the impact it has on the dietitian community.
09:49 Why Jennifer Hired Flourish: Discussion on the relationship-focused approach of dietitians versus traditional marketing strategies.
14:47 Jordyn's Role and Responsibilities: Jordyn introduces her role at Flourish and expresses her enjoyment in learning and taking on various projects.
19:42 An “Unconventional” Dietetics Journey: Jordyn shares her educational background and her decision to pivot from dietetics to a focus on marketing, pursuing her creative strengths.
28:52 The Value of Team Support: Kat and Jordyn discuss the value of having a supportive team, especially for those working from home, and how accountability plays a role in their productivity.
30:11 Navigating Business Challenges: Kat reflects on the challenges of running a business, including the need to adapt to market demands.
35:22 Future Goals and Adaptability: Kat and Jordyn discuss their goals for the future.

Kathryn (Kat) Durston is a registered dietitian based in Grand Rapids, Michigan, with a unique background and multiple degrees in both Art and Design and Nutrition and Dietetics. She blends her creative passion with clinical expertise to craft engaging content and impactful marketing strategies.

As the founder of Flourish Virtual Assistants, Kat has grown her marketing and media company from a college startup to a thriving 10-member team in just three years. Flourish has supported over 250 healthcare businesses with services ranging from social media management and blog writing to SEO and email marketing. In addition to her marketing work, Kat runs her own virtual private practice, Naturally Good Nutrition, specializing in functional nutrition for autoimmune conditions.

📲 Find Flourish on Instagram @flourishva

📩 Want to work with Flourish? Contact the team here.

Jordyn Springer is the lead virtual assistant at Flourish, where she has been a key team member for over 1.5 years. During her time at Flourish, she has collaborated with more than 30 dietitians and B2B professionals, delivering exceptional support and expertise. Through Flourish, she works with Jennifer on the Pursuing Private Practice team. With a bachelor’s degree in dietetics, Jordyn is now expanding her skills by pursuing a master’s degree in digital marketing, blending her nutrition background with creative marketing strategies to make an even greater impact.

💬 Interested in chatting with Jordyn? Connect with her on LinkedIn!

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, the owner of Declet Designs to discuss the highs and lows of 2025 and what’s ahead.

Whether you’re just starting your private practice or have been a CEO for years, you'll relate to Jennifer and Courtney’s reflections on the past year.

Reflection on the Past Year: Courtney and Jennifer discuss the highs and lows of Pursuing Private Practice in 2024. There were significant highs such as the revamp of Business School, and there were plenty of lows like the disappointing outcome of the fall cohort of EXPAND which received 0 applications.
2025 Word of the Year: Jennifer shares her word of the year for 2025 - content. For her, it doesn’t mean that she’s settling. It means that she’s settled. In a world where we constantly chase an ever-moving finish line, she’s decided that this year, she’s already arrived.
Team Dynamics and Changes: Courtney and Jennifer talk about transitions within their teams, which leads to a period of adjustment that takes time.
The Future of the Pursuing Private Practice Podcast: The podcast will now feature biweekly episodes, focusing primarily on dietitian business owners. Topics will focus on themes in Business School, such as navigating challenges in private practice and implementing effective business strategies.

Timestamps:

03:54 Podcast Goals: The goal of the podcast is to inspire business owners to persevere through challenges and take up space.
06:30 Word of the Year: Jennifer shares her word of the year, "content," and what it means for 2025.
17:00 Revamping Business School: Discussion of the revamping of the business school and the challenges faced in the past year.
22:39 New Consulting Options: Introduction of new consulting options for clients, including 1:1 business consulting and VIP days, allowing for more personalized support.
26:46 Shift to Bi-Weekly Episodes: Announcement of a shift to bi-weekly podcast episodes to allow for richer conversations and better planning.
35:10 Plans for 2025: Jennifer shares plans for 2025, focusing on content creation and potential new offerings, while also emphasizing the importance of boundaries and team effort.
38:32 Closing Remarks: Encouraging listeners to rate, review, and provide topic requests for future episodes.

Courtney Vickery, MS, RD, LD is a multi-passionate entrepreneur in the weight-inclusive space. She's an anti-diet dietitian and Certified Intuitive Eating Counselor with her own private practice, Vickery Wellness. She is also the CEO of Declet Designs, her website and branding studio for weight-inclusive businesses.

She has a double dose of knowledge, with bachelor's degrees in political science and dietetics, plus a Master's degree in Foods & Nutrition from the University of Georgia (and still teaches an undergraduate course there). Her passion for blending her love for weight-inclusive care with her knack for web and branding design makes her your friendly expert in dietetics and web design.

Find Courtney on Instagram at @decletdesigns

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

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Welcome to a bonus episode of the Pursuing Private Practice podcast!

Applications for the next cohort of EXPAND are now open! The program begins Thursday, October 10th!

In this podcast episode, Jennifer McGurk, CEO of Pursuing Private Practice, answers questions about hiring and leadership in business. Topics include hiring your first team member, the interview process, the difference between employee and contractor positions, the importance of setting clear expectations and communication, and the complexities of team dynamics in private practice. This episode is full of action steps for you to embrace leadership in your business.

00:04:30 - CEO Time and Job Descriptions

The significance of scheduling CEO time to evaluate business operations. Discussion about the different steps to create a job description for a virtual assistant based on tasks needed, outcomes, and budget.

00:09:42 - Paying Team Members

Comparison of hiring a virtual assistant versus a dietitian, focusing on roles and revenue generation. Insights on how to determine fair pay for dietitians based on expertise and business finances.

00:17:45 - Employee vs. Contractor Differences

Explains the differences between hiring W-2 employees and W-9 contractors, focusing on supervision and responsibilities.

00:21:23 - Marketing Job Positions and the Interview Process

Strategies for marketing job openings effectively to attract the right candidates for your business. Advice on conducting interviews and assessing candidates' problem-solving skills and fit for the role.

00:30:06 - Setting Expectations for Retention

The importance of setting clear expectations for team members regarding client sessions and communication, including hiring and managing team members effectively.

00:35:21 - Job Descriptions for VAs and Interviewing Candidates

Explores the necessity of having a job description when hiring a virtual assistant to ensure clarity of roles and expectations. Highlights the importance of asking the right interview questions to avoid bad hires.

00:38:54 - Addressing Performance Issues and Conflicts of Interest for Team Members Starting a Practice

Discusses strategies for addressing performance issues with associates, including setting clear goals and expectations. Explains how to manage situations when associates wish to start their own private practices.

00:46:27 - Client Retention and Building Business Assets

Emphasizes the importance of client care during transitions when associates leave, allowing clients to choose their path. Discusses the importance of creating intellectual property and business assets to sustain a practice.

00:49:19 - Pay Structures for Employees and Leadership Support

Explores different pay structures for employees in group practices, including hourly rates and fee splits. Encourages business owners to seek support and build leadership skills to create sustainable practices.

00:57:31 - Join EXPAND

More information about the EXPAND business coaching program for support in hiring and leadership. The program helps you hire your team, manage your team, and step into your CEO role as a leader.

This program is perfect for group practice owners, and/or business owners who want to hire operations support like an administrative assistant or marketing support.

EXPAND is a mix of the program curriculum, group calls, individual coaching sessions, and community. The program focuses on 3 foundations of your CEO Role: business, leadership, and life.

Learn more and apply today!

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This is a bonus episode of the Pursuing Private Practice podcast!

This podcast episode is the replay of a live workshop all about business growth through the different stages of business. You can sign up for the replay here and receive our comprehensive workbook and a time-stamped transcript.

The workshop is all about what to do (and what NOT to do!) to build a successful business from getting set up, starting to see your first few clients, and growing until you're fully booked. And "fully booked" on your terms. See a few clients or a full caseload. When you have a private practice, you get to decide.

SET UP: You’re ready to put a date on your calendar. Open your business within 30 days and set up a strong foundation to begin to accept clients.

START: Get your first few clients with confidence. Start your sustainable side hustle and see your first few clients keep coming back.

GROW: Grow your business until you’re fully booked, but on your terms: your ideal clients, your flexible schedule, your desired profit, and within your boundaries.

SCALE: Transform your business into a scalable business. Design a CEO role that will expand your business operations, team, and impact.

COAST: Coasting makes your business stronger. Connect to your values and reject diet culture in business telling you you’re not good enough when you desire to coast.

Join Business School for our next cohort beginning Monday, June 3rd!

Business School is a comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. This video shows you even more of what's included in our platform.

Customized business education for starting and growing your business
Guides + templates + action steps to make your life easier
Workbooks to support your business planning
An exclusive online community to celebrate with you, vent with you, and cheer you on

We'd be honored to help you take up space as you start and grow your business.

Find Pursuing Private Practice on Instagram!

Enjoy this bonus episode of the Pursuing Private Practice podcast. We'll be back for Season 3 of the podcast sometime this winter or early 2025!

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Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will begin this fall! In the meantime, visit our website, check out our programs, Business School and EXPAND, and subscribe to our email list to stay tuned about upcoming events.

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her two business best friends, Dr. Stefani Reinold and Lindsay Stenovec, as they discuss the business changes and evolving their CEO roles.

Join the conversation to hear about:

Business Transitions Are Inevitable: Jennifer, Stefani, and Lindsay share experiences of embracing change to their "job descriptions", team transitions, and the impact of personal and professional shifts on business decisions.
Factors for Business Decision-Making and Shifting Priorities: It's important to reflect on the evolving priorities and boundaries in business over time. Jennifer, Stefani, and Lindsay explore how financial security, family boundaries, and personal capacity have influenced business decisions and transitions.
Perception vs. Reality in Business: Being CEO is not without its challenges. Business perception has been heavily influenced by skewed online representation of business ownership.
Recognizing Burnout Triggers: Jennifer, Stefani, and Lindsay talk about how they recognize burnout triggers and how to take personal accountability in business.
Emotional Elements in Business: Navigating transitions and responsibilities as an entrepreneur can be very emotional. Gain insight into personal growth and emotional regulation in business ownership.

The key takeaway? Fully stepping into your CEO role gives you freedom and autonomy. While this is a privilege, it can also be a burden. Finding business friends to support you through your entrepreneurial journey is essential for your well-being.

Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is the founder of Wholehearted Psychiatry, an integrative, holistic psychiatry practice in Dripping Springs, TX. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose. When she is not breaking the mold for traditional psychiatrists, you can find her spreading mom life truth bombs, talking business strategy, embracing her infinite Pinterest failures, or living out her minimalist, organized life fantasies in her perfectly imperfect home in Austin, Texas.

Find Stefani on Instagram @stefanireinoldmd

Lindsay Stenovec is the owner of Nutrition Instincts, Inc – a group practice in San Diego, CA specializing in eating and feeding disorders. She enjoys offering supervision to dietitians in individual and group settings and has spent 13+ years working with people experiencing eating disorders, the intersection of disordered eating, and pregnancy/postpartum and child feeding challenges. Lindsay is passionate about supporting dietitians so that they feel grounded in their collaborative work with clients, can hold space for healing, and maintain a sustainable career. She is currently navigating a business transition in deciding to close Nutrition Instincts this summer to make space for professional supervision services, consulting projects, and speaking engagements.

Find Lindsay Stenovec on Instagram @lindsaystenovec_rd

You can also find Pursuing Private Practice on Instagram @pursuing.private.practice

Thanks for a great Season 2 and we'll be back soon for Season 3!

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner.

Episode Highlights:

Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time, money, and energy.
Challenges and Benefits of Technology: Stephanie and Jennifer emphasize the importance of creating an experience for your clients to keep them coming back. There are so many benefits in setting up technology systems as a way of customer service, but it can be challenging for business owners who aren't "tech-savvy".
The Evolution of String Marketing with String Connect: Stephanie shares the development process of the String Connect product, emphasizing the customer-driven approach, addressing client needs, and streamlining marketing activities for practitioners.

The key takeaway? Leveraging technology to streamline your business processes can change your life as a business owner.

If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO.

EXPAND features:

Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.
Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.
1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.
Community - Access to other amazing business owners at your level.

It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today!

Connect with Pursuing Private Practice on Instagram.

Stephanie Hofhenke is the founder of STRING Marketing, a digital agency that has focused on serving dietitians for 14 years. Stephanie and her team of experts are passionate about helping practitioners elevate their practice and master their marketing. She leads a growing team with branding, marketing, and website experience. Together they have worked with over 400 practitioners and have launched even more websites. They build websites that attract millions of unique visitors per year. She has a sincere appreciation for the work that dietitians and healthcare professionals do to impact the world. Her knowledge of the unique challenges practitioners face has been compiled into a remarkably effective toolkit that helps practitioners across the country take their business marketing challenges head-on.

Find out more about STRING Connect.

Find STRING Marketing on Instagram @stringmarketing

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching.

Join the conversation as they discuss:

Importance of Self-Care and Boundaries: Boundaries will evolve and change according to your passions, market, and strengths. They discuss the evolution of their CEO job descriptions and how their CEO role has changed through the different stages of business.
Taking Care of Your Team and Getting Support: Team members are valuable assets to any company. Jennifer and Courtney stress the need for any business owner to prioritize their own well-being while leading a team.
Creating Space for CEO Time: CEO Time is not what you think! It's a mix of data and intuition to make business strategy decisions for the company's vision.
Run Your Home Like a CEO: Running a home like a CEO means understanding the big picture of your home, creating systems, delegating tasks, and getting support for your life (just as much as your business!)

Use the exercise outlined in this podcast episode to create your ideal CEO job description! This is just one of the templates in Pursuing Private Practice's business coaching program, EXPAND. Apply today for the next cohort beginning March 20th!

Connect with Pursuing Private Practice on Instagram.

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition, to discuss various systems in motherhood and home.

Join the conversation to learn more about:

The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the intersection of parenthood and private practice, and how many private practice professionals desire a flexible lifestyle to balance work and family.
The Importance of Running Your Home Like a CEO: Heather emphasizes the importance of running your home like a CEO with examples of systems, tips, and ways to integrate life and work for business owners at every stage of business.
Business Growth and Redefining Success: All business owners go through business growth, burnout, and then must redefine success on their terms. The conversation explores the different definitions of success and the factors that contribute to personal fulfillment and achievement in business: schedule, boundaries, money, impact, and flexibility are all "worth" the hard work.
Lessons from Parenting and Business Ownership: Heather and Jennifer discuss the lessons learned from parenting and business ownership, emphasizing the similarities in long-term commitment, adaptability, and the ongoing journey of growth and development. Heather shares personal experiences of parenting and the transition to adulthood with her children. The conversation reflects on the different stages of parenting and the impact of family dynamics on personal and professional growth.

Reflect on what systems are helpful for you in running your home like a CEO.

If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO.

EXPAND features:

Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.
Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.
1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.
Community - Access to other amazing business owners at your level.

It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today!

Connect with Pursuing Private Practice on Instagram.

Heather Rudalavage is an anti-diet, weight-neutral Registered Dietitian, Certified Intuitive Eating Counselor, and Certified Body Trust Coach in the Philadelphia area. She is the founder of Intuitive Nutrition. She has spent the last 10+ years helping women achieve their health goals with compassion, empathy, and a dash of humor! She is married to her high school sweetheart and mom to 3 teenagers. She enjoys spending time outdoors, knitting, and reading. She loves meeting new people and has traveled to 20 countries. She is currently about halfway through writing her first novel.

Find Heather on Instagram at @antidiet.heather

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and being an entrepreneur is crucial for success.

Join the conversation to learn more about:

Navigating Insurance Systems: Taking insurance in a group practice comes with its own set of challenges, particularly in managing cash flow and dealing with insurance companies. Alyssa shares her experience of a major issue with an insurance contract and the impact it had on her practice. Despite the challenges, she highlights the value of having multiple insurance contracts to maintain stability in the business.
Financial and HR Systems: In addition to insurance systems, Alyssa discusses the importance of financial and HR systems in her group practice. She emphasizes the use of a reliable payroll system like Gusto for employee management and payroll processing. Having effective HR systems in place ensures smooth operations and supports the growth of the practice.
The Importance of Skill Building: Throughout the conversation, Alyssa emphasizes the importance of skill building in creating and managing systems. As a business owner, developing the skills to handle challenges and implement effective systems is essential for long-term success. Building a skill in system creation and management allows for better problem-solving and decision-making in the business.
Employee Systems and Project Management Tools: Alyssa shares her experience with Asana, a project management tool that has transformed the way her team operates. From onboarding to benefits checks, having the right systems in place has made a significant impact on the efficiency and success of her practice.
Marketing and Onboarding Systems: Alyssa also highlights the importance of marketing and onboarding systems in her practice. From job descriptions to the interviewing processes and onboarding procedures, having well-defined systems in place has streamlined the hiring and training process for new team members. These systems not only benefit the business but also create a positive experience for employees.

Group practice is just one example of a scalable business offer. To learn more about creating and launching a scalable business offer, apply for Pursuing Private Practice's business coaching program, EXPAND.

Connect with Pursuing Private Practice on Instagram.

Alyssa Snow Callahan, MS, RD, CEDS-C, is a Registered Dietitian Nutritionist, Certified Eating Disorder Specialist - Supervisor, Certified Intuitive Eating Counselor, author of The Mindful Eating Journal, and Founder / CEO of Nourished with Kindness. Alyssa specializes in eating disorders, binge eating, emotional eating, and body image in teens and adults, as well as a weight-neutral approach to treating fertility/pregnancy issues. She is also passionate about helping eating disorder and non-diet providers grow their business and clinical skills.

Find Alyssa on Instagram, @Nourishedwithkindness and her own Instagram @alyssacallahanrd

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Welcome to the Pursuing Private Practice podcast!

Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today.

Join the conversation as they discuss:

Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn.
Leaning on Support: The journey of developing your business is tough to do alone. Find a strong support system to help you navigate the challenges and celebrate the successes.
Prioritizing Mental Health: Building a business can be isolating, and entrepreneurship can most definitely take a toll on mental health. Remember to find what self-care works for you, and continue to prioritize it.
Intellectual Property & Assets: Intellectual property is valuable in your business, and it’s the foundation for scaling your business in a sustainable way.

The journey of building a business is filled with challenges, but with the right mindset and support, it’s possible to create a business that serves YOU. We hope this inspires you to keep learning, growing, and expanding your business to take up space.

Connect with Pursuing Private Practice on Instagram.

We invite you to check out a free resource Your Scalable Offer. Sign up to receive this lesson from our program EXPAND to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level. Are you ready to transform your business and receive more time, money, and energy? Join us for this game-changing lesson! Download it here.

Jeanne Petrucci, MS, RDN, is the CEO and Founder of Living Plate Rx. She is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University. She has participated in research with gold-standard institutions exploring the impact of evidence-based culinary nutrition education programs and tools on human nutrition-related health behaviors.

She is a busy mom of four and grandmother of 3 who has been exactly where many of you are - struggling to create all the content you need to serve your clients and grow your practice while still having energy for everyone else. Jeanne brings her experience as a private cooking instructor for more than 25 years to her second career as a dietitian content creator. She founded Living Plate Rx 5 years ago, building a meal planning platform and content library to support practitioners with all the resources they need to grow their practices without burning out.

Today’s Dietitian, the nation's leading media company for dietitians, recently acquired minority ownership in Living Plate Rx.

Check out these resources to learn more about Living Plate Rx:

Your Ultimate Guide to Creating SOPs in Your Practice
Free Workshop: Elevate Your Practice: Create a Year of Content to Attract, Serve, and Retain Your Ideal Clients

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles.

Join the conversation as they discuss:

Rest & Reflection in Business: Many professionals who pursue a career in private practice face burnout at some point. It’s important to take a step back to avoid burnout. Systems are essential for being able to COAST in business to maintain long-term success.
The Evolution of Systems in Pursuing Private Practice: Pursuing Private Practice began with no systems in place. Now, we use project management tools such as Trello and Asana to leverage systems to meet our overarching business goals.
Adjusting for Different Learning Styles: Individuals on your team might have different learning styles. Being able to accommodate various learning styles to ensure effective communication and seamless execution is game-changing.
The Impact of Systems on Business Growth: When you have systems in place that align with your business goals and meet your team’s communication needs, business growth can start to happen.
Leveraging Visual & Auditory Communication: People learn differently, and using different visual and auditory systems can be extremely effective. Some people like things typed out, some learn best from videos, and others just need to hear it out loud.

We hope this encourages you to ask yourself, “How are the systems I have in place allowing me to take up space in business?” and “How can I make them better?” Systems can help you become the business owner you were meant to be.

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We invite you to check out a free resource Your Scalable Offer. Sign up to receive this lesson from our program EXPAND to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level. Are you ready to transform your business and receive more time, money, and energy? Join us for this game-changing lesson! Download it here.

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence.

Join the conversation as they discuss:

Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneurship opens doors to creating dream jobs while highlighting the crucial role of self-care and overcoming limiting beliefs.
Integrity in Marketing and Selling: Explore the importance of authentic marketing, handling objections, and selling with integrity as fundamental components in establishing a successful business that resonates with the community.
Business Wisdom: Learn that it's perfectly acceptable not to have everything figured out. The discussion also covers wise business investments, avoiding unnecessary expenses, and the ability to adapt to market shifts.
Financial Success for Dietitians: Challenge the stereotype that dietitians can't thrive financially. Discover how prosperity positively influences both personal and professional growth.

Listen to the full episode to gain valuable insights into transforming passion into a thriving business and how to boldly market your offers.

Deanna, a Registered Dietitian by trade, has since become a marketing, sales, and content expert who has built a 7 figure business, multiple million+ dollar online programs, and leads a team of 10 with continual annual growth. She has journaled her journey from her past eating disorder, motherhood, and entrepreneur journey online for the past 8 years. She is truly a pioneer in the online space, creating a loyal community through Instagram and TikTok.

Connect with Deanna on Instagram.

This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. This video shows you even more of what's included in our platform.

Customized business education for starting and growing your business
Guides + templates + action steps to make your life easier
Workbooks to support your business planning
An exclusive online community to celebrate with you, vent with you, and cheer you on

We'd be honored to help you take up space as you start and grow your business. We have a reputation for a reason!

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, email allows you to go deeper and engage with your subscribers on a more personal level. Here are some reasons why email marketing is essential:

Deeper Engagement: Email allows you to provide more in-depth content and build a stronger connection with your audience.
Segmentation: With email, you can send targeted messages to different segments of your email list based on their interests and needs.
Funnel Creation: You can create specific funnels to guide your subscribers through their customer journey and provide them with the right content at the right time.
Ownership: Your email list is an asset that you own. Unlike social media followers, you have full control over your email list and can transfer it to different platforms if needed.

Email marketing is a powerful tool that can transform your business. This episode will show you how to add value and connect with your audience through email!

Yvette Perrier Quantz, RDN, LDN, is a passionate dietitian and creative nutrition entrepreneur who’s been blazing her path in the nutrition and wellness industry since 2003. Since 2008, she has owned and operated a private nutrition practice, Food Therapy, offering clients a holistic approach to nutrition as the foundation of radiant health and meaningful contribution. Through Customized Nutrition Newsletters and Foodspiration® line, Yvette creates educational and inspirational resources for other health and wellness professionals to connect, educate, and inspire their clients and community. A prolific blogger on nutrition, health, and elevated living, she is also the author of: The Little Black Book of Foodspirations®, and Prayers and Petitions for My Cancer Warrior.

Connect with Yvette on Instagram

This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. This video shows you even more of what's included in our platform.

Customized business education for starting and growing your business
Guides + templates + action steps to make your life easier
Workbooks to support your business planning
An exclusive online community to celebrate with you, vent with you, and cheer you on

We'd be honored to help you take up space as you start and grow your business. I'm so proud we have a reputation for a reason!

Join now before the next cohort begins!

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Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectives and experiences into a rich learning environment.

Join the conversation as they discuss:

Continuous Learning: Certification programs should be flexible and continually updated based on feedback and emerging insights.
Values Alignment: Professionals should align with their values and engage with current events sensitively.
Coaching Skills Matter: Coaching skills, not just knowledge, are vital for effective support in body image coaching.
Transparency and Collaboration: Transparency and collaboration can enhance the development and impact of certification programs.

Danni “Amapoundcake” Adams (https://www.instagram.com/amapoundcake/) is an influencer, writer, activist, body image coach, and sought-after speaker from Sanford, Florida. The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and other topics. She's been featured on ABC's Tamron Hall Show, Dr. Phil and The Sisaundra Show.

Summer Innanen (https://summerinnanen.com/) is a professionally trained coach who’s been specializing in body image, confidence and self-worth since 2014 and has helped hundreds around the world. She is the best-selling author of the book Body Image Remix and host of Eat The Rules - a podcast ranked in the top 0.5% of all podcasts dedicated to anti-dieting, body image, and intersectional feminism.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's marketing and encourages you to assess your marketing this month.

Join the conversation as they discuss:

Diverse Marketing Channels: Marketing can include utilizing various platforms such as podcasts, emails, social media, and events. Understanding the strengths and weaknesses of each channel is crucial for an effective overall marketing strategy.
Nuanced Approach to Marketing: Different business stages, personalities, and target clients may require different marketing strategies. Acknowledge mistakes as learning opportunities and highlight the role of marketing in nurturing, asking for the sale, and converting leads into clients.
Authenticity and Integrity in Marketing: in marketing efforts. Jennifer openly admits her strengths and weaknesses, particularly in social media. Acknowledging areas that need improvement and seeking support when necessary fosters a more authentic and relatable connection with the audience.

Continuously assess and adapt marketing strategies based on your strengths, values, and individual business needs.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Julie Herres of GreenOak Accounting as they discuss the importance of looking into the data, the different methods of paying yourself based on your stage of business, and how to reverse engineer your practice to give you the life you want.

Join the conversation as they discuss:

Profit First and Prioritization: Implementing the "Profit First" system can have a significant impact on a business. It underscores the importance of prioritizing profit and being intentional about financial management. This approach can lead to a transformation in the way a business operates.
Stages of Business: Business ownership involves distinct stages, each with its own financial dynamics. Solopreneurs, small group practices, and large group practices have varying approaches to paying themselves and managing their businesses. Understanding these stages and their financial needs is crucial.
Niche Focus and Streamlining: Working within a niche and creating a repeatable, streamlined business model can lead to success. The owner's experience underscores the benefits of focusing on a specific market or service and avoiding the constant reinvention of the business model.
Adaptability and Data Analysis: The ability to adapt and make data-driven decisions is vital for sustainable business growth. Business owners should not shy away from looking at financial data and should be open to evolving and adapting their practices as circumstances change.
Investing in Growth and Balance: To achieve long-term success, business owners should invest in both personal and business growth. It's important to find a balance that aligns with their financial and lifestyle goals, ensuring that the business serves their needs and is sustainable in the long run.

Remember, your decisions are not set in stone. You can evolve and adapt as your private practice and profit grows.

Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First. Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.

Connect with Julie on Instagram.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Linzy Bonham of Money Nuts and Bolts as they dive into the emotional aspects of our relationships with money, how money acts as a boundary in your business, and how finances are different for each stage of business.

Join the conversation as they discuss:

Relationship with Money: Money is not just about numbers and data but also about the emotional relationship we have with it. Money is a means of exchange that's deeply interconnected with our lives and is an unavoidable part of our existence. It's crucial to understand one's relationship with money, including the emotions, stories, baggage, shame, and trauma associated with it.
Stages of Business: Different stages of business have different financial needs and complexities. Starting with a solo practice requires creating structure and clarity for the money management foundation. As your practice grows, you should be flexible and curious, adjusting your systems as needed.
Money as a Boundary: Money serves as a boundary in professional relationships, including raising rates and making changes to your service offerings. Understanding your boundaries and making changes to them is vital for maintaining a healthy therapeutic relationship. Boundaries can shift as you move through different chapters of your career. It's essential to adapt to these changes and own the phase you're in.
Cancellations Fees: Maintaining reliability with clients, including adhering to cancellation fees and being in touch with your changing boundaries, is essential for a productive and respectful clinician-client relationship.

Money is not just about numbers; it's also tied to our emotions and life experiences. Your financial needs change as your business grows, and it's crucial to adapt your money strategies & boundaries accordingly.

Linzy Bonham is a private practice therapist turned money coach who helps private practice owners and health professionals feel calm and in control of their finances through her coaching at Money Nuts & Bolts and her podcast Money Skills for Therapists. It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice or were avoiding starting one because the financial side was too stressful. So Linzy decided to help therapists and health professionals develop peace of mind about their money. Since so many were never taught these skills, she focuses on the “how” of making the business side of private practice doable, and even super satisfying.

Connect with Linzy on Instagram

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If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Christine Thomson of Manipura Centre as they discuss the importance of embracing change, making money according to your values, and creating a business that not only serves your clients but you as well. Join us as we dive into Christine's story and discover the importance of our mindset when it comes to making money and being the CEO of our business.

Join the conversation as they discuss:

Embrace Change and Celebrate Progress: Acknowledge and celebrate the changes and progress you've made in your journey. It's important to reflect on how far you've come and use this as motivation for further growth.
Rebrand and Expand: Rebranding and expanding your offerings can help you reach a broader audience.
Listen to Your Calling: Sometimes, you may feel a calling to change directions, even if you initially resist it. Trust your intuition and embrace opportunities that align with your purpose and values. Create offers to live the life you want to live.
Coaching and Empowerment: Recognize your role as a coach and empower your clients to find their own answers. Helping clients make their best decisions is a valuable skill that sets great coaches apart.
Value and Pricing: Understand the value you provide to your clients and don't hesitate to charge accordingly. Money should not be a taboo subject; it's a tool. Charging appropriately is crucial for the health of your business. Consider raising rates as you gain more experience and provide more value

This episode will empower you to recognize the true worth of your services in your business journey; you change lives.

Christine Thomson, RDN, LDN Dietitian | Certified Life Coach | Founder of Manipura Centre Christine Thomson, a Certified Life Coach and visionary entrepreneur, is the driving force behind Manipura Centre. Her mission is to empower high-achieving professional women to step outside their comfort zones, discover their true potential, and achieve their innermost personal & professional desires. You can connect with Christine via her popular “Do All of The Things'' Podcast, which can be found on Apple Podcasts, Spotify, and most other podcast platforms.

Connect with Christine on Instagram.

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Danielle as they discuss the theme for November: finances. They explore the concept of finances as a boundary and share insights on the importance of understanding and improving your business finances, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's finances and encourages you to assess your current financial situation.

Join the conversation as they discuss:

Finances Throughout Business Stages: Recognize that finances play a crucial role in every stage of a business. While core financial concepts remain consistent (income, expenses, profit, taxes, mindset), the specific recommendations for handling finances differ based on the stage of the business.
Overcoming the Money Story: Discussing finances can be challenging due to the personal relationship many individuals have with money. Just as some clients struggle with discussing weight or mental health, there can be a sense of shame around financial imperfections. However, opening up about these issues can lead to greater empowerment.
Money as a Boundary: Money is a boundary that should evolve just like any other aspect of a business. It's essential to adapt and improve financial strategies over time to support business growth and personal well-being.
Mistakes in Handling Finances: There are some common financial mistakes made by professionals at different business stages. These include merging personal and business finances, neglecting estimated quarterly taxes, making hasty hiring decisions, and scaling too quickly without increasing revenue. Each stage presents unique challenges.

In the episode, Jennifer & Danielle also touch on intuition and its role in financial decisions, discuss the potential downsides of disclosing revenue online and reflect on the state of the business coaching industry. Jennifer shares her advice for business owners overwhelmed by finances, stressing the importance of taking time to reflect and discuss both the data and emotions behind financial matters.

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Kelly McKenna of Sit WIth Kelly as they discuss career transitions prompted by the pandemic, leveraging social media and online presence to grow her practice and the evolution of business offers.

Join the conversation as they discuss:

Building a Presence on Social Media: Building a social media following takes time and consistency. Repurposing existing content saves you time and helps you maintain a consistent online presence.
Outsourcing and Support: Identify the areas where support is needed and see where you can outsource to reduce your workload. Support is key!
Business Evolution: Business owners can evolve their strategies as their life circumstances change. Being open to adaptability and change is so important to your sustainability and success

Remember, prioritize consistency, consider outsourcing for support, and remain adaptable as your business evolves!

Kelly McKenna is a licensed therapist and business coach for therapists. Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to market effectively on Instagram and grow thriving private practices @businessoftherapy.

Connect with Kelly on Instagram: Sit With Kelly & Business of Therapy

Connect with Pursuing Private Practice on Instagram.

If you want to set up your business and start to see your first few clients, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO & friend Julie Duffy Dillion as they discuss the importance of timing, embracing change, and building your personal brand. Being open to change and adapting your offers can lead to better outcomes; in life & business. Join us as we dive into Julie's story and discover that it's perfectly okay to adjust your path while pursuing your goals and dreams.

Join the conversation as they discuss:

Timing and Season: Recognize the right timing for pursuing your goals. Giving yourself permission to wait for the right season can lead to better outcomes.
Adaptability: From 1:1 practice to group programs, online courses, and eventually a podcast and book, offers change and that's ok. Being open to change and new opportunities can lead to growth and success. Flexibility and willingness to adapt are essential for personal and professional growth.
Building a Brand: Online content can play a significant role in building your brand and attracting publishers' attention. Consistency and branding are powerful tools for achieving recognition and opportunities.
Financial Considerations: Pursuing your passion, like writing a book, may not always bring immediate financial rewards. Sometimes you need to acknowledge that you may not make much money in a particular season because you believe in the value of your book and the opportunities it could create.
Community and Accountability: Find support and accountability through your audience and community. By thinking outside the box (live sessions & coworking with others) you can engage with your audience which helps you stay on track with your writing goals.

Remember that success often involves waiting for the right season and being open to change and new opportunities.

After sobbing in her boss’s office 20 years ago, Julie Duffy Dillon taught her last diet. Once she saw the anti-fat bias and diet harm, she couldn't unsee it. She is a seasoned dietitian trained as a mental health counselor and podcast host of Find Your Food Voice®. Featured on TLC’s My Big Fat Fabulous Life, Julie helps people with a complicated relationship with food better access non diet tools like Intuitive Eating and strategize how to remove the shame and blame dumped on them from diet culture. Julie holds a MS degree in Community Counseling, is a Registered Dietitian Nutritionist, and a Certified Eating Disorder Specialist and Supervisor. She is currently writing her first book, Find Your Food Voice, which will be out in January 2025.

Connect with Julie on TikTok

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Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity.

EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business.

Check out more details and apply here.

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Welcome to the Pursuing Private Practice Podcast!

From 1:1 clinical work to online course creation and podcasting, join Jennifer and follow CEO Melvin Varghese of Selling the Couch as they discuss the journey of expanding beyond 1:1 offers in private practice. This episode emphasizes the importance of adaptability, perseverance, and a growth mindset when transitioning from a 'traditional' private practice to the world of online course creation.

Join the conversation as they discuss:

Transitioning from 1:1 to Scalable Offerings: The transition from traditional 1:1 therapy to scalable online course creation requires a solid foundation and can be challenging, but it offers the potential to share your message with a larger audience and increase revenue.
Online Course Creation: Online courses don't need to be overly fancy; the focus should be on the quality of teaching and validating course ideas to ensure they align with what people want. Remember, "Passive income" in online courses doesn't mean zero effort; it involves creating systems for marketing that compound over time. Online courses can be valuable assets to your business.
Persistence and Sacrifice: Success in online business doesn't happen overnight but through years of hard work, persistence, and support. Behind the scenes, there are often significant sacrifices that contribute to success.
Adapting to Change: Your courses and offerings should evolve as the market, clients, and your own business goals change. Being open to feedback and making necessary adjustments is crucial.
Mindset Work: Overcoming mental challenges related to pricing and self-worth is a significant aspect of entrepreneurship. Seek support and address personal issues to build confidence and resilience.
Defining Success: Success in business can be defined beyond just revenue. It can involve reevaluating priorities, focusing on family, health, and well-being, and designing a business around the life you want to lead.

Melvin Varghese, PhD is a licensed psychologist in Philadelphia, PA. In 2015, Dr. Varghese founded Selling The Couch, a podcast to help therapists move from clinical to online income. On the podcast, he interviews successful practitioners about how they've built their businesses, social media/marketing experts, and shares lessons as he uses our clinical skills to create an online business powered by podcasting + online courses. The podcast is one of the top Career podcasts in Apple Podcasts, has been downloaded over 1.7 million times, and is heard in over 125 countries. Dr. Varghese also founded several resources for therapists transitioning from the therapist chair to online income

Connect with Melvin on LinkedIn.

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Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity.

EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business.

Check out more details and apply here.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Brittany Modell as she shares the changes and pivots her business has undergone in recent years, highlighting the growth and adaptability necessary for success. This episode shares invaluable insights and experiences; embrace change, set boundaries, and create flexible business offerings that resonate with your unique business journeys.

Join the conversation as they discuss:

Making Informed Business Decisions: Take time to redefine business strategies by evaluating what's working and what isn't. This self-reflection helps align your business to your values and goals.
Setting Hard Boundaries & Expectations: The foundation of a strong client-business relationship is setting clear expectations & boundaries. This can not only positively impact your business but also your personal life.
Flexible Offerings: Transitioning from packages with set deadlines to offering month-to-month services, helps provide clients with greater autonomy and flexibility. And also, more flexibility in your own life.
Exploring Different Approaches: Acknowledge the importance of learning from both successes and "failures." There is no right or wrong offer - each comes with its pros and cons.

Remember the importance of adaptability, self-care, and staying true to your values in the ever-evolving world of business. You have permission to make changes to your offerings based on your stage of life or what you need as a human.

Brittany Modell is a Registered Dietitian, Certified Intuitive Eating Counselor, Body Image Coach, and previous Co-Host of the Food Therapy Podcast. She is the founder of Brittany Modell Nutrition and Wellness, a weight-inclusive practice that specializes in helping individuals recover from eating disorders, disordered eating and chronic dieting as well as body image and eating with ADHD. She offers virtual 1:1 counseling and online courses

Connect with Brittany on Instagram

Connect with Pursuing Private Practice on Instagram

Expand your business beyond 1:1 work without sacrificing your self-care,

boundaries, or integrity.

EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business.

Check out more details and apply here.

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Welcome to the Pursuing Private Practice Podcast!

In today's episode, join Jennifer & her executive assistant, Danielle, as they discuss the theme for October: offers. Learn how to recognize when it's time to make changes, whether it's based on client feedback, shifting market trends, or evolving boundaries. They provide invaluable advice on how to assess the effectiveness of your offers and when it's time to pivot. Jennifer shares how she currently rates Pursuing Private Practice's offers and encourages you to assess your current offers.

Join the conversation as they discuss:

Adaptability is Key: Business owners must be adaptable and willing to pivot their offers when the market changes. What worked in the past may not work in the present or future, so it's important to stay flexible.
Assess and Adjust: It's crucial to regularly assess the effectiveness of your offers. If your offers aren't delivering the desired results or transformation to your clients, it may be time to make adjustments. Pay attention to your gut feeling about whether your clients are truly benefiting from your services.
Boundaries Matter: Personal and professional boundaries play a significant role in shaping your offers. Over time, as you evolve and your boundaries change, your business should reflect those changes. Learning to protect your energy and set clear boundaries is essential for long-term success.
Trends in 2023 and Beyond: AI is becoming increasingly important in the business world, saving time and streamlining processes. However, it's essential to balance technology with a human touch. Additionally, the trend is shifting back towards in-person interactions and local community building.
Resilience and Learning: Creating and pivoting offers is a skill that improves with practice. It's normal to encounter challenges and even have regrets along the way, but resilience is crucial. As a business owner, you must keep moving forward, learning from your experiences, and evolving your offers to meet changing market demands.

Connect with Pursuing Private Practice on Instagram.

Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity.

EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business.

Check out more details and apply here.

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Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer has an authentic and vulnerable conversation with one of her best friends & fellow CEO Dr. Stefani Reinold. They discuss what it's like to have a vision that is bigger than your current reality. They chat about how your enneagram and your zone of genius can affect you as a business owner and share valuable insights on embracing change, managing burnout, and using jealousy as a guide.

Join the conversation as they discuss:

Embrace Your Zone of Genius: Recognize your unique strengths, skills, and personality traits. Lean into them to make a positive impact in your career and find fulfillment.
Navigate Career Transitions: Understand that it's okay not to have a clear vision for your career path. Embrace change, pivot when necessary, and honor the season of life you're in.
Manage Burnout: Acknowledge burnout in different ways it can show up. It's essential to live your life as a business owner and make time to take care of yourself, even when it feels impossible.
Use Jealousy as a Guide: Jealousy isn't necessarily negative. It can provide insights into your desires and aspirations. Reflect on why you feel jealous and what it reveals about your own goals.
Build a Supportive Network: Surround yourself with people and environments that lift you up and offer diverse perspectives.

Jennifer & Stefani discuss both of their businesses and how our vision and mission are bigger than what our current reality allows. They talk about ego, triggers, and comparison-itis. This episode is an insightful conversation among friends without a perfectly wrapped-up conclusion. Sometimes the next step in a 'perfect plan of action' is to give yourself space.

Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose

Connect with Stefani on Instagram.

Connect with Pursuing Private Practice on Instagram.

Expand your business beyond 1:1 work without sacrificing your self-care,

boundaries, or integrity.

EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business.

Check out more details and apply here.

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Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Stephanie Clairmont of The Leveraged Practice as they discuss the importance of adaptability, support, self-care, and enjoying the process when owning your business & making pivots that best serve you & your market.

Join the conversation as they discuss:

Embracing Change and Self-Reflection: The journey from retiring as a dietitian to building a successful business requires a willingness to adapt and reflect on what you truly want in life, career, and work/life balance.
Tech Overwhelm is Common: It's normal to feel overwhelmed by the multitude of software and tools available in the online business world. Recognizing this and finding strategies & support to manage it is essential.
Support is Crucial: Having a strong support system, both personally and professionally, can make a significant difference in your ability to be your best self and CEO.
Prioritize Self-Care: Building a thriving business starts with taking care of yourself first. Self-care isn't selfish; it's the foundation upon which you can build a successful life and business.
Fun Matters: Despite the challenges and hard work, don't forget to have fun! Enjoying what you do can be a powerful motivator and can contribute to long-term success and satisfaction.

Remember, you have permission to shift your vision & pivot your offers.

Stephanie Clairmont is the CEO and Lead Strategist at The Leveraged Practice. She believes private practice owners and clinicians can make more time freedom and more money by leveraging technology. She has supported hundreds of clients to develop, market and sell online programs for their practice.

Connect with Stephanie on Instagram!

Connect with Pursuing Private Practice here and on Instagram!

It's time to run your business like a CEO (yes, you are a CEO)!

We invite you to download a resource that will expand your business beyond 1:1 work. Your Scalable Offer is the first lesson in our business coaching program, EXPAND. You will outline the criteria of a scalable offer, learn the pros and cons of different scalable offers, and design YOUR successful scalable offer based on your strengths to take your business to the next level.

Are you ready to transform your business and receive more time, money, and energy?

Join us for this game-changing lesson! Download it here.

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Welcome to the Pursuing Private Practice Podcast!

From finding your vision to understanding your "why," we've got valuable insights and takeaways to help you on your business journey. Join Jennifer and fellow CEO Brandy Mabra of Savvy Clover Coaching & Consulting as they explore the foundational principles of business growth, emphasize the importance of clarity, personal values, effective leadership, and what 'success' is on your terms.

Join the conversation as they discuss:

Finding Clarity and Vision
- The first step in achieving business growth often involves finding the clarity or vision necessary to embark on this journey.
Defining Success
- Success isn't one-size-fits-all; it's about defining what it means to you personally and professionally.
Embracing Your Expertise
- Pivoting and stepping into your expertise can lead to a more fulfilling and successful path in your business.
Leadership Matters
- The way you lead yourself (not just your team), and how you show up will shape your business culture.
Success Isn't Always About the Money
- For many, success means having the ability to own their days, vision, and mission. Creating a schedule that aligns with your life is invaluable, especially in private practice.

Remember, you're never truly "done" as a CEO. By aligning your vision with your values and focusing on what truly matters, you can pave the way for personal and professional success.

Brandy Mabra is the CEO of Savvy Clover Coaching & Consulting and a CEO Coach for private practice owners in healthcare. Connect with her on Instagram https://www.instagram.com/savvyclovercoaching/ and https://www.instagram.com/privatepracticeceo/

Connect with Pursuing Private Practice on Instagram

It's time to run your business like a CEO (yes, you are a CEO)!

We invite you to download a resource that will expand your business beyond 1:1 work. Your Scalable Offer is the first lesson in our business coaching program, EXPAND. You will outline the criteria of a scalable offer, learn the pros and cons of different scalable offers, and design YOUR successful scalable offer based on your strengths to take your business to the next level.

Are you ready to transform your business and receive more time, money, and energy?

Join us for this game-changing lesson! Download it here.

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Join Jennifer & her CEO Squad for an honest & authentic conversation as they wrap up their mastermind week in Lake Michigan. They each reflect on what they learned & share key takeaways to help inspire you as the CEO of your business.

Join the conversation as they discuss:

Reflecting Before Deciding: CEOs should reflect on their business before important meetings. This practice offers valuable insights, helps in making clear decisions, enhances marketing efforts, and fosters a stronger connection to the brand's messaging.
Reclaiming Sales Voice: Return to the core voice of the business and work diligently to serve each customer. Step back and learn from experiences..
Taking Time and Space: CEOs should allocate time and space to step away from the daily tasks of the business. This enables them to work on the business itself, gain perspective, and focus on strategic thinking.
Trusting Your Gut: Trusting intuition is key. If something feels off, it's essential to address it promptly.
Peer Interactions: Engaging with peers from diverse industries is incredibly valuable. It provides opportunities to receive feedback, gain fresh perspectives, and builds trust.
Honest Feedback and Humility: Be open to honest feedback and maintain humility. Recognize that boundaries can evolve, affecting your offerings and operations.
Increased Productivity: After coaching sessions, CEOs can become significantly more productive, with clarity often leading to action.
Embracing Failure: It's okay to 'fail'; it's how we learn and grow. Balancing growth involves both successes and failures.

The key to being a successful CEO involves resourcefulness, self-reflection, trusting one's instincts, seeking peer feedback, embracing change, and learning from both successes and 'failures'.

Cheers to you, the CEO!

It's time to run your business like a CEO (yes, you are a CEO)!

We invite you to check out a free lesson Your Scalable Offer. Sign up to receive this lesson to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level.

Are you ready to transform your business and receive more time, money, and energy?

Join us for this game-changing lesson! Download it here.

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In today's episode, join Jennifer & her executive assistant, Danielle, as they give you a sneak peek of what to expect in season 2 of the podcast! Starting in September, the podcast theme will focus on your vision. They discuss the importance of having a well-defined business vision and strategy and emphasize that there's no such thing as failure in business, only opportunities for insight and growth. Jennifer shares how she currently rates Pursuing Private Practice's vision and encourages you to assess your own business vision.

In this episode, you'll:

Gain insight & inspiration on how you can assess your vision as a business owner & CEO. Jennifer & Danielle discuss the resource they created for Pursuing Private Practice's programs to assess your role as a CEO. You need time to reflect on your business as a whole so you don't get stuck 'in' your business.
Learn how your vision affects your offers. Jennifer & Danielle share their process of creating a new program when the company's vision shifted. They offer permission to be adaptable & flexible as the market (and your needs) shift as a CEO.
Hear Jennifer's thoughts on the state of private practice. She highlights the changing landscape of private practice for individual providers and scalable business models. Despite the challenges, she believes that private practice is thriving because so many clients need support in many areas.

Whether you're new to private practice or scaling your business, this episode provides practical insights & inspiration to empower you to take up space; create a vision for your company, and pivot when necessary!

It's time to run your business like a CEO (yes, you are a CEO)!

We invite you to check out a free lesson Your Scalable Offer. Sign up to receive this lesson to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level.

Are you ready to transform your business and receive more time, money, and energy?

Join us for this game-changing lesson! Download it here.

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We're back with an exciting return to the Pursuing Private Practice podcast after a break since April! Season 2 of the podcast will inspire you to expand your business.

Join Jennifer as she gives you an update on what's been going on these past few months and how Pursuing Private Practice has shifted. Hear inspiring stories and learn lessons about growing a business.

5 Reasons to EXPAND Your Business:

Expand your space
Expand your flexibility
Expand your support
Expand your revenue
Expand your satisfaction as a business owner

It's time to run your business like a CEO (yes, you are a CEO)!

We invite you to check out a free lesson Your Scalable Offer. Sign up to receive this lesson to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level.

Are you ready to transform your business and receive more time, money, and energy?

Join us for this game-changing lesson! Download it here.

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Pursuing Private Practice is taking a summer break! We're thrilled about the upcoming season and have been working on incredible projects to support your business.

As our message and mission have shifted, we're working on a rebrand and a few projects that will reflect it. This podcast is one of them!

We'll be returning in August to celebrate four incredible years of podcasting, and we couldn't be more excited to continue sharing with you!

If you need business support this summer, here are some ways we can work together:

Business School: Join our membership program for business setup, growth, and success.
EXPAND: Scale your business and embrace your CEO role with our coaching program.
Quick Win Sessions: Book a 30-minute slot to solve your business challenges.

Get ready for an exciting summer filled with growth!

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Today, we have an exciting announcement for you! It's Jennifer McGurk's 39th birthday week and we have a special gift to celebrate. Get ready to dive into the world of business education with authenticity and honesty.

Typical business programs prey on vulnerability, promising to "fix everything" if you just "buy the thing." But here at Pursuing Private Practice, we do things differently. We believe in teaching business skills without sleazy sales tactics or "one size fits all" recommendations.

Introducing our transformative membership program: Business School. This program has helped over 350 professionals achieve remarkable results. Join us as we guide you step by step through the process of building and growing your business.

Here's a taste of what you can expect from Business School:

Setting up and launching your business: We provide the guidance you need to get started on the right foot.
Developing a converting marketing plan: Learn how to attract potential clients and turn them into paying customers.
Tools for client acquisition and retention: Discover strategies to secure your first few clients and keep them coming back.
Optimizing your systems: Gain insights into leveraging software to streamline your operations.
Honoring your boundaries and embracing change: We empower you to evolve and make adjustments when necessary.

We want to give you the opportunity to dive into the incredible value Business School offers. That's why, for a limited time, we're offering you the opportunity to experience Business School firsthand. From now until Wednesday, May 31st, you can join us for just $39 and enjoy a 7-day trial. During this period, you'll have access to calls, exclusive training sessions, and the chance to connect with like-minded professionals who share your journey.

Don't let this opportunity pass you by. Take the next step in transforming your business and discover the power of Business School. Join us today for just $39!

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The SCALE stage of business is when you go from solopreneur to CEO. Transform your business into a scalable business. Scaling your business helps you increase your time, freedom, flexibility & impact as a business owner.

In this episode, Jennifer will be going over your 'roadmap' for scaling your business which includes systemizing your KPIs, hiring your team, owning your leadership & celebrating your CEO role.

We are so excited to announce an amazing new opportunity to work with Pursuing Private Practice! If you've been on the fence about joining Business School, now is an absolutely amazing time to join.

Business School is our membership program for business owners or business owners-to-be who want to set up, start, and grow their private practice.

You will start Business School knowing nothing about business and end Business School fully booked on your terms. And of course, we don't only go through those stages of business, set up, start and grow, we also give you permission to coast when needed because boundaries and self-care are so important.

Business School is going to be running LIVE this Spring! We are so excited about this incredible opportunity. We are setting up Business School events for 4 days in the months of March, April, and May for each stage of business and we will go through the curriculum together. This way you have the opportunity to ask any questions you want about your stage of business. Even if you can't attend 'live', all of these trainings will be recorded so you can listen on the go. You can also submit your own personal questions to make sure every single one of your questions is answered.

Each LIVE event will be worth 3 CEUs for dietitians. We are so excited to offer CEUs again here at Business School.

If you are interested in joining, now is a great time to join! Business School LIVE will only be held this Spring so get in now and don't miss this amazing opportunity.

For more details and to join: https://pursuingprivatepractice.com/businessschool/

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The COAST stage of business just may be the most important stage of business! Coasting makes your business stronger. Connect to your values and reject diet culture in business telling you you’re not good enough when you desire to coast. This is very unique to Business School as not a lot of business coaches talk about this stage.

In this episode, Jennifer shares what to expect during this stage as you enforce your boundaries, prioritize self-care, and understanding your personality. Coasting helps to make you an even better business owner.

We are so excited to announce an amazing new opportunity to work with Pursuing Private Practice! If you've been on the fence about joining Business School, now is an absolutely amazing time to join.

Business School is our membership program for business owners or business owners-to-be who want to set up, start, and grow their private practice.

You will start Business School knowing nothing about business and end Business School fully booked on your terms. And of course, we don't only go through those stages of business, set up, start and grow, we also give you permission to coast when needed because boundaries and self-care are so important.

Business School is going to be running LIVE this Spring! We are so excited about this incredible opportunity. We are setting up Business School events for 4 days in the months of March, April, and May for each stage of business and we will go through the curriculum together. This way you have the opportunity to ask any questions you want about your stage of business. Even if you can't attend 'live', all of these trainings will be recorded so you can listen on the go. You can also submit your own personal questions to make sure every single one of your questions is answered.

Each LIVE event will be worth 3 CEUs for dietitians. We are so excited to offer CEUs again here at Business School.

If you are interested in joining, now is a great time to join! Business School LIVE will only be held this Spring so get in now and don't miss this amazing opportunity.

For more details and to join: https://pursuingprivatepractice.com/businessschool/

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The GROW stage of business is the most variable for people. Grow your business until you’re fully booked, but on your terms: your ideal clients, your flexible schedule, your desired profit, and within your boundaries.

In this episode, Jennifer will be going over your 'graduation checklist' which includes making more money, streamlining your systems, your marketing results & transforming your brand.

We are so excited to announce an amazing new opportunity to work with Pursuing Private Practice! If you've been on the fence about joining Business School, now is an absolutely amazing time to join.

Business School is our membership program for business owners or business owners-to-be who want to set up, start, and grow their private practice.

You will start Business School knowing nothing about business and end Business School fully booked on your terms. And of course, we don't only go through those stages of business, set up, start and grow, we also give you permission to coast when needed because boundaries and self-care are so important.

Business School is going to be running LIVE this Spring! We are so excited about this incredible opportunity. We are setting up Business School events for 4 days in the months of March, April, and May for each stage of business and we will go through the curriculum together. This way you have the opportunity to ask any questions you want about your stage of business. Even if you can't attend 'live', all of these trainings will be recorded so you can listen on the go. You can also submit your own personal questions to make sure every single one of your questions is answered.

Each LIVE event will be worth 3 CEUs for dietitians. We are so excited to offer CEUs again here at Business School.

If you are interested in joining, now is a great time to join! Business School LIVE will only be held this Spring so get in now and don't miss this amazing opportunity.

For more details and to join: https://pursuingprivatepractice.com/businessschool/

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In the START stage of business, you'll get your first few clients with confidence. Start your sustainable side hustle and see your first few clients keep coming back. In this stage, you are experimenting to see what works & what feels good as a business owner.

In this episode, Jennifer will be going over your 'graduation checklist' which includes presenting your practice, building relationships, selling & delivering client results.

We are so excited to announce an amazing new opportunity to work with Pursuing Private Practice! If you've been on the fence about joining Business School, now is an absolutely amazing time to join.

Business School is our membership program for business owners or business owners-to-be who want to set up, start, and grow their private practice.

You will start Business School knowing nothing about business and end Business School fully booked on your terms. And of course, we don't only go through those stages of business, set up, start and grow, we also give you permission to coast when needed because boundaries and self-care are so important.

Business School is going to be running LIVE this Spring! We are so excited about this incredible opportunity. We are setting up Business School events for 4 days in the months of March, April, and May for each stage of business and we will go through the curriculum together. This way you have the opportunity to ask any questions you want about your stage of business. Even if you can't attend 'live', all of these trainings will be recorded so you can listen on the go. You can also submit your own personal questions to make sure every single one of your questions is answered.

Each LIVE event will be worth 3 CEUs for dietitians. We are so excited to offer CEUs again here at Business School.

If you are interested in joining, now is a great time to join! Business School LIVE will only be held this Spring so get in now and don't miss this amazing opportunity.

For more details and to join: https://pursuingprivatepractice.com/businessschool/

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In the SET UP Stage of Business, you’re ready to put a date on your calendar. Open your business within 30 days and set up a strong foundation to begin to accept clients.

In this episode, Jennifer will be going over your 'graduation checklist' which includes mindset shifts, legal decisions, identifying your ideal-ish client & creating your first offer.

We are so excited to announce an amazing new opportunity to work with Pursuing Private Practice! If you've been on the fence about joining Business School, now is an absolutely amazing time to join.

Business School is our membership program for business owners or business owners-to-be who want to set up, start, and grow their private practice.

You will start Business School knowing nothing about business and end Business School fully booked on your terms. And of course, we don't only go through those stages of business, set up, start and grow, we also give you permission to coast when needed because boundaries and self-care are so important.

Business School is going to be running LIVE this Spring! We are so excited about this incredible opportunity. We are setting up Business School events for 4 days in the months of March, April, and May for each stage of business and we will go through the curriculum together. This way you have the opportunity to ask any questions you want about your stage of business. Even if you can't attend 'live', all of these trainings will be recorded so you can listen on the go. You can also submit your own personal questions to make sure every single one of your questions is answered.

Each LIVE event will be worth 3 CEUs for dietitians. We are so excited to offer CEUs again here at Business School.

If you are interested in joining, now is a great time to join! Business School LIVE will only be held this Spring so get in now and don't miss this amazing opportunity.

For more details and to join: https://pursuingprivatepractice.com/businessschool/

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Join us for a very special podcast episode as we celebrated Registered Dietitian's Day on March 8th, 2023. Get ready to be inspired to start & grow your business, impact clients & make a difference in the work with our non-diet message!

Thank you to these amazing dietitians from Business School for joining us!

Chelsea Clarke: https://www.balancechaos.com/ / https://www.instagram.com/balancechaos/

McKenzie Ziegler: https://www.mckenziezieglernutrition.com/ / https://www.instagram.com/mckenziezieglernutrition/

Rachelle Mallik: https://rachellemallik.com/ / https://www.instagram.com/rachellemallik/

For more information: https://pursuingprivatepractice.com/

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Show notes: Join Jennifer & Safiyya, a dietitian turned social media & email marketing agency owner, as they discuss how systems are vital for communication and project management, how you can optimize your systems to scale your business & Safiyya's recommendations. Some topics include:

How systems can free up your time so you can stay in your zone of genius
The importance of systems when you have a team
Auditing your systems and learning from mistakes

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Join Jennifer & her business best friend & favorite systems dietitian, Lindsay Stenovec, as they discuss the importance of systems in their business and acknowledge that it really comes down to how your brain works. Some topics include:

When you know you need a system
How to choose a system that's right for you.
Permission to experiment with systems and cancel if it's not for you

For more information and show notes, visit: www.pursuingprivatepractice.com/157

Lindsay's Facebook Group: www.facebook.com/groups/techfordietitians/

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You asked, and we listened! Join Jennifer as she responds to your marketing questions, plus a few bonus questions about systems, boundaries, and CEO time. We enjoyed recording this episode live with those who joined us for our free training, 5 Moves to Make More Money without Burnout! Some topics include:

Marketing based on your personality
How defining your 'ideal-ish' client can help your marketing strategy
How CEO Time can help your marketing

For more information and show notes, visit: www.pursuingprivatepractice.com/155

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From RD to marketing/selling experts, join Morgan & Lauren as they remind you that marketing is so much more than just social media and that you don't have to do it all! Some topics include:

Honoring what works best for you & keeping it intuitive (just like with food)
How your personal brand or personality plays a role in marketing
How to set yourself apart from other clinicians in your space through your content, passion, and human connection

For more information and show notes, visit: www.pursuingprivatepractice.com/154

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Join Jennifer & Danielle as they dive into all things marketing; the different types of channels, 'normalizing' the ups & downs & common mistakes to avoid when marketing your private practice.

The importance of 'know, like, & trust'
Permission to experiment & 'fail' in your marketing strategy
Best strategies for marketing in your stage of business

For more information and show notes, visit: www.pursuingprivatepractice.com/153

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Join Jennifer as she answers all your business boundaries & self-care questions! We enjoyed recording this episode live with members of Business School, Group Supervision, and those who follow us! Some topics include:

Both logistics and mindset shifts to help create and enforce boundaries & self-care
Creating an ideal week that gives insight into what you need as a business owner (and human!)
Giving yourself permission to assess your boundaries & self-care knowing that they should change

For more information and show notes, visit: www.pursuingprivatepractice.com/152

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Join Danielle and Jessica as they discuss how to best take care of yourself both as a human and clinician this holiday season.

Increasing support over the holidays in a way that supports your boundaries.
Turning up the volume on joy, love, and connection.
The importance of self-reflection and self-awareness when it comes to self-care and boundaries.

For more information and show notes, visit: https://pursuingprivatepractice.com/151

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Join Jennifer & the PPP team as they dive into all things self-care and boundaries; beyond manicures & saying 'no'. Some topics include:

Self-care for both life & business
How boundaries are a type of self-care
Types of business boundaries you can create today

For more information and show notes, visit: https://pursuingprivatepractice.com/150

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You've got questions, we've got answers! We are thrilled to bring you this Q&A all about starting a business. Topics range from:

Mindset Shifts
Legal Considerations
Setting up your office
Insurance Pros & Cons

We also answer questions about our new offer, Business School Open House!

For more information, visit: https://www.pursuingprivatepractice.com/149

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Join Jennifer, Chelsea, Molly & Toni as they tell their own story about starting their business, normalizing the lows, celebrating the highs, and everything in between. Some topics include:

Leaning into the discomfort and the process.
Spreading the word about your business, even if it's not 'perfect'.
Being an entrepreneur, even if your business is a 'side gig'.

For more information and show notes, visit: https://pursuingprivatepractice.com/148

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The Pursuing Private Practice Team welcomes you to the first episode in our Starting a Business Series! Join Jennifer, Elyssa, Annie & Danielle as they discuss the peaks and valleys of starting your own business. Some topics include:

What gets in the way of starting a business
The pros & cons of having your own business
The steps you can take to get started today

For more information and show notes visit: https://pursuingprivatepractice.com/147

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We've been pivoting a lot lately over here, and it's time for one more pivot! Join Jennifer as she shares the new direction of the Pursuing Private Practice Podcast. Some topics include:

Leaning into your values
What to expect from this podcast
Getting you involved

For more information and show notes visit: https://pursuingprivatepractice.com/146

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Join Jennifer along with her business besties, Stefani and Lindsay, as they discuss the importance of forming relationships that help support you in both business and life. Some topics include:

The instant connection that brought the group together in a balanced and aligned way
A safe space to share the non-business stuff that affects business
Holding space to process & vent in times of pivoting business offers

For more information and show notes visit: https://pursuingprivatepractice.com/145

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We're back with Part 2! Join Jennifer as she talks about her own "CEO Day" and evaluates the company's strengths and weaknesses. Some topics include:

Giving yourself time, space, and boundaries as a business owner
Matching your client's needs in this current market
New offers from Pursuing Private Practice

For more information and show notes visit: https://pursuingprivatepractice.com/144

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Join Jennifer as she normalizes the lows in business and when she realized it was time for a pivot. Some topics include:

The importance of your values as a business owner
Jennifer's ah-ha moment about the company's pivot
Permission to make mistakes in business

For more information and show notes visit: https://pursuingprivatepractice.com/143

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Listen as Jennifer & Elyssa discuss the mistakes we've made as dietitians and the steps we can take to learn and grow from them. Some topics include:

The importance of sitting in the discomfort with our client and letting go of our ego
Not being afraid to set, enforce, reassess, and change your boundaries
The #1 skill in your business

For more information and show notes visit: https://pursuingprivatepractice.com/142

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Join Jennifer & Elyssa as they discuss why we should care about keeping our clients coming back to our practice and in our careers. Some topics include:

Being a great counselor and making money at the same time
The importance of staying present with our clients and remembering it's about them, not us
Seeing the meaningful work come to life

For more information and show notes visit: https://pursuingprivatepractice.com/141

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Join Jennifer as she gets vulnerable about what's going on at Pursuing Private Practice & let's process this together. Some topics include:

Normalizing "failure" in business
The importance of feedback in order to make changes to serve your ideal client
Embracing 'coasting' as a stage of business

Tell Us What You Want from Pursuing Private Practice: https://forms.gle/tYQ7kXdGuk9ggHpi9

For more information and show notes visit: www.pursuingprivatepractice.com/140

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Join Jennifer, Courtney & Daniel as they talk about how they started their business, and how they support the Pursuing Private Practice team in website design & podcasting. Some topics include:

The evolution of where they started & where they are now in their business.
The importance of hiring experts to help support the growth of your business.
How they can help save you time & brain space as a business owner.

For more information and show notes visit: www.pursuingprivatepractice.com/139

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Join Jennifer and the Pursuing Private Practice Team on this very special episode in the business support series! Get to know the PPP Team, our different roles, and how we work together to bring value to non-diet dietitians. Some topics include:

The ways we work really well together as a team
Some issues we encounter as a virtual company
The importance of bringing our individual & unique strengths to the team

For more information and show notes visit: www.pursuingprivatepractice.com/138

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Welcome to the bonus episode of the Pursuing Private Practice podcast! This podcast episode is the audio from our latest workshop "Essential Business Strategies to Increase Revenue and Decrease Burnout"

If you are interested in claiming your 1.5 free CEU credits from this workshop, please officially register (if you haven't already) at: https://pursuingprivatepractice.com/businessplan2022/

CEUs will be available at the end of August.

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Join Jennifer and Nicole Ialeggio as they discuss Nicole's career path from athletic trainer to social media guru and how she helped support Pursuing Private Practice's social media plan and strategy. Some topics include:

Having support as a business owner
The importance of social media analytics
The best way to structure a 'promo' post

For more information and show notes visit: www.pursuingprivatepractice.com/137

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Join Jennifer and Hany Kamel as they discuss the parallels between accounting/financial planning & our work as dietitians. Some topics include:

Common problems business owners face in regards to finances/taxes
The importance of having a relationship with & investing in a partner/mentor you can trust in regards to your finances/taxes
When you'll know it's time to no longer handle this part of the business on your own

For more information and show notes visit: www.pursuingprivatepractice.com/136

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Join Jennifer and Barbara Mason as they discuss Human Resources for small businesses. Barbara shares her story of starting her own business after working in corporate for many years. Some topics discussed include:

Common HR mistakes that small businesses make
How to hire your first team member
How to create company culture

For more information and show notes visit: www.pursuingprivatepractice.com/135

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We are so excited to be presenting a summer series on the Pursuing Private Practice podcast! The next 10 episodes or so will feature various guests that are part of the Pursuing Private Practice team. In this episode, you will hear from Jennifer directly about growing this part of her business.

2020 was the year of burnout and how she realized the company needed more team members and behind-the-scenes support
How she figured out "what comes first" and how to reassess roles and responsibilities
How she had to "coast" accidentally while she worked on building the foundation to scale
How the company has had a few setbacks this year but now has a plan to move forward

In this podcast series, you will hear from so many guests that are a part of the Pursuing Private Practice team! From accounting to Human Resources to our own team members and various contractors that we work with, we are so excited to highlight our amazing team and all that we do to support dietitians in building their business.

For full show notes, visit https://pursuingprivatepractice.com/134

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Join Jennifer McGurk and Stephanie Long as they talk about starting a nutrition business. This episode features all of the important to-do's when getting started with a business: mindset work, setting goals, important legal tasks to get done, and the idea of niching down.

Some of the topics discussed include:

Stephanie and Jennifer's stories of starting their businesses
How mindset work never ends
How "failure" leads to "the next right step"

For full show notes, visit https://pursuingprivatepractice.com/133

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This podcast is the introduction lesson of our course, Beginner Basics! Beginner Basics is THE course to help you start your private practice with ease. Beginner Basics includes lessons on starting a business, templates and swipe files that you can use as your own, marketing ideas to help you get your first client, and (most importantly) the inspiration and confidence that you can be a business owner.

And, if you join today, you get access to the 3 LIVE events we’ve planned to help ensure your practice is up and running by the end of June. The events are:

Beginner Basics Orientation Thursday, June 9th at 12:00pm eastern. You’ll learn what to expect and how to work through the course so you know step-by-step what to do to start your business. We've never done this before and are so excited about it!
EMR Showcase Wednesday, June 15th (it will be an all-day event). We have invited many different EMRs to come to our program to present on their EMRs. This will allow you to see the ins and outs of many different EMR companies and choose the one that is right for you.
Business Coaching on Wednesday, June 29th at 1:00pm eastern. This is when you can get your questions answered by me!

Today is the day you can join Beginner Basics and start building your private practice.

There’s no time like right now.

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Welcome to the bonus episode of the Pursuing Private Practice podcast! This podcast episode is the audio from our latest workshop, "Five Steps to Start Your Private Practice This Week!" If you are interested in claiming your 1.5 free CEU credits from this workshop, please officially register (if you haven't already) at: https://pursuingprivatepractice.com/startyourprivatepractice/

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If you're starting a private practice, Pursuing Private Practice is here for you! Beginner Basics is the course that takes you from knowing nothing about business to booking your first client! Beginner Basics will transform you into a strong business owner. This course will show you how to:

Overcome all the negative emotions that are holding you back from starting your business
Develop a vision for your business that aligns with your values and reach your goals
Set up your business with ease and get your first client booked!

Pursuing Private Practice: Beginner Basics is for you if... 1. You have a strong desire to help clients in private practice. 2. You want to get paid what you’re actually worth. 3. You want clarity about setting up a business. 4. You need confidence that you're making the right decisions. 5. You want step-by-step guidance on what to do to set your business up. 6. You know your business will make a difference in this world and you want to be part of a movement that helps clients feel fabulous about food

Here's What You Get:

5 jam-packed video lessons where you’ll get step-by-step guidance to set up your private practice
A business plan you can personalize to make sure you have everything lined up before you open for clients
Swipe files for office policy forms and superbills (these are the forms I use in my practice that you can personalize and use in your private practice)
Specific marketing ideas to introduce your new business and get clients making appointments

Our swipe files include these forms I use for my business so you don’t have to recreate the wheel:

Nutrition intake assessment form
Office policies and credit card authorization form
Authorization to release information form
Good Faith Estimate template
and more!

Check out Beginner Basics and join before June 9th to get bonus content and access to a special EMR Showcase that will be happening June 15th!

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Join Jennifer McGurk and Kate Regan as they talk about starting and building a business. This episode features Kate's story of how she built her business and tips for how to handle fast business growth in a short period of time. Some of the topics discussed include:

Kate's powerful story of recovering from a disordered relationship with food
How showing up on social media helped her increase referrals and clients
What's next for Kate and how she plans to grow her business in the future

For full show notes, visit https://pursuingprivatepractice.com/130

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Join Jennifer as she discusses 5 mistakes she made when she first started her private practice in 2011. Learn the valuable lessons in making these mistakes and tips to start your own private practice!

If you are interested in starting a private practice, come hang out with Jennifer and the Pursuing Private Practice team on Wednesday, May 25th at 1:00pm eastern. Sign up for a FREE virtual workshop, worth 1.5 CEU's, about the first 5 steps you can take to start a private practice. We can't wait to see you there! https://pursuingprivatepractice.com/startyourprivatepractice

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Social media can be overwhelming! Join us as Meghan Goodman, the Marketing Director here at Pursuing Private Practice, and Jennifer McGurk discuss social media strategy for your business. This episode is a recording from one of our business curriculum lessons taken from Dietitian Business School, our program to support dietitians starting, growing, or scaling a private practice. Some of the topics discussed include:

The purpose of social media in business
The different social media platforms and how we can use them a little differently for business
Tips for best practices on social media
The different recommendations for each stage of business

For full show notes, visit https://pursuingprivatepractice.com/128

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Christine Byrne joins the Pursuing Private Practice podcast to discuss how she went back to school to become a dietitian after many years as a journalist. We talk about how she combines media work and private practice in her business.

Some of the topics discussed include:

How both of her offers, private practice and media work, influence one another
How growing a business has been different than what Christine expected
What's working well and what's not working well in Christine's business today

For full shownotes, visit https://pursuingprivatepractice.com/127

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In this episode, I’m joined by Laura Jean, the owner of Dietitian Values. We talk about how values show up in business decisions and how knowing your values can help you create the boundaries needed to build a business. Join us to have an authentic conversation about how values influence our business.

Some of the topics discussed include:

Laura Jean's definition of values and how values can be aspirational
How values play a role in our business decisions
How values show up in our actions and how sometimes we have a values disconnect
Different exercises that you can use to align yourself with your values

For full shownotes, visit https://pursuingprivatepractice.com/126

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We are so excited to present this podcast collaboration featuring many different business coaches that work with dietitians and healthcare professionals. In this podcast, we talk about topics ranging from how we all got started, the mindset shifts we have had, how we continue to learn and grow, and how we see this space evolving. Join us as we share the secrets of building a business.

For information about all of the business coaches featured on this podcast, check out the shownotes at https://pursuingprivatepractice.com/125

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In this episode, I’m joined by Samantha Barash of Tap Into Nutrition. We talk about how Sam started her business, the vulnerable mindset shifts she had to make growing her business, and the lessons she learned about her identity as a business owner.

Some of the topics discussed include:

How Sam found the Intuitive Eating, Non-Diet approach
How Sam started her business and how it quickly grew
The mindset shifts business owners have to make throughout owning a business
Different identity lessons learned along the way

For more information, visit https://pursuingprivatepractice.com/124

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In this episode, I’m joined by Elyssa Toomey, Nutrition Director at Eat With Knowledge and Pursuing Private Practice. Today we’re talking about our roles as non-diet, anti-diet dietitians. We are so passionate about our mission and vision for the world.

Some of the topics discussed include:

What it means to be an anti-diet dietitian
Privilege and how it shows up in our work, both consciously and unconsciously
Why anti-diet work is more important now than ever
What it’s like to practice anti-diet work

For more information, visit https://www.pursuingprivatepractice.com/123

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This podcast episode is a short message for you about what's coming up with Pursuing Private Practice!

We have had a crazzyyyyyy few months. It honestly feels like we have all been working a lot over here as we are redeveloping our curriculum to reflect the different stages of business. This is honestly my zone of genius and I have LOVED every minute of it, as I truly feel this is what I am called to do!!!

But I did not practice what I preach and take inventory of my own energy that was needed to complete this major overhaul of a work project. For the past few months I have noticed some of my burnout tendencies coming on full force.

With that in mind, I can’t tell you all of my ideas yet, but please know that I will announce those things when we have final plans. I do have three things to tell you today that are official!

For more information, visit https://www.pursuingprivatepractice.com/122

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We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes!

In this episode, we’re discussing boundaries. All three of our guests found themselves in different places in their businesses in 2021 where they had to really look at their priorities and decide what is and is not important to them, and how they can pivot and let go in order to honor their own business and personal boundaries.

For more information, visit https://www.pursuingprivatepractice.com/121

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Our work as anti-diet RDs makes such a difference in the world. But sometimes, it can feel lonely when there’s so much diet culture that we’re constantly fighting against. This podcast episode is a little bit different. In this episode I address a lot of the traditional storytelling around becoming a dietitian in the first place. I talk about why I wanted to become a dietitian in the first place, my internship, my first job, and building my private practice. I also talk about my own eating disorder recovery in this episode, which feels vulnerable. But I know it will be valuable. I have learned so many things in recovery that apply to how I manage my businesses today, and I want to reflect on that and share that with you today.

Some of the topics discussed include:

My own eating disorder journey & recovery
My internship at Johns Hopkins and how that contributed to my eating disorder
Starting therapy & how the skills I learned translated to being able to starting a private practice

For more information, visit https://www.pursuingprivatepractice.com/120

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We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes!

In this episode, we’re talking all about motherhood in business. All three of these guests are in different places in their motherhood journeys. Courtney is returning from maternity leave, Erica has been on maternity leave for 5 months now, and Taylor is pregnant and planning for maternity leave in the spring.

Motherhood definitely impacts business in great ways and in ways that can feel stressful. It’s so important to prepare for the transition as much as you can, while still knowing that every pregnancy and parenting journey is unique.

For more information, visit https://www.pursuingprivatepractice.com/119

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I LOVED recording this episode with Jessica Serdikoff Romola. I’m so excited to get it out into the world for all of you. Jess and I talked very openly and honestly about how supervision is so important for dietitians, for our career and for all the imposter feelings that we have. Jess termed the phrase “imposter feelings” — I love it – instead of “imposter syndrome” and we talk about why in the podcast episode.I think you’ll really enjoy hearing Jess and I discuss what goes into supervision and break down how it can absolutely transform your business as a dietitian.

Some of the topics discussed include:

What is supervision and “imposter feelings”
Challenges dietitians face and how supervision can help by providing support, advocacy and growth
How to handle emotional reactions and overidentification with clients
Shifting into group supervision from 1:1 coaching

For more information, visit https://www.pursuingprivatepractice.com/118

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We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes!

In this episode, we celebrate business growth. All of our guests are in very different places in their businesses, working on everything from a major rebrand to expanding offerings and hiring to setting new boundaries. Please enjoy this episode!

For more information, visit https://www.pursuingprivatepractice.com/117

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We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes! This episode is the second one in the 2022 series.

In this episode, we discuss hiring for your business. Our three guests are all in different places in their businesses, but they all share something in common: they have all hired within the last year. Their businesses and stories are so different. There is not one “right” way to hire support in your business, and this episode sheds light on that.

For more information, visit https://www.pursuingprivatepractice.com/116

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I loved this episode with Victoria Myers. We talk about her 1:1 nutrition counseling private practice and how she grew and transitioned from seeing all clients to hiring other dietitians and running online programs. We talked about all of the ups and downs and challenges in between. I’m so excited for you to see behind the scenes of a successful business that runs multiple online offers and programs.

Some of the topics discussed include:

Being in business for the long haul
Evolving your business to support a team after being a solopreneur
Transitioning from solely 1:1 to also offering online courses and group coaching
The truth behind passive income

For more information, visit https://www.pursuingprivatepractice.com/115

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Are you feeling burnt out and resentful of your private practice?

In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

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We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes! This episode is the second one in the 2022 series.

In this episode, we discuss pivoting in business. As a business owner, I’ve had to make many pivots myself over the years. Running a business is really one big experiment around figuring out what works for you and your ideal clients. All of our guests today have made major pivots in their business within the last year. We talk about the good and the hard. I hope this episode inspires you!

For more information, visit https://www.pursuingprivatepractice.com/114

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Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

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We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes! This episode is the first one in the 2022 series.

In this episode, we talk about gaining new experiences to build your business. Each of our guests, Dawn Lundin, Stephanie Dorfman, and Courtney Vickery, had different experiences throughout the course of 2021 that they used to build their businesses in new ways.

I’m so excited for you to hear these three stories!

For more information, visit https://www.pursuingprivatepractice.com/113

Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

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Happy new year! This podcast episode is my personal business report for 2021, and it has a lot to do with what’s going on in my life right now. I’m so excited to share!

In the next few months, we will be airing a series of interviews with previous guests updating us on their past year. I wanted to kick off this series with my own personal update.

I share all of this with the goal in mind to be an inspiration and to share openly and transparently both the wins and the struggles of this past year.

Some of the topics discussed include:

2021 was both the best and worst year of my life with many high highs and low lows
The long term effect of 2020
Growing the Pursuing Private Practice team
Creating a CEO job description for myself and sticking to it
How we are revamping Dietitian Business School

For more information, visit https://www.pursuingprivatepractice.com/112

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Mark your calendar for Thursday, January 13th at 12:00pm ET. The Pursuing Private Practice team is ready to absolutely change your business in this 90 minute free training! Not only will this training deliver immense value to you, but it’s also worth 1.5 CEUs if you attend live! We will be talking about business strategy, depending on what stage of business you are in. You will create a business plan for yourself based on this stage of business. Sign up to join us for FREE 1.5 CEUs at www.pursuingprivatepractice.com/businessplan2022

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Here at Pursuing Private Practice, we are celebrating the holiday season! We know the holidays can bring up so many emotions, and we are wishing each of you all the self care and peace during this holiday season.

I wanted to take a second to talk about coasting in your business during the holidays. December is a time to coast as much as possible (at least that’s my own belief!). The reason for that is because there are so many other things going on in our lives that need extra attention: gift buying and giving, socializing, different routines, shifting childcare, etc. We cannot do all the things, and December is the perfect time to give yourself a break when it comes to your business growth.

Some of the topics discussed include:

What is coasting?
Ideas for cutting back on your workload
How business impacts other areas of life
The negative feelings around coasting
How to know when it’s time to stop coasting

For more information, visit https://www.pursuingprivatepractice.com/111

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Are you feeling burnt out and resentful of your private practice? In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

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This episode with Carly Marenna is so inspiring!

Carly is making big moves in her business and challenging herself to do things differently. We talk a lot about how scary it is to start a business, and Carly shares some insight around this topic that I believe will help many of you.

If you are looking for a dose of inspiration (along with a little bit of tough love that you can do challenging things!) this is the episode for you!

Some of the topics discussed include:

Starting a private practice from scratch with no connections in the field or in your area
Feeling fear and anxiety in business
The energetics of success

For more information, visit https://www.pursuingprivatepractice.com/110

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Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

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This conversation has been a long time coming! I’ve been a huge plan of Amy Plano’s for a long time. It is such an honor to have her on the podcast.

Amy is so passionate about helping dietitians figure out how insurance works within their private practices. We talk a lot about the challenges of accepting insurance in your private practice. We often hear about the positives of accepting insurance, but I wanted to have a very honest conversation with Amy about the challenges too, and she delivers! Amy gives so much great advice in this episode.

Some of the topics discussed include:

Creating systems to streamline the insurance process
Setting boundaries in your business
Money mindset
Reimbursement rates

For more information, visit https://www.pursuingprivatepractice.com/109

Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

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I love to give anti-diet gifts around the holiday season! What started out as a “fun idea” in 2017 has turned into an annual project for me and my team. Check out our 2021 Anti-Diet Gift Guide here!

Happy Holidays! We are so honored to support dietitians in building an anti-diet business this holiday season and into 2022.

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Brittany Modell and I had such an authentic, honest, and vulnerable conversation in this episode, which can be a very rare thing in the business world.

Brittany just launched a new offer, and she didn’t get the results she was hoping for. She wanted to come on the podcast and break down what happened because she felt like she learned so many valuable lessons that our audience could really benefit from.

Some of the topics discussed include:

Diet culture in business coaching
Experimenting in your business and seeing what sticks
Building a business through lessons learned
Lessons learned from launching

For more information, visit https://www.pursuingprivatepractice.com/107

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Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

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If you are a dietitian interested in sports nutrition, this episode is for you!

Jill Merkel has such an amazing story about how she combines her passion with a need in the marketplace. She actually has many different ideal clients who are all interested in sports nutrition for different reasons. She has 1:1 private practice time, an intuitive eating group, and she works with an NFL team. We talk about the many different things that she does as a dietitian and how they all combine to create a unique and fulfilling business model.

Some of the topics discussed include:

Creating a unique private practice business model
Doing challenging things and the ripple effect of overcoming these challenges
The effects of COVID-19 on Jill’s business and personal life

For more information, visit https://www.pursuingprivatepractice.com/106

Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

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I loved recording this episode with Rebecca Lee. We talk about the complexities of building a business, especially during the COVID-19 pandemic. We talk about privilege and how that has impacted both of us in our abilities to build a business, and we talk about how that privilege shows up in our work.

Rebecca and I also have an important conversation about some of the black and white thinking that is so prevalent in the online business world, including a conversation around building a business without relying on social media.

There are a lot of great tips in this episode, especially if you are newer to the private practice world.

Some of the topics discussed include:

Building a business during the COVID-19 pandemic
Financial privilege and double-income households
Aligning expectations with the reality of building a private practice
Using social media in a way that reflects our values

For more information, visit https://www.pursuingprivatepractice.com/105

SHOW SPONSOR

Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

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Welcome Natalie Harris to the Pursuing Private Practice podcast!

In this episode, she shares so many vulnerable moments in her career with us. So much of what she talks about is very relatable.

Natalie talks about imposter syndrome and feeling undervalued by other health care professionals. She also talks about feelings of resentment she has had around the salaries of many dietitians.

We have an honest discussion about how to take these difficult situations into our own hands and turn them around to feel empowered and valuable.

Some of the topics discussed include:

Finding your passion in business
Owning a business when you don’t feel “entrepreneurial”
When dietetics isn’t profitable

For more information, visit https://www.pursuingprivatepractice.com/104

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

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I absolutely loved talking to Suzanne Smith for this episode!

We talk about so many different topics, but the one that I want to point out is the discussion we have about the black and white thinking that so many business owners adopt when they are building their business.

Suzanne was very open and honest about her own eating disorder recovery, and I love how she talked about transferring that black and white thinking about food to her business. I can completely relate with what she says.

Some of the topics discussed include:

Intuitive eating and sports nutrition
Black and white thinking and comparison in business
Having a healthy relationship with your business

For more information, visit https://www.pursuingprivatepractice.com/103

Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

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Carlie Saint-Laurent Beaucejour joins me for this episode. We hit record without a real plan in place and just decided to see where the conversation went!

We talk about Carlie’s start as a business owner, how she started practicing an intuitive eating approach, her pregnancy, and what authentic social media marketing means to her.

Carlie does a really great job of balancing being a solopreneur who does everything in her business herself with her expectations. She gives so many amazing tips in this episode!

Some of the topics discussed include:

How previous dietitian experiences with weight loss actually help us in our anti-diet work
Carlie’s plans for maternity leave
How Carlie approaches social media as a business owner
Carlie’s best tips for using social media to grow your business

For more information, visit https://www.pursuingprivatepractice.com/102

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Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

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I want to thank Whitney Trotter for coming on to the Pursuing Private Practice Podcast for this episode and challenging me to think in a new way. Whitney has a gift for putting into words some of the more difficult thoughts and conversations that many of us are having around privileges and criticisms.

Some of the topics discussed include:

How to work with clients as they are going through trauma
How to take care of ourselves when we are working closely with a client who is experiencing trauma
The privilege of being a business owner
The balance of giving and receiving as a business owner
Whitney’s insight into growing a business in a local community

For more information, visit https://www.pursuingprivatepractice.com/101

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Fiona Young joins me on this episode to talk about how we can merge MNT recommendations with an intuitive eating, non-diet, weight-inclusive approach.

We talk about how our own eating disorder recovery journeys have led us to want and crave healthier options for food. Nutrition is a big deal to both of us, but it’s only one aspect of someone’s overall health. Health outcomes are largely based on our environment, not our individual personal choices, but we do recognize that the influence that our choices do have can be important.

Some of the topics discussed include:

Making intuitive eating fit with treatment of chronic conditions
Transitioning from leaving full-time work to do part-time work + private practice and then to private practice only
Transitioning from a scarcity mindset to one of confidence
Appreciating eating nutrient-dense foods while also supporting others who shouldn’t be focused on the “health” of foods

For more information, visit https://www.pursuingprivatepractice.com/100

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So your client wants to lose weight.

As anti-diet dietitians, we aren’t immune to our clients wanting this. In fact, almost all (if not all!) of us have had to work through this with a client in the past. So what’s the right thing to do? How should we approach this?

This episode is a recording from a live workshop we held with the Dietitian Business School clients, and it was so valuable that we wanted to share the discussion with all of you.

Some of the topics discussed include:

Why our clients want to lose weight
Recognizing different lived experiences
Our role as clinicians in a weight-inclusive approach
How social justice issues play a role in our clients’ journeys

For more information, visit https://www.pursuingprivatepractice.com/99

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This podcast episode is a little bit different from normal, but I’m so excited to be recording this for all of you!

We are talking about the Stages of Business. This topic is actually based on a workshop I did for the dietitians in Dietitian Business School. This workshop was so well received that I was inspired to add it to our podcast content to share with those of you that are building a private practice but aren’t a member of Dietitian Business School yet.

One of the things I get asked most often from our community is: How do I know if I’m a good fit for Dietitian Business School? As we have built DBS, we have attracted business owners at many different levels in their businesses. We have worked to adjust our curriculum to serve all of these different Stages of Business: Starting, Growing, Scaling, and Coasting.

Some of the topics discussed include:

How we define the 4 different stages of business
Why it’s important to know which stage of business you are in
What to focus on in each stage of business
The pros and cons of each stage of business
The importance of supervision in your growth as a dietitian

For more information, visit https://www.pursuingprivatepractice.com/98

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Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

www.dietitianbusinessschool.com

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Rachael McBride joins us on the podcast for this episode, and we have such an awesome conversation.

We talk about getting started in business, some of the myths that Rachael was told when she started her own private practice, strategies that have really worked for Rachael as she has continued to grow her business over the years, and what it honestly takes to build a private practice.

Rachael also shares the story of how she got into Intuitive Eating. This episode is a must-listen!

Some of the topics discussed include:

What worked (and didn’t!) when Rachael was growing her private practice
The power of niching down
Owning your strengths and building a business to support them

For more information, visit https://www.pursuingprivatepractice.com/96

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Heather Rudalavage has such a unique perspective as a business to share with us.

In this interview, Heather talks a lot about being a mom and how parenthood has shaped her business. She also talks about her experience working through imposter syndrome as a business owner and shares some of the “Ah-ha” moments she has had over the years that have really helped her own her entrepreneurial business journey.

Some of the topics discussed include:

How owning a private practice can complement parenthood
Owning your role as a business owner
Different seasons of a business
Struggling with imposter syndrome

For more information, visit https://www.pursuingprivatepractice.com/95

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This podcast episode is so inspirational to me.

I have followed along as Diversify Dietetics has grown in the past few years, and it is so amazing to see this organization solve problems every single day that no other organization was able to do before them.

Deanna and I talk about the formation of Diversify Dietetics (shoutout to co-founder Tamara Melton!) and the hugely positive impact that has been made because of this organization. This is where true change happens.

We also talk about the grassroots foundation of Diversify Dietetics. These women have poured everything they have into this organization because they believe in the mission so strongly, and that is so inspiring to me as a business owner.

I believe in Diversify Dietetics. We need more cultural, racial, and ethnic representation in the field of dietetics.

Some of the topics discussed include:

The power of grassroots organizing
How Diversify Dietetics started
Offering a dietetic internship
Creating and fostering a diverse community

For more information, visit https://www.pursuingprivatepractice.com/94

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I interviewed my Virtual Assistant, Annie Davis, for this fun episode.

Annie is very much an organized creative, which can be a rare find! She is very creative and artistic and has a love for art, but she is also super organized, which is something I don’t feel like I have anymore within my businesses. Annie helps keep things running so smoothly over here.

We also give you a glimpse into some of the tasks that a Virtual Assistant can do for your business. So please use this episode as inspiration for coming up with your own list of tasks that you could outsource to a Virtual Assistant, if that’s the next right move for you!

Some of the topics discussed include:

Hiring a Virtual Assistant
The tasks that Annie takes on at Pursuing Private Practice and Eat With Knowledge
The systems we use to keep everything organized and smooth
Finding the right fit for your business

For more information, visit https://www.pursuingprivatepractice.com/93

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As non-diet dietitians, we are already immersing ourselves into more inclusive spaces, especially when it comes to body positivity and Health at Every Size. We really try to honor our clients exactly where they are at in their relationships with food, movement, and their bodies.

However, I do think that we sometimes forget to take into account the cultural aspect of these relationships.

Dalina Soto saw this problem. She wanted to make the intuitive eating movement accessible to the latina community. She has built her business by talking about how important culture really is when we are talking about food choices in the weight-inclusive space.

Some of the topics discussed include:

How culture intersects with our food choices
Identifying a problem and solving it in your business
Creating an offer that is specific to your audience

For more information, visit https://www.pursuingprivatepractice.com/92

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Erica and I had such an awesome conversation, and I’m so excited for you to listen in on it.

We talk about how Erica built her brand, nurtures her audience, and created a passive income stream. We also talk through her upcoming maternity leave and how she’s handling the business changes that come along with that.

Erica is doing such an amazing job of being so well known in this community for the amazing work that she does. I hope this episode gives you inspiration into what you want to be known for in your own business.

Some of the topics discussed include:

Building an unconventional business
Being open and honest and vulnerable in your marketing
Creating passive income streams
Blogging and Search Engine Optimization
Outsourcing in your business

For more information, visit https://www.pursuingprivatepractice.com/91

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I have always really admired Carrie’s work, and I love reading her published articles in the media. Her message spreads far and wide, and she really contributes to spreading the non-diet message in this world.

In this episode, we talk about the relationship between her private practice and her media work and how these two influence each other. She combines both to create a unique business model that serves her so well!

Some of the topics discussed include:

Starting a private practice
Investing in yourself
The relationship between client work and media work
Staying grounded in our work

For more information, visit https://www.pursuingprivatepractice.com/90

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I am so inspired by this interview with Leah Tsui! She has been able to accomplish so much after just seven months of opening up her business.

Leah and I discuss what it’s like to own a business with an Achiever mindset (we are both Enneagram 3’s!). We talk about how it feels to be constantly battling with thoughts of doing more and getting things done.

We also walk through Leah’s journey of opening up her business and growing and she shares about the support she has needed to get to where she’s at in her business today.

Some of the topics discussed include:

Finding boundaries with work and life
Diversifying business offers outside of 1-1 counseling
Spreading the intuitive eating + HAES message
Comparisonitus

For more information, visit www.pursuingprivatepractice.com/89

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Dawn Lundin and I have such a great conversation in this podcast interview. We talk about starting a private practice and the kind of support we needed at that time, and we talk about how the need for the support continues past the beginning days of being a business owner.

Dawn shares the details with us about all of the different people who have helped her in her own business since she started. This interview really highlights the fact that most of us truly do need support in our businesses in both the areas that we don’t know very much about and the areas of business that we just don’t like or aren’t good at!

I hope you are inspired by this interview!

Some of the topics discussed include:

The inspiration behind Dawn’s private practice
Rock bottom moments in business
Hiring business support
The power of relationships in business growth

For more information, visit https://www.pursuingprivatepractice.com/88

What if you had a proven roadmap to show you EXACTLY what to do to get more clients (and retain your current clients!) without spending HOURS networking every day? Sign up for my FREE training here and it’s all yours! www.pursuingprivatepractice.com/businessplan

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We’re switching things up today with a reverse interview! My operations director interviewed me shortly before my third son was born, all about how we planned and prepared for my maternity leave at Pursuing Private Practice.

We wanted to get a little bit more vulnerable and give everyone a peak behind the scenes at maternity leave as a business owner.

Some of the topics discussed include:

Preparing for maternity leave during pregnancy
Why Jennifer decided to take time off for maternity leave
The guilt and worry that comes along with stepping away from your business
How to not let the momentum in your business die when you’re away
Setting boundaries around work and social media
How much time is “enough time”
Delegation

For more information, visit https://www.pursuingprivatepractice.com/87

Are you feeling burnt out and resentful of your private practice? In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

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Charline Adriaens joins us from Belgium for this episode! I loved having this conversation with her because intuitive eating has spread across the world in the past two decades.

We discuss how culture affects Intuitive Eating, how Charline reaches her ideal clients specifically, and how she has grown her business from Belgium.

This was such a fascinating conversation. Enjoy!

Some of the topics discussed include:

Why Charline became certified as an Intuitive Eating counselor
Podcasting and marketing a private practice
How to think about competition in private practice

For more information, visit https://www.pursuingprivatepractice.com/86

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

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I really love this episode with Kathryn. Not only do we talk about business and her private practice, but we also talk about her going through maternity leave.

We talk about what she did to prep for maternity leave beforehand, how her maternity leave went, and what she came back to at her private practice. We had a very candid conversation about motherhood in general, really reflecting on what’s truly important to us as parents and how to incorporate business, life, and family when there’s a new baby.

Some of the topics discussed include:

Transitioning from weight-centric to a HAES approach
Preparing for maternity leave
How Kathryn’s maternity leave went
Transitioning back into work after maternity leave
Balancing motherhood and owning a business

For more information, visit https://www.pursuingprivatepractice.com/85

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

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I absolutely loved recording this episode with Elyssa Toomey. Elyssa is the Nutrition director here at Pursuing Private Practice. She also works within my private practice, Eat With Knowledge, as both a clinician and a supervisor.

We know how important supervision is, so we wanted to record an episode together to talk about the benefits of supervision, not only individual supervision, but group and peer supervision as well.

I truly feel that supervision is key to growing as a professional and as a human being.

Some of the topics discussed include:

Why supervision is helpful for your business
What you can expect to gain from supervision
How supervision helps with your client retention

For more information, visit https://www.pursuingprivatepractice.com/84

Are you feeling burnt out and resentful of your private practice?

In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

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You are going to love this episode. We recorded this episode one day before Courtney’s one year business anniversary! We celebrate that accomplishment, and we also talk about the problems that Courtney has faced and the lessons she has learned over the course of the past year.

She has struggled with shiny object syndrome (my hand is also raised here!) and we talk about how that has shown up in her business and why shiny object syndrome is so common amongst private practice dietitians. We also talk about the importance of consistency on business growth and development.

Happy One Year Business Anniversary to you, Courtney!

Some of the topics discussed include:

The importance of Self Care as a business owner
Learning to not take business personally
Shiny object syndrome and it’s detrimental effects on your business

For more information, visit https://www.pursuingprivatepractice.com/83

Are you feeling burnt out and resentful of your private practice?

In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

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I’m so excited to bring Paula onto the podcast for this episode (her very first podcast interview ever!)

Paula explains how she has grown her private practice over the past year and where she’s at now. This is a really insightful episode about how much your business really can grow in one year, but also an honest reflection of the hard decisions that have to be made for that growth and because of that growth.

I know you will get so much value from this episode!

Some of the topics discussed include:

It’s never too late to start a business
Utilizing your local community, even with a virtual practice
Letting go of responsibilities in order to grow your private practice
Everything is an experiment

For more information, visit https://www.pursuingprivatepractice.com/82

Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we’ll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one. Come hang out with dietitians that will inspire you. www.dietitianbusinessschool.com

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In this episode, Taylor Wolfram, MS, RDN, LDN, takes us through the launch of her new online course, The Anti-Diet Vegan Nutrition Course. Not only will you get to hear a behind-the-scenes take on the actual course launch, but you will also get to hear her honest story of experiencing burnout, things she wishes she had done differently, and her plans for launching again in the future.

I love talking about online courses on this podcast, because the marketing plan for a course is pretty different from the marketing plan for a private practice. Thank you so much for this peek behind the scenes, Taylor!

Some of the topics discussed include:

Taylor’s motivation for creating her online course
The work that goes in behind the scenes before a course launch
The technology behind an online course
What Taylor would do differently during her next launch

For more information, visit https://www.pursuingprivatepractice.com/81

Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we’ll show you how!

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I love this episode so much. Amanda Mittman joins us to talk about gaining the confidence to start a private practice, figuring out what the next steps are, and also knowing when you have to coast in your business.

Amanda is a perfect example of this. She is so crazy busy right now with so much on her plate. She’s not able to actually grow her private practice any more in this present moment, although she has goals and dreams for growing her business in the future. If you have ever felt this way, you will really relate to this episode. Amanda is a perfect example of someone who is taking the time to think about what’s best for her business as an act of self care.

Some of the topics discussed include:

Making a career change
Setting boundaries and creating a marketing strategy that supports them
You don’t have to be “all or nothing” in your private practice
Saying “No” and dealing with the feelings of letting others down

For more information, visit https://www.pursuingprivatepractice.com/80

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

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In this week’s episode Amanda Bullat, owner of Alpine Nutrition, shares with us how she helps women break free from diet culture using the principles of intuitive eating and Health at Every Size. We talk about how Alpine Nutrition has evolved since its inception and how Amanda’s had to give both herself and her business plans grace during the pandemic.

Amanda’s approach to healing is so unique and inspiring. It was a breath of fresh air to explore that with her because, personally, I think that nature can be very, very healing. You’ll hear how passionate Amanda is about her mission as a anti-diet dietician and how she's using her personal love for nature professionally in order to help active middle-aged women learn how to SAVOR food & their body.

Some of the topics discussed include:

The evolution of Amanda’s brand, ideal client, and marketing in her private practice
The importance of nature in Amanda’s approach to healing
Amanda’s professional goals as she continues to expand in her expertise.

For more information, visit https://www.pursuingprivatepractice.com/79

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

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I love Toni’s story, and she shares so openly about it in this podcast episode.

Her passion to help single mothers by choice is so apparent in her voice and in the content that she puts out into the world. This passion stems from her own fertility journey and she believes wholeheartedly in her mission.

She explains exactly what her mission is and how she helps single mothers in this episode.

Some of the topics discussed include:

Diet culture, infertility, and motherhood
Building a business around our passions
Single mothers by choice

For more information, visit https://www.pursuingprivatepractice.com/78

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I absolutely loved this raw and honest conversation with Amie Guice.

We talk about what it means to be “full,” or booked out, as a private practice dietitian. This means different things to all of us depending on our life situation and goals, and we discuss those different factors in this episode. Only you can decide when you’re booked out.

We also talk about what to do next when you do reach that place. This is actually a pretty common occurrence in private practice — once you’ve been in practice for a while, you will often reach the point where you don’t have enough time to take on all of the clients who need support! Amie and I talk through what we both did when we reached that point, and I hope this conversation will give you some ideas of what you could do next.

Some of the topics discussed include:

Amie’s private practice journey, from “side hustle” to having a full client load
How to know when you’re calendar is full
Working “in” your business vs. working “on” your business
Utilizing a “parking lot” as your business grows

For more information, visit https://www.pursuingprivatepractice.com/77

I have a brand new (FREE) video series out where I’m sharing the top 3 boundaries that are important for business growth and to thrive as a business owner, based on a lot of trial and error and years of experience as a dietitian. Sign up at www.pursuingprivatepractice.com/selfcare

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Tamara Melton is the founder of not just one, but TWO businesses, and we dive into what that’s like in this episode of the podcast.

In one year, so much has changed for Tamara in terms of her businesses and her entrepreneurial journey. She has a lot going on, and she’s very transparent about how 2020 affected her. She also shares how both of her businesses came to be.

2020 was a big year for Tamara, but I know that she has big things ahead too! She is making such a positive difference with her clients and other dietitians, and I’m so excited to see what’s in store for her in the near future.

Some of the topics discussed include:

Having a business vs. Having a brand
Transitioning a business to be in alignment with your dreams and goals
Serving black women
Using storytelling as a dietitian to engage and connect with your audience
The dangers of just “parroting what you’re told”

For more information, visit https://www.pursuingprivatepractice.com/76

Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians that will inspire you. www.dietitianbusinessschool.com

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I’ve wanted to have Alyssa on the podcast for a while now, and this interview with her does not disappoint!

I’ve watched her put so much effort into growing her business in the past year, and I’m so excited to have her on to share exactly how she grew her group private practice.

We talk a lot about doing hard things, whether that means doing something new that you’ve never done before or challenging yourself in a certain business decision. Alyssa has so much great advice to share!

Some of the topics discussed include:

Alyssa’s journey from employee to business owner
The hard side of owning a business
Building a sustainable business model
Outsourcing and hiring contractors and employees

For more information, visit https://www.pursuingprivatepractice.com/75

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I have a brand new (FREE) video series out where I’m sharing the top 3 boundaries that are important for business growth and to thrive as a business owner, based on a lot of trial and error and years of experience as a dietitian. Sign up at www.pursuingprivatepractice.com/selfcare

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Alissa Rumsey joins us in this episode to do a deep dive into the experience of publishing her book, Unapologetic Eating.

We talk about so many different pieces of the book writing journey, including the business aspect of her book and what it is doing for her business, and also about being inclusive and her own journey to developing her passion for the social justice aspect of Health at Every Size.

This episode is for any non-diet HAES dietitian who is interested in learning more about what writing and publishing a book can do for your business.

Some of the topics discussed include:

Behind the scenes of Alissa’s writing process
Marketing plans for her new book
How Alissa plans to grow in her business after publishing her book

For more information, visit https://www.pursuingprivatepractice.com/74

In celebration of Eating Disorder Awareness week, I’m hosting a Binge Eating Disorder Workshop on Wednesday, February 24th at 12:00 EST with Elyssa Toomey and Alexis Conason. This workshop is for any dietitian who has enrolled in Help Your Clients Feel Fabulous About Food, Version 2.0.

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We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode in the last in this series! I interviewed 4 dietitians who set ambitious goals for themselves, even in the midst of the pandemic, and found the courage to get uncomfortable and try new things that will ultimately get them closer to their goals.

For more information, visit https://www.pursuingprivatepractice.com/73

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We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

There’s no right or wrong way to process the year that was 2020. This episode focuses on the biggest lessons that four dietitians learned throughout the year, and how these lessons are informing their businesses in 2021.

For more information, visit https://www.pursuingprivatepractice.com/72

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

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We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode focuses on four dietitians who walked through different types of mental, emotional, and physical struggles in 2020. Our hope with this episode is to normalize how much we’ve all struggled this year and reassure you that if you had an incredibly hard year, you aren’t alone.

For more information, visit https://www.pursuingprivatepractice.com/71

Looking to grow your business?

When they first start out, most dietitians have no idea how to actually market themselves and their business. They just throw things out to the world, without any official strategy in place.

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

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We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

In this episode, we’re talking with 4 dietitians who learned to embrace the uncertainty of the past year. We discuss the importance of taking the time to reflect back on our trials, creating a responsive business model, and taking care of ourselves.

For more information, visit https://www.pursuingprivatepractice.com/70

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We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode focuses on three dietitians who have experienced a growth in their businesses in 2020. If we aren’t intentional about pausing to celebrate our growth and wins, we might just pass it by. Listen in to hear these dietitians recognize the lessons they learned in 2020 and acknowledge the growth they’ve experienced.

For more information, visit https://www.pursuingprivatepractice.com/69

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We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode focuses on four dietitians who have pivoted in their online businesses since they were initially a guest on the podcast. Listen in to hear all about when, why, and how they pivoted their businesses and how this pivot has changed the trajectory of their careers.

For more information, visit https://www.pursuingprivatepractice.com/68

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A lot can change in a year!

I'm kicking off Season 3 of the podcast by reflecting on 2020 and sharing what I'm changing up and focusing on in 2021.

I'm also giving you a sneak peek into what's to come on the Pursuing Private Practice Podcast in the next couple of months and I can't wait for you to hear!

What if you had a proven roadmap to show you EXACTLY what to do to get more clients (and retain your current clients!) without spending HOURS networking every day? Sign up for my FREE training here and it's all yours! www.pursuingprivatepractice.com/businessplan

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This is the final episode of 2020!!

This goes without saying, but 2020 was a year unlike any other. There have been many negatives, but also many positive opportunities for change and growth. In this episode, I’m sharing many of the lessons I’ve learned this year. I would encourage you to find some time to reflect on your own year, too, before heading into a brand new year.

Thank you so much for listening to the Pursuing Private Practice podcast, I’m honored to have you here!

Some of the topics discussed include:

The disruption of self care practices
The importance of saying “No” when you don’t have the bandwidth to say “Yes”
Finding balance between rest and social commitments
Trusting your gut and giving yourself permission to pivot

For more information, visit https://www.pursuingprivatepractice.com/66

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Christine Dyan Thomson joins me on this episode of the podcast to get real about money mindset!

The conversation is so needed. As dietitians, our field is made up of mostly women, and that can sometimes make the conversation around this topic feel extra charged. I feel like I’ve been talking about this topic with so many of you lately though, and the more we can address our fears and desires around money without shame, the better our collective mindsets will be. When women earn money, a large percentage of it is invested back into our children, our families, and our communities, and that is such a good thing!

When we believe in our mission and we invest money into our mission, we have more power to make an impact and change the world.

Some of the topics discussed include:

The power of community in the success of your business
Taking personal responsibility for what you want in your career
Shifting your wealth identity through mindset work

For more information, visit https://www.pursuingprivatepractice.com/65

Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

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This episode is so inspirational for any of you that are wanting to start a business.

Sammy walks us through the fear she felt at opening her own private practice and what she had to do to overcome these feelings. There are going to be ups and downs when you start your business, and Sammy talks through her process of expecting and preparing for this.

A unique part of Sammy’s journey is that she opened her private practice immediately following the completion of her dietetic internship. Sammy is a dietitian who is leading the way for others.

I hope this episode inspires you as much as it inspired me!

Some of the topics discussed include:

Going against the grain and following your heart
Your business is your own. You can always change your mind.
The vulnerability we may experience when starting a business
Giving yourself grace as you navigate all of the decision making that comes with owning your own business

For more information, visit https://www.pursuingprivatepractice.com/64

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

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Courtney Vickery joins us for this episode of the Pursuing Private Practice Podcast to have a real and honest conversation about how she got into the field of eating disorders.

Courtney talks about her own eating disorder recovery and relates this to her ability to do challenging things in her business now.

Courtney is new to private practice (although you wouldn’t know this by looking at her content!). We talk about her business journey and how to embrace the mindset of taking it all one step at a time and figuring things out as you go.

It’s scary to put yourself out there as a business owner, and this episode honors that. Enjoy!

Some of the topics discussed include:

Courtney’s journey through recovery to private practice
Being open to changes and pivots when you’re starting a business
Creating and selling an online course

For more information, visit https://www.pursuingprivatepractice.com/63

Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

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This conversation is SO NEEDED in the field of dietetics!

Jessica Oswald joins me today to talk about being a multi-passionate business owner and wanting to serve two separate ideal clients. This means she will need to implement two separate marketing strategies and set up two separate sales funnels in her business.

We talk rebelling against the “rules” of dietetics and making our own path. I encourage you to listen to this episode with an open mind.

Some of the topics discussed include:

Going against the grain and following your heart in business
Serving two different ideal clients
Setting up your sales funnels to work for you and your clients
Niching down

For more information, visit https://www.pursuingprivatepractice.com/62

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

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Stephanie took a leap of faith and started her business this year. We have such a great conversation during this interview about her feelings around starting her own business, how she’s balancing working full time and running a business, and everything she has learned along the way.

We talk a lot about having the courage to try new things and just being open to seeing what works. I hope this inspires you to take the first step toward whatever it is that you’ve been wanting to start, too!

Some of the topics discussed include:

Balancing private practice and a full time job
The importance of finding your people and being supported
Repurposing content to lighten the workload

For more information, visit https://www.pursuingprivatepractice.com/61

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

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This is such an awesome interview! Courtney Bellino joins me on this episode of the podcast to talk about where she’s at in her business: fully booked!!

Courtney opened her private practice just six months ago, but she’s ready to scale! We talk through the process of growing a private practice through hiring a dietitian and/or virtual assistant. We talk about the both the logistical ins and outs of hiring somebody and the emotional side to hiring.

If you are in a similar position as Courtney (or hope to be soon!) you will really enjoy this episode!

Courtney’s journey to fully booked
Hiring someone who complements your strengths and weaknesses
Deciding on the right role to hire for
How to know when you’re ready to hire

For more information, visit https://www.pursuingprivatepractice.com/60

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Kelly Neilson joins us on this episode of Pursuing Private Practice to talk about all things virtual private practice and online business. She started her own virtual private practice years ago before the COVID pandemic, but she shares a lot of valuable advice for those of you that are new to the virtual practice world.

Kelly tells the story of how her family’s move across the country ultimately inspired her to start her virtual private practice.

A virtual business model has given Kelly the freedom and flexibility she wanted when she became a mother. She has very strong boundaries around her work that many of us can relate to and learn from - she isn’t willing to sacrifice time with her kids for work. She shares some great tips for balancing both.

Some of the topics discussed include:

The benefits of a virtual business
Adjusting your expectations as your circumstances change
Balancing motherhood and owning a business
Advice for starting a virtual business as a parent

For more information, visit https://www.pursuingprivatepractice.com/59

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I was nervous to record this episode of the podcast for you, and I’m never nervous to record podcasts.

I want to talk about money.

Specifically why I charge the prices I charge in my business.

I wouldn’t say I’ve been avoiding talking about this topic, but I haven’t purposefully come out and stated my feelings about money in business yet. Lately it feels like I’ve been having this conversation more and more with the dietitians in Dietitian Business School, so that is prompting me to come on here and say: If you are a dietitian who wants to dive into the topic of money and how to charge for your work, you are welcome to join Dietitian Business School and have that conversation with us.

So let’s talk about it. I want to talk about this in a positive light and take away some of the shame that some of us feel around money and what to charge in our businesses. And as always, I want to hear your thoughts on this!

Some of the topics discussed include:

Financial privilege
Investing and where to put your money
Shame around money
Making money as an act of self care

For more information, visit https://www.pursuingprivatepractice.com/58

SHOW SPONSOR

I created Pursuing Private Practice: Dietitian Business School to support dietitians in building a business that makes a lasting impact on their clients’ lives.

Dietitian Business School is the Go-To Resource for like-minded dietitians who want to build a private practice and expand their business. We’ve combined the best of business coaching + supervision + self-care + accountability + community all in one. Learn more here!

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Many of you have told me that you are interested in starting an online business, or at least adding a virtual component to your practice. But many of you are just unsure of how to get started doing that.

A less intimidating way to start to think of online business is just an extension of your current practice! There are so many different ways that you can dip your toes in: you could start a group program or create digital downloads or put together an online course, for example.

Lauren joined me on this episode to share her own journey starting and growing her own online business, The Food Fight Fam. She was able to turn her passions into a thriving business that is solving a problem that she cares about: connecting HAES dietetic students. We talk about the initial development of The Food Fight Fam, how it has grown, and where it’s going in the future.

If you are an online business owner or are considering starting one, this episode is for you!

Some of the topics discussed include:

What is The Food Fight Fam and how did it get started?
How self-care makes you a better provider
Listening to your gut as you build your business
Connection and community

For more information, visit https://www.pursuingprivatepractice.com/57

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When we start our business, it is so common to think: No one is going to buy my stuff.

It can feel so hard to talk about our doubts because social media is saturated with competing businesses posting about their successes and flashing their large numbers.

Kourtney Johnson joined me for a very honest conversation today about the reality of starting a business and not finding immediate success. This episode is more of a business coaching session than a regular podcast interview, and I’m so happy about how it turned out!

Some of the topics discussed include:

Identifying the best offer for your business
The importance of social proof
Onboarding new clients
Marketing efforts and how to get more eyes on your offer

For more information, visit https://www.pursuingprivatepractice.com/56

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

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Today’s topic is so important, especially if you are newer to business.

Jenna and I are discussing niching down in your business! We talk about the pros and cons of niching down and why it can be so hard to actually do.

Jenna shares her own business plans and talks about approaching her business as an experiment to figure out what really resonates with her. I love this perspective and think it is powerful advice for business owners at any stage in their business.

Some of the topics discussed include:

Making the bridge between your passions and your business
Using non-judgemental curiosity to identify your niche
Scarcity vs. abundance
Creating a marketing plan that aligns with your values

For more information, visit https://www.pursuingprivatepractice.com/55

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This episode of the Pursuing Private Practice is very different from any episode I’ve done before! I really enjoyed having this type of conversation and hope you find a lot of value in it too.

Taylor Moser is the Operations Director here at Pursuing Private Practice! We talk about how we found each other, how our working relationship has evolved since Taylor started working with me, and how we manage all of the moving pieces of a growing online business.

When it really comes down to it, hiring someone is a process. You don’t just decide to hire someone and see everything click into place on day 1. You will have to train someone in how your business works, make sure that your personalities mesh well together, and maintain open lines of communication. Hiring someone can initially feel like a lot of work initially, but it is so worth it in the long run.

I hope you enjoy this behind the scenes look at Pursuing Private Practice!

Some of the topics discussed include:

How Taylor and I started working together
What Taylor’s role looked like in the beginning and how it has grown and evolved over time
The project management software we use to keep everything organized and on track
Our best advice for business owners who are thinking about hiring

For more information, visit https://www.pursuingprivatepractice.com/54

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I’ve really been wanting to focus more on interviewing brand new dietitians, and it was so great to get Katy’s perspective! She is currently in her dietetic internship and is in the beginning stages of starting her own business.

Katy’s dietetic internship has been very unique given the healthcare situation in the midst of the COVID pandemic. At one point she was not even allowed to enter the hospital where she is completing her internship! We talk about what she has learned from this and how she was able to still make her internship a positive experience.

We also discuss getting everything organized and setting up the foundation of starting a business. Katy is going places! I’m so excited to see what she does when she becomes an RD.

I know that many of you are in a similar place to Katy in your business journey, and I think you will really enjoy and learn a lot from this episode!

Some of the topics discussed include:

The difference between education and experience
How to prepare for starting your own private practice while you are still in school
Giving yourself permission to transition and pivot
Katy’s experience with bringing awareness to Intuitive Eating and HAES in school and in her internship

For more information, visit https://www.pursuingprivatepractice.com/53

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Let’s talk about rest.

Taking time off is something that a lot of entrepreneurs struggle with. And this seems like something that we are ashamed of! It seems like we should just love resting and taking time for ourselves.

I know that sometimes our mission can feel so BIG and we want to achieve our goals so quickly that we end up hustling all. the. time. But that’s not actually conducive to our success.

So let’s talk about it!

Some of the topics discussed include:

What is true rest and why do we need it?
Rest as the foundation of self-care
How your business will benefit from taking time off
Pursuing Private Practice’s plan to take a break
Tips for creating a practice of rest in your life and business

For more information, visit https://www.pursuingprivatepractice.com/52

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I’m so excited to invite you to Pursuing Private Practice’s new membership: Dietitian Business School! I created this membership with the goal of making it the go-to resource for building your private practice.

I am passionate about Health At Every Size and Intuitive Eating, and I think the world needs our message as dietitians now more than ever. Dietitian Business School is an amazing place where you can work on building your business and get support from a community of like-minded dietitians.

I would LOVE for you to join us!

Some of the topics discussed include:

The three pillars of building a successful business as a dietitian entrepreneur
The structure of Dietitian Business School, including: lessons, group calls and trainings, co-working sessions, group supervision, self-care calls, private Facebook group, group emails, AND a calendar to keep this all organized!
The membership model explained

For more information, visit https://www.pursuingprivatepractice.com/51

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Jen Haefele is a member of the Pursuing Private Practice program, and I absolutely love the energy she brings to the group. This interview is a true reflection of her positive energy. She talks about her goals and dreams, and she talks about the future of her career.

I love to talk with dietitians who are in her position - she is just beginning her journey into private practice. I tend to interview dietitians who are further along in their journeys, but I really want to start featuring more dietitians who are in the beginning stages of their businesses. It is so exciting to hear what they are doing now to build their businesses AND what their goals and dreams are for the future.

Jen has some really unique and fun ideas in her “parking lot” of ideas for the future, and I cannot wait to see what she does with her business in the coming months!

Some of the topics discussed include:

Jen’s numerous college degrees and what ultimately drove her to her work within Intuitive Eating.
The most critical marketing steps to take when launching your private practice
The challenge of dividing time between working for someone else and starting your own private practice
Incorporating physical exercise with dietetic counseling

For more information, visit https://www.pursuingprivatepractice.com/50

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I had the privilege of interviewing Evelyn Tribole for this episode of the podcast. This ended up being a pretty vulnerable interview for Evelyn. She was very open and honest about her journey and the evolution of Intuitive Eating.

One of the biggest takeaways that I hope you get from this episode is that it is okay to learn and grow and evolve and change! Even if you are an established business owner, there is still so much learning that we can do before we then take action, one of the most important steps when we learn new information.

Some of the topics discussed include:

“When you know better, do better”
The evolution of Intuitive Eating and writing the 4th edition
Prioritizing family and self care
Showing up with compassion and humility
What’s next for Intuitive Eating?
Diversify Dietetics Mentor Program

For more information, visit https://www.pursuingprivatepractice.com/49

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Clara is someone who is making such a big difference in the world through her positive message of body liberation. She is unapologetically herself as she stands up for what she believes in. I’m honored to talk with her today about her work as a dietitian and activist, and how her mission is helping to truly make this world a better place.

This episode is unique in that we made a mistake in the first recording of the episode, and rather than editing it out we decided to leave it in and model how we are still continuing to grow and evolve ourselves. Activism work is messy, and we aren’t always going to get it right. You will hear the episode wrap up like it is done, and then we will come back on one more time to identify our mistake and have a short conversation around it.

Some of the topics discussed include:

How cultural and personal beliefs affect our health perspective
The need for “unlearning” what has been assumed to be true, and learning what real health and nutrition can look like for people from various backgrounds
Recognizing the difference between good intention and actual impact on others
How making mistakes is an opportunity to learn and grow

For more information, visit https://www.pursuingprivatepractice.com/48

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I’m so thrilled to bring this episode to you today, for a couple of reasons.

Bri and I talk about how she works with her clients to improve their body image. This is an area of client work where many clinicians feel inadequate, and it’s so helpful to hear Bri’s take on this.

We also talk about Bri’s unique business journey. Her journey is so interesting because it’s almost like she accidentally grew her business, which is a really great thing! She is so passionate about her mission and the work that she does. She works with clients and clinicians, and she shares the whole story of how her business came together and how she took the very scary steps of making herself visible to create group programs and offerings for professionals.

Some of the topics discussed include:

Bri’s personal journey to embracing Health At Every Size and the meaning of “healthy”
The evolution of Bri’s business from her start as an eating disorder coach, to turning her passion into practice as a body image coach
Unlearning the belief that weight is directly tied to wellness

For more information, visit https://www.pursuingprivatepractice.com/47

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I’m flying solo today to talk about a topic that is near and dear to my heart and something that I’ve been thinking about so much lately: transitions.

This conversation feels vulnerable to share, but it’s my hope that by sharing my own thoughts and feelings during this time, it will give you permission to accept these feelings as they come up for you too.

I think transitions are necessary in business. But it can feel scary to talk about because as business owners, we are “supposed to” have all of the answers and know what’s best for our business. It can feel like we’re supposed to be ON all of the time and not necessarily allowed to make transitions.

But our situation is always changing, and our business needs to fit into our life - not the other way around. No business is going to be “successful” if the business doesn’t fit into the business owner’s life.

Some of the topics discussed include:

Moving out of our private practice building after 9 years
The necessity of transitions
Different kinds of transitions in business and life

For more information, visit https://www.pursuingprivatepractice.com/46

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Did you know you don’t have to have clinical experience before opening up a private practice?!

In today’s episode of the Pursuing Private Practice Podcast, Alex Raymond and I have a really honest conversation about clinical experience. Clinical experience is completely different from the experience of owning and running a private practice.

So many internship preceptors preach to their interns that clinical experience is a requirement for becoming a successful dietitian, and this just isn’t true if you want to run a private practice.

Some of the topics discussed include:

Alex’s story of deciding not to get clinical experience
Starting out in private practice
Growing as a counselor
Running a private practice as a partnership

For more information, visit https://www.pursuingprivatepractice.com/45

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In this episode, Robyn Goldberg and I are deep diving into the process of writing and publishing a book, and we focus specifically on the business aspect of this amazing endeavor.

Robyn recently released a book, The Eating Disorder Trap: A Guide for Clinicians and Loved Ones. The book is awesome, and while I’m so excited for everyone to hear more about the book itself, we also talk about the process of writing a book as a business opportunity.

The book is just the tip of the iceberg for Robyn. She has so many incredible ideas about marketing a book and getting the message out, and she shares about what she wants her life to look like in the future.

I hope this episode will inspire you to start thinking big, too! What if you put your heart and soul into a project like this? What would that look like? What could it do for your business? How could it support your mission?

Some of the topics discussed include:

Making the decision to write a book
The book writing process
Self-publishing vs. working with a publisher
Marketing her book during the pandemic

For more information, visit https://www.pursuingprivatepractice.com/44

The Eating Disorder Trap: A Guide for Clinicians and Loved Ones

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This is Elyse’s second appearance on the Pursuing Private Podcast, and I could not be more excited to welcome her back! We are celebrating the release of the 4th edition of Intuitive Eating.

We talk about so many different aspects of Intuitive Eating in this episode. If you haven’t listened to her first episode on the podcast, The Evolution of Intuitive Eating, I encourage you to do that! That episode discusses how Intuitive Eating has evolved and gives reason to why the 4th edition of the book was so necessary.

I hope you enjoy the episode and grab your own copy of the book! It’s an invaluable resource for all dietitians and I know many of our clients are eager to soak up this information too!

Some of the topics discussed include:

How dietitians can use Intuitive Eating in their practice
Why Intuitive Eating is a perfect fit for private practice
How Intuitive Eating is evolving into more courses and programs and products that other dietitians are creating
A sneak peek into the marketing efforts of releasing the 4th edition!

For more information, visit https://www.pursuingprivatepractice.com/43

Intuitive Eating: A Revolutionary Anti-Diet Approach

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Today’s guest, Kirsten Ackerman, is a member of the Pursuing Private Practice for Intuitive Eating program and has built her own thriving private practice. She is the author of the incredible book, The Intuitive Eating Plan: A Body Positive Approach to Rebuilding Your Relationship With Food.

Kirsten is a self-proclaimed multi-passionate entrepreneur. She has so many things going on in her professional life, and this podcast episode gives us a glimpse of that. On top of running her own private practice and authoring a book, she also works at a treatment center three days per week.

It was really awesome to see how Kirsten balances having all of her different business adventures and still has a life outside of business too, which is always so important!

Some of the topics discussed include:

The evolution of Kirsten business from working in a bariatric surgery clinic to an Anti-Diet Registered Dietitian
The benefits of being multi-passionate
Kirsten’s process of writing and publishing a book

For more information, visit https://www.pursuingprivatepractice.com/42

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This week on the Pursuing Private Practice Podcast, I’ve decided to re-air an episode that was originally out in March with Tamara Melton titled Diversity in Dietetics.

This issue is so important to our field. With everything going on around the United States with the Black Lives Matter movement, I really do think that we have to start talking about diversity more as providers to support the dieticians that are black in our field. We should be thinking about how we can lift them up and move forward as a profession.

As a white provider, I was silent last week. I wanted to listen and really think about how I could help our profession best move forward. One of the statistics that came across my Instagram feed was that only 2.3% of dietitians are black. I knew the statistic was low, but I honestly did not know just how low it really is. 2.3% is not okay, it’s disgraceful.

It is so important for dietitians to realize that we can have an impact in increasing the diversity in our field. I know that I want to support Diversify Dietetics in this mission, so I am so excited to re-air this episode with Tamara. She gives us so many different things to think about in this episode to help us better support dietitians of color.

Some of the topics discussed include:

How Diversify Dietetics is passionate about empowering students and professionals of color to help them become the leaders of the next generation in dietetics.
Why micro-aggression and unconscious bias can create a barrier to learning and creativity for students of color in all-white learning environments.

For more information, visit https://www.pursuingprivatepractice.com/41

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This week’s episode topic was requested by a listener! I always assume that if someone takes the time to email me about a topic, many more of you are wondering the same thing, so I am so excited to bring you today’s episode about pivoting in your business.

Business owners usually pivot (change direction) for one of two reasons: they either want to better serve their customers and clients, or they want to better serve themselves!

Maybe you are newly passionate about something and want to add an offer, but are worried you might confuse your audience. Or maybe you aren’t excited about your current offer any more and want to move away from it, but you don’t want to disappoint anyone. You are allowed to change your mind! People change as they gain experience, and that’s a good thing! You should never feel “stuck” in your own business.

Some of the topics discussed include:

Common changes people make to their business
Why someone would pivot their business
How to make the process of pivoting your own business as smooth as possible

For more information, visit https://www.pursuingprivatepractice.com/40

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Melainie Rogers is someone that I have looked up to for a very long time. I was lucky enough to get to know her while I was living in New York City, even though I wasn’t necessarily practicing in the eating disorder field like I am now.

I’ve always known about her and her treatment center and I’m just in awe of what she’s built. It’s such an honor for me to have her on the podcast.

She talks about her unique journey of going from solo dietitian in private practice to a group private practice, to actually building a treatment center that truly supports her mission to support eating disorder recovery and her clients in the best way possible. She’s also growing her virtual practice and offers a variety of online courses that are especially helpful during this COVID-19 crisis.

Melanie has such an incredible mission for her company, I’m excited to see what’s next for her!

Some of the topics discussed include:

Melainie’s incredible journey to CEO of BALANCE Eating Disorder Treatment Center™
Giving ourselves permission to pivot and evolve in our businesses when we feel called to
Shifting into a CEO mindset
Learning to delegate to a team

For more information, visit https://www.pursuingprivatepractice.com/39

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My guest today is Nicole Mareno, and this was her first ever podcast interview! And she does such a fantastic job. She explains her story, talks about everything she went through in her own recovery, discusses how she uses her special skills as a registered nurse to work in the field of eating disorder recovery, and how she integrates her work as a Certified Intuitive Eating Counselor to make a big impact with her clients.

I was really inspired by this episode. Nicole is such a special person. I’m so excited for everyone to get to know her and get inspired by how she brings a unique twist to Intuitive Eating as a registered nurse. So many of us can also bring something a little bit different to Intuitive Eating using our own personalities, our own training, and our own credentials to better serve our ideal client.

Some of the topics discussed include:

Nicole’s unique journey to Intuitive Eating
Changes Nicole has made to her business since the start of COVID-19
COVID-19 Eating Support

For more information, visit https://www.pursuingprivatepractice.com/38

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I’m so excited to finally bring you an episode with Stefani Reinold. She is one of my best business friends. We have had many different versions of this conversation privately, and we kept saying, “We should record this!” because we knew that it could be helpful to others as we are all processing our own version of the new normal with the COVID-19 pandemic.

Stefani brings so much to this conversation -- she has her MD, a background in psychiatry, and is now a therapeutic provider. Many dietitians don't have therapeutic training unless they’re in the eating disorder field and are receiving their own supervision and training. This conversation will be very helpful to so many people as we continue to process our own thoughts, feelings, and emotions around the COVID-19 crisis and try to determine how to best move forward while also taking care of ourselves (that’s number one!), our families, our business and clients, and all of the new responsibilities that many of us now have.

Some of the topics discussed include:

Processing our experiences (and an explanation of what “processing” actually means!)
Handling outside pressure and feeling guilty for taking a break
Setting boundaries that honor our values
The importance of supervision for clinicians

For more information, visit https://www.pursuingprivatepractice.com/37

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This episode is about a topic that is near and dear to my heart: marketing yourself as an anti-diet intuitive eating dietitian. I really hope this message impacts you and helps you move forward in your business!

Sometimes it seems like everyone out there is an anti-diet intuitive eating dietitian with a virtual practice, right?! So many of us have moved our practice to a virtual model, and we’re all teaching the same type of content and offering the same type of services to our clients.

This is why it is so important as a dietitian that you infuse your personality and put your own spin on your messaging and your offers. There are going to be people who truly resonate with YOU, and those are your ideal clients. There are also going to be people who do not resonate with you, and that’s great too! They aren’t your ideal client. Trust me, there are more than enough clients to go around!

When you have a message and a mission that is out there to the world that really attracts your ideal person, it is so much better for the health and longevity of your business! Now is the perfect time to work on this. What can you do right now to attract the people that are perfect for you?

Some of the topics discussed include:

You are your own business, and you see things through your own eyes
Specializing within a sub-niche (a niche within a niche!)
Pivoting to be helpful now
The power of community in marketing

For more information, visit https://www.pursuingprivatepractice.com/36

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I felt so inspired after this interview with Alexis Demuth. Alexis’s story involves being laid off from her job and deciding to start her own business just a week before Coronavirus began to shut the country down! If you are in a similar situation, I hope that this interview gives you hope and inspiration and maybe even the courage to finally get into business if it’s something that you’ve always wanted to do!

Those of us who already have an established business of our own are struggling right now too. COVID-19 has thrown so much of our “normal” out the window, and it can feel like we are starting from square one some days. I know we will get through this and the lessons we learn will make as better clinicians. I want to encourage you in that truth today, too.

Some of the topics discussed include:

Starting a business during the Coronavirus crisis
Moving through the grief process and the nuances of feelings
What Alexis’ business journey has looked like this past month
The importance of continuing your business education
Imposter syndrome

For more information, visit https://www.pursuingprivatepractice.com/35

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The timing of this episode is so perfect with what is going on in the world right now. The Coronavirus has forced many of us to take our practice online. We’re settling into a new normal, and many of us are beginning to think about how to serve our clients in a virtual way that creates an experience in online education.

Stephanie and I recorded this episode way back in January. I had planned to do a series about online education in April, and obviously scrapped those plans after the pandemic. But I still wanted to release this episode at a time when it could truly be as helpful as I originally had planned on, and today feels like that time!

That being said, I do want to put a disclaimer on this episode: if Stephanie and I had had any notion of what our situation would look like with Coronavirus today, we would have said many things differently. I would have been a lot more sensitive to people’s trauma and grief and unique situations.

However, I do think that the message of the episode would have been very similar. The world was moving toward an online model to begin with before Coronavirus. Now it is the only model we have at this present time. How can we adapt to this model with our clients so that we are able to serve them as best as we possibly can?

Stephanie is a leader in the online education space, and she shares so much of that wisdom and expertise with us today!

Some of the topics discussed include:

Why you should have an online program/offer
What you need to have in place before setting up an online program
Authentic, non sleazy, online marketing!
Current trends in online education
Delegation

For more information, visit https://www.pursuingprivatepractice.com/34

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Fiona is the first guest that I interviewed post-Coronavirus outbreak. This episode is the perfect way to open up the really difficult conversations that we are going to be having moving forward as the crisis continues and both our clients and ourselves attempt to navigate the uncertainty. The work that we do with our clients is completely different than it was prior to this crisis.

This is an unprecedented time in our world, and we need to continue to have these conversations. None of us have the answers. All we can really do is bond together, build community, go forward in our businesses, and try to do the very best that we can.

This conversation with Fiona helped me tremendously, it felt like a supervision session. Our clients need us now more than ever. We need each other now more than ever. I hope that this episode brings you some peace and some permission to feel all the feelings, and I hope that this episode brings you some joy!

Some of the topics discussed include:

What can we do when it feels like the world is crashing down around us?
Can we actually still run our businesses right now? + the advice I wish I could have given myself two weeks ago!
Best practices for running a virtual practice
The importance of having our own self-care practices in place

For more information, visit https://www.pursuingprivatepractice.com/33

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I’m taking some time today to talk about how I’m feeling, how my business is doing, and what I’m doing differently to best serve my clients. I hope this serves as an inspiration to you to think outside the box yourself right now: What can you do to serve your people? What do you need right now to take care of yourself? What do you need to do to be the best possible version of yourself right now without feeling rooted in “shoulds”?

Some of the topics discussed include:

The impact of the Coronavirus on the intuitive eating world and the importance of continuing to show up for the people that need to hear your message the most
Giving yourself and your clients permission to feel whatever needs to be felt right now
Figuring out a “new normal” for the time being
Cultivating resiliency and being grateful for the lessons we’ve learned through navigating other hard times in life
How to move forward in your business and support your people
The power of community and connection. Who can you connect with today that will feed your soul?

For more information, visit https://www.pursuingprivatepractice.com/32

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The topic of self-care is more important than ever, and Jennifer welcomes Anna Sweeney to better understand and define what it means, on this inspiring episode of the Pursuing Private Practice Podcast.

Anna shares her journey of discovering Intuitive Eating while working as an eating disorder dietitian, and how she regrets the way she had been previously working with clients, motivating her to learn more and expand her understanding of Health At Every Size®. She tells how she started out in private practice part-time while still working at a clinic, and with her chronic health condition becoming more challenging, her transition to open a solo practice, Whole Life Nutrition, to better accommodate her circumstances.

Together, they shine a light on self-care and how Anna now balances her changing self-care needs with the challenges of clinical work and running a business. She explains how her condition forces her to be more thoughtful of boundaries and limitations, and work in alignment with her values and needs. They also discuss how demonstrating self-care for ourselves as a provider is a good role-model for clients.

“It’s really important for us as well to acknowledge and make space for our own stuff. I don’t think it makes us less effective at our jobs; quite contrary, we learn more about ourselves and are able to provide more quality care because of our life experiences.” – Anna Sweeney

Some of the topics discussed include:

How her vulnerability with a disability levels the field and deepens her connection with clients, by being a human first, practitioner second.
Her definition of self-care with her changing needs, and how she has to continually re-define what that looks like.
Her reflection on the success of her Instagram account, and how she shares her writing skills to talk about things that really matter.

“Self-care makes it possible for us to do this work, particularly from a running a business perspective. Making sure we are tending to ourselves in all the ways makes it possible to show up in the best of ways professionally.” – Anna Sweeney

For more information, visit https://www.pursuingprivatepractice.com/31

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This Pursuing Private Practice podcast episode was recorded before the traumatic events of the COVID-19 pandemic arrived in the United States.

Jennifer McGurk recently did an encouraging support group call and training for the Pursuing Private Practice group on Thriving in Uncertainty. Right now is an incredibly difficult time for our world with the COVID-19 virus and ripple effect of trauma felt around the world.

The recent Pursuing Private Practice call was recorded to be shared with everyone: Sign up at www.pursuingprivatepractice.com/thrive

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Sumner Brooks, founder of EDRDPro sits down with Jennifer on this inspiring episode of the Pursuing Private Podcast. You’ll hear Sumner’s journey of embracing Intuitive Eating, how a business idea kept her up all night, and how EDRDPro is uplifting the dietetics industry with training for eating disorder around the world.

Together they begin with Sumner sharing her own journey of disordered eating throughout her youth and school, including as a dietetic intern. She shares the pivotal and life-changing moment of seeing Evelyn Tribole speak at a CE event, which ultimately led her to find her own path of Intuitive Eating.

Specializing as sports dietitian early in her career, she tells how her personal recovery journey influenced her professional work, and her desire to stay in private practice in order to specialize in eating disorders.

With sudden life changes including a new baby, a divorce, and a move to Portland, OR requiring the closure of her practice in her familiar community, Sumner reflects on starting fresh in a new location with no connections or referrals, making it necessary to take on jobs in the corporate world for several stressful years.

You’ll love hearing how the conception of EDRDpro was born from an idea that kept her up all night; an idea for a solution to affordable and accessible training in the eating disorders community.

“I really think that all dietitians need to have training on eating disorders, simply because of the prevalence of eating disorders.” - Sumner Brooks

With the creative spark ignited to bring ED training online for better accessibility, Jennifer was the first person Sumner called with her new idea and business plan. Launched as a yearly symposium, you’ll hear how EDRDPro has evolved since its inception, with two symposiums in 2020 that are focused on core themes, such as a deeper dive into a 6-session symposium in April on Acceptance and Commitment Therapy.

“I really hope what we’re doing here is something that will feel like more than just an introductory step, and really give people a hearty dose of something useful.” - Sumner Brooks

Some of the topics discussed include:

Sumner’s process of trying different things in her business that didn’t work, and why she took a break and stepped back for a year.
The creative process of building EDRDPro, why she created a membership branch, how it’s changing for 2020 with deeper training on core themes, and the launch of EDRDpro Ambassadors.
Why the constantly changing and complex field of eating disorder requires more access to training, and why the learning never stops.
Why hiring experts is necessary to grow a business, and how collaboration within the eating disorder community helps broaden the perspective and interpretation of Intuitive Eating, and the value from sharing, discussion and collaboration.
Her passion for helping dietitians with their own healing process and then helping them take it to the next level of helping others, with the goal of reaching more people to minimize the suffering and time.

For more information, visit https://www.pursuingprivatepractice.com/30

SPONSOR INFO:

This Pursuing Private Practice podcast episode was recorded before the traumatic events of the COVID-19 pandemic arrived in the United States.

Jennifer McGurk recently did an encouraging support group call and training for the Pursuing Private Practice group on Thriving in Uncertainty. Right now is an incredibly difficult time for our world with the COVID-19 virus and ripple effect of trauma felt around the world.

The recent Pursuing Private Practice call was recorded to be shared with everyone: Sign up at www.pursuingprivatepractice.com/thrive

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Jennifer is thrilled to welcome Tamara Melton to share her game-changing mission of diversifying the dietetics industry, on this episode of the Pursuing Private Practice Podcast.

Co-founder of Diversify Dietetics, a nonprofit organization dedicated to increasing the racial and ethnic diversity in the field of nutrition, Tamara shares the story of its launch in April 2018 and why it is so needed.

With an academic background of teaching nutrition at a university in Atlanta, Tamara shines a light on the lack of diversity in the demographic profile of dietitians, and why that is not only a barrier to attracting new students, but also creates a lack of diverse practitioners to help people of color. With full acknowledgement of how the industry is currently not reflective of the diversity of people it serves, Tamara and Jennifer discuss the dire need for more diverse providers to refer to.

“There was no organization out there that is doing what needs to be done to successfully attract, recruit, and retain students, interns and professionals of color.” – Tamara Melton

You’ll hear how, along with co-founder Deanna Belleny, Diversify Dietetics was created to provide a community to attract, encourage, and empower students and young professionals of color who were seeking careers in the field of nutrition and dietetics.

With a mission to break down the boundaries of stereotypical dietitians, its goal is also to better serve people of cultural diversity who might not otherwise seek out care, or seek out practitioners they identify with regardless of their level of training. Tamara speaks to the incredible opportunity for diverse practitioners to fill this gap in the industry.

Addressing the practical concerns of dietetics as a lucrative career choice, Tamara explains why Diversify Dietetics also helps support entrepreneurship with business training, to attract more diverse students to the industry and take the risk of starting a private practice.

Now, as a community and a point of contact for anyone who’s looking for a dietitian of color in any state, Tamara shares her hopes and dedication to continuing the diversification of dietitians.

“We wanted to create an organization that would create an answer to any obstacle that students or professionals of color might come up against as they’re getting through their educational pathway, and trying to anchor themselves in this profession.” – Tamara Melton

Some of the topics discussed include:

How Diversify Dietetics is passionate about empowering students and professionals of color to help them become the leaders of the next generation in dietetics.
Why micro-aggression and unconscious bias can create a barrier to learning and creativity for students of color in all-white learning environments.
The 3-day learning summit in Atlanta and the diversity of speakers and topics (now sold out!)

For more information, visit https://www.pursuingprivatepractice.com/29

SPONSOR INFO:

This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

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HAES® informed eating disorders dietitian Haley Goodrich joins Jennifer for an informative and heartwarming discussion on this episode of the Pursuing Private Practice Podcast.

Co-founder of INSPIRD to SEEK, a community for weight-inclusive healthcare professionals, Haley shares her story of how she evolved to become an advocate and educator of the HAES approach to dietetics. After quickly discovering early in her career that clinical dietetics was not her jam, she reflects how becoming an entrepreneur was the only way to practice the way she wanted. After opening a private practice which grew quicker than she anticipated, she studied Intuitive Eating as a tool, learned more about how to teach her clients about HAES, and worked toward being an eating disorders dietitian.

Now running a group practice with two other dietitians, Haley discusses the process of hiring, the satisfaction of employing others, and how success in a private practice is not always based on the numbers, but sustained growth by creating relationships with referral sources and practitioners in the area.

“I was tired of living really small, and I’d rather take a risk and live a bigger life than feel really safe inside my comfort zone, and I’ll figure it out.” – Haley Goodrich

Haley also tells how she took on the Eating Disorders Chair position in the Behavioral Health and Nutrition dietetic practice group from the Academy of Nutrition and Dietetics, how it has helped her to communicate strategically, and the importance of HAES being embraced in the academy. She also shares how INSPIRD to SEEK evolved out of her own need for community at a time before any Facebook groups, and being the only HAES practitioner in Pittsburgh, PA.

Together they shine a light on the topic of collaboration instead of competition in the niche of anti-diet practitioners, and how we all bring our own message that is unique to help each other learn and grow.

“I truly think that competition in this space is a way to distract ourself from the real purpose of our work. We don’t need to compete against each other. We’re going against the grain and a $70 billion diet industry; that’s who we need to compete against.” – Haley Goodrich

Some of the topics discussed include:

The privilege of being a Dietitian and being able to take the risk of being a business owner.
The challenge of finding balance her professional and personal life.
The importance of boundaries, how they shift, and managing time on social media.
Her passion for supporting dietitians in private practice to shift to a weight-inclusive approach.
Her advice to new dietitians.

For more information, visit https://www.pursuingprivatepractice.com/28

SPONSOR INFO:

This episode is sponsored by a free resource for professionals wanting to build a Weight Inclusive Private Practice, 10 Steps to Build a Weight Inclusive Business. This is ideal for those looking to transform their practice to incorporate the principles of a Health at Every Size® approach, Intuitive Eating, and body positivity.

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Jennifer welcomes Christy Harrison to this episode of the Pursuing Private Practice podcast to share her journey of becoming an Anti-Diet Registered Dietitian and Certified Intuitive Eating Counselor. As an industry leader, Christy is a passionate anti-diet advocate, educator and published author, and you’ll love hearing her story of how she built a successful business in alignment with her values.

Reflecting on her own eating disorder, Christy shares her winding journey of discovering HAES and Intuitive eating. Working as a journalist in her first career and reporting on health and nutrition at a food magazine, her own recovery fueled her interest to return to school to become a registered dietitian.

Starting her private practice early on with the specialization of disordered eating, she recalls how she ardently pursued continuing education and deepened her learning of Intuitive Eating, and why she started her podcast to get at the heart of people’s relationship with food.

“If we want to prevent eating disorders at a public health level, we have to change the culture so people are not triggered into disordered eating by weight stigma.” – Christy Harrison

You’ll hear Christy’s process of creating her first online course - Intuitive Eating Fundamentals, plus all the steps she took with her first book deal, from pitching proposals to final product, and how working with a publishing company that believes in the Anti-Diet message was key.

Some of the topics discussed include:

How her entrepreneurial family, and experience with freelance journalism prepared her for private practice and developed her business acumen and money mindset.
Why she chose the direction of reaching more people with courses and writing a book instead of expanding her solo practice into a group practice.
How she took her one-on-one client’s experiences and education piece of Intuitive Eating to build the structure of her course, and why working one-on-one for several years first was essential to its success.
The power of the community that comes along with the online course and the need for more ongoing community support to help eating disorder recovery.
Recognizing the privilege of being a successful entrepreneur and having time for creativity to write a book; the realization of her childhood dream.
The ups and downs of having her book out in the world, and how she deals with negative feedback with the anti-diet message.

For more information, visit https://www.pursuingprivatepractice.com/27

SPONSOR INFO:

This episode is sponsored by a free on-demand training for professionals, the 5 Secrets To Make Money and Make An Impact In Your Private Practice. On this training, you will discover 5 “Easy to Implement” tactics to GROW your Private Practice with a Specialty in Intuitive Eating.

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In this informative episode of the Pursuing Private Practice podcast, Jennifer is joined by Hannah Turnbull to shine a light on the pros and cons of taking insurance in a private practice.

Hannah discusses how her own eating disorder recovery drove her to choose dietetics as a career. After discovering Intuitive Eating while in school, she explains why it took a while to ‘click’, and how her journey of recovery strengthens her relationship with clients.

“Intuitive Eating is the reason I’m still a dietitian today.” – Hannah Turnbull

Always an entrepreneur at heart, she shares how her transition to a private practice began while still working full-time at a hospital, and how her varied work experience prepared her for running a business.

Now one year after transitioning from a solo to a group practice, Hannah tells how she hired her team to be in alignment with her values of a weight-inclusive practice, and how she leads the business and manages her employees.

Together, Jennifer and Hannah then dive into the topic of insurance, how she brought in her value system in her decision to take insurance, and the learning curve involved.

“For me it just made sense, I like to use my insurance when I can, and I want to make that one less barrier for somebody to be able to get care that they deserve.” – Hannah Turnbull

Some of the topics discussed include:

Why she started taking insurance to be in alignment of her values to be accessible, inclusive and equal.
Her learning process, and how she studied other HAES dietitians who were taking insurance to learn the first steps, and establishing a system.
Why her practice is on 3 insurance panels, and instead of an all-or-nothing approach, why it’s okay to pick and choose and start with a few, and why she decided to not contract with some insurance companies.
The importance of doing the research for your state, and utilizing the Academy of Nutrition and Dietetics’s individual state organizations and also local organization reimbursement chairs for localized information.
The Pros of taking insurance, how it grew her practice, and provides better and consistent client care with weekly appointments.
The Cons of taking insurance, dealing with the upfront work and delay to be accepted and the added expenses.
How she handles reimbursement rejections to advocate for the client.
The importance of policies and procedures and having clients sign off to understand.
Why she created her first course “Nourish Your Knowledge” with colleague McKenzie Caldwell to provide a resource they wish they had earlier to better understand HAES and Intuitive Eating.
Her plans for 2020 including speaking engagements and webinars to teach clinicians the steps to start taking insurance, and her role as an advocate to help clients have more access to insurance and support.

For more information, visit https://www.pursuingprivatepractice.com/26

SPONSOR INFO:

This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

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This episode of the Pursuing Private Practice podcast is not to be missed, as Jennifer sits down with Marci Evans for an incredible conversation that will inspire dietitians at all stages of their career.

As a leader in the field of eating disorders, Marci helps bust the myth of doing it all alone, and why working with teams and community is necessary to build a thriving business and to support her accomplishments in the dietetics industry.

Fortunate to discover Intuitive Eating early in her internship, Marci reflects back on how it shaped her career and her own relationship with food, and influenced her niching down to eating disorders and HAES. Working at a weight-loss centric gym while attending graduate school, she cultivated her entrepreneurial skills and developed her voice and message of weight-inclusive dietetics.

You’ll hear the process of how Marci transitioned from a solo practice to a thriving group practice, and the necessary risks involved. She also shares how after teaching a University program for clinicians working with eating disorders, she bridged the course curriculum to create her online training program, Nutrition Counseling for Eating Disorders, and how she later updated it with a 2.0 version. From there, she developed even more online training programs for dietitians, to meet the demand for specialized training.

Along the way of building a thriving group practice and online training programs, Marci explains the absolute necessity of having a team of people to help get it all done.

“If you’re unable to surrender tasks to another person, you cannot build beyond your own individual practice.” – Marci Evans

Some of the topics discussed include:

How her Master’s degree integrated nutrition and entrepreneurship with eating disorders counselling, and provided the foundation.
Her process of growing a group practice and the steps of developing her online course.
How her community feedback helped her build version 2.0 of the program.
The lack of training opportunities in eating disorder counseling, why dietitians need to learn more about it, and her passion for continuing to expand the role of dietitians.
The challenges of her unexpected maternity leave and transitioning back to work, and how she now navigates the middle ground without over-extending herself.
Her advice for dietitians going into entrepreneurial ventures.
Looking ahead to 2020 and what’s next.

“I feel really strong about continuing to elevate and expand the role of dietitians.” – Marci Evans

For more information, visit https://www.pursuingprivatepractice.com/25

SPONSOR INFO:

This episode is sponsored by a free on-demand training for professionals, the 5 Secrets To Make Money and Make An Impact In Your Private Practice. On this training, you will discover 5 “Easy to Implement” tactics to GROW your Private Practice with a Specialty in Intuitive Eating.

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Jennifer is delighted to welcome Amber Thomas to this informative episode of the Pursuing Private Practice Podcast. As a Registered Dietitian specializing in Cancer Nutrition, Amber shares her journey and expertise of bridging an Intuitive Eating, weight-inclusive practice with oncology nutrition.

Having specialized in oncology for her entire dietetics career of 16 years, Amber tells how she became concerned with seeing cancer patients that wanted regimented diet protocols, and how they feared food and judged themselves for what they ate. When her friend and fellow dietitian Melissa Preston gave her the Intuitive Eating book, it transformed her approach with guiding her patients to a better relationship with food.

She also shares how Intuitive Eating helps patients heal after treatment from the psychological impact of cancer that can create a dissociation and mistrust of the body, and how the principles guide them to trust and listen to their body again.

“This is where I need to be guiding people to a better relationship with food, so they can choose foods that are health-promoting after cancer treatment, and not fear food like I was seeing.” – Amber Thomas

Some of the topics discussed include:

Why she transitioned to private practice after working at a cancer center for 10 years, and how she found an online coaching approach to oncology nutrition. She feels it works the best to provide better support for her clients, and that online coaching provides balance with her family.
The dynamics of working with the intersection between cancer, Intuitive Eating, and HAES, and how Medical Nutrition Therapy and Intuitive Eating can be integrated together.
What dietitians need to know about cancer nutrition research, such as the harm in popular “prevention" food messages with black and white language, and how weight stigma shows up in cancer care.
Why some Intuitive Eating principles have a lot of nuance during cancer treatments when tuning into the body is compromised, such as the signals of hunger/fullness and taste, and when flexibility is required.
Why she wishes dietitians understood more about the trauma cancer patients experience, and encourages them to improve their counselling skills to better meet the patient where they’re at (financially, emotionally, physically) with more sensitivity to their circumstances.
How being consistent with her message and offerings have benefited her private practice, and her plans for 2020 which include starting a podcast to provide education with a different message about cancer nutrition.

For more information, visit https://www.pursuingprivatepractice.com/24

SPONSOR INFO:

This episode is sponsored by a free resource for professionals wanting to build a Weight Inclusive Private Practice, 10 Steps to Build a Weight Inclusive Business. This is ideal for those looking to transform their practice to incorporate the principles of a Health at Every Size® approach, Intuitive Eating, and body positivity. www.pursuingprivatepractice.com/weightinclusive

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There are many pathways to a full-time private practice, and Jennifer’s guest Glenys Oyston shares her journey of an incremental process to realizing her dream. Listen to her inspiring story of discovering Health at Every Size, niching down, and overcoming impostor syndrome on this episode of the Pursuing Private Practice podcast.

Glenys tells us about her experience of being a restrictive dieter in her twenties, and how she chose the Dietetics industry with the career goal of being a weight loss dietitian. Throughout her years of course work, her obsession with food restriction and fear of gaining weight was dominating her life, and upon discovering HAES as a student, reflects on the transformation it had on her perspective, breaking her free from the diet lifestyle.

Incorporating the principles of HAES with her inpatients and primary care work with spinal cord injuries and geriatrics, she met her future podcast partner Aaron Flores, RDN whom she learned about Intuitive Eating. All the while, she worked full-time with the dream of one day having her own private practice.

Glenys tells how she transitioned into a practice incrementally over three years, and dealt with impostor syndrome by pushing through and learning by doing.

“The only way to get through the fear is to go straight through it, and keep working at it until you’ve helped enough people that you start to feel good about it.” – Glenys Oyston

Some of the topics discussed include:

How discovering Health at Every Size and Intuitive Eating broke her free from restrictive eating issues, and empowered her to be okay with her natural body size.
The journey of starting her private practice with an incremental progression over several years; first with a blog in late 2014, ‘Dare to Not Diet’, then a podcast in 2015 with Aaron Flores, to taking her first clients in 2016.
How she learned as she went, and has benefited from being one of the first to join the Pursuing Private Practice program (hyperlink?). https://jennifermcgurkrdn.teachable.com/p/ppp-for-ie
How she dealt with fear of failure and impostor syndrome at each stage, and has built confidence by taking action and putting things in perspective to enjoy the ride.
Why she has narrowed down her niche of only working in areas she enjoys, and knows when to refer clients to other dietitians, without considering them as competition.
The realization of her dream of full-time practice, and by making space for networking, more clients came.

“I’m in competition with the diet industry. I don’t buy the traditional competition model. I’m there to lift up my fellow dietitians.” – Glenys Oyston

For more information, visit https://www.pursuingprivatepractice.com/23

SPONSOR INFO:

This show is sponsored by a free guide for dietitians, The Top 5 Reasons Your Client Binge Eats (and How To Support Them In Their Journey To Feel Fabulous About Food). This resource is all about nutrition counseling tips and strategies for clients struggling with binge eating. Gain skills and confidence to work with your clients while making an impact: www.pursuingprivatepractice.com/reasons

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Think you need to wait for life to settle down before starting your private practice? Julia Werth didn’t think so. Growing her practice did not take a back seat to planning a wedding for Jennifer’s guest on this episode of the Pursuing Private Practice Podcast. You’ll be delighted to hear Julia’s story of how she successfully balanced both, and manages a dual career as an Intuitive Eating Registered Dietitian and a journalist.

Julia discusses her own previous struggle with an eating disorder as an athlete, and dealing with the body image pressures that came with being a dancer and runner.

She shares her story of recovery while studying nutrition and discovering Intuitive Eating during her Dietetic internship, and how she started her own business right away, specializing in eating disorder recovery, inspired from her own experience.

Some of the topics discussed include:

Why she didn’t wait until after the wedding was over to build her business.
How Julia’s approach of ‘act now, think later’ launched her practice so quickly after her internship, and the virtues of learning by doing.
Her lessons of getting organized and putting systems in place in her business, learning to say no and narrowing her focus.
How handling the wedding plans on a budget honed her skills that improved her business.
How she managed the “diet culture” messaging while planning for her wedding, and using social media to share her experiences and body-positive responses.
Julia’s plans to grow her dietitian practice, and her goal of expanding in to more schools.

“I love teaching, and that is my arena to meet people with the message of Intuitive Eating and body positivity.” – Julia Werth

For more information, visit https://www.pursuingprivatepractice.com/22

SPONSOR INFO:

This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

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Jennifer welcomes Heather Caplan, founder of WIND, to the Pursuing Private Practice Podcast.

Providing events focused on continuing education and connection for weight-inclusive dietitians, WIND fills a gap in the industry by bringing dietitians together for community, education and connection where weight-inclusive care is the norm.

The story of how WIND was conceived, launched and has evolved is what Heather shares with Jennifer in this episode. Together they discuss her own journey of overcoming an eating disorder, the process of un-learning, and the initial confusion of establishing her role as a dietitian with a weight-inclusive approach.

When she discovered the paradigm of Intuitive Eating, Heather expanded her learning curve and embraced the weight-inclusive niche that led to opening her own private practice. Now three years into her own business, together they discuss how a natural progression happened from working with clients, to also supporting other dietitians, and the reward of giving back to the profession and helping to shift the perspective in the industry.

“If we’re not having these topics represented at the major Dietetic conferences, let’s have our own conference.” – Heather Caplan

Some of the topics discussed include:

The ways her private practice has evolved from its origins with her prior clientele as a running coach.
How starting a nutrition podcast early on was the key to growing her practice, and why she shifted her message from addressing clients, to other dietitians who were already listening.
What sparked the idea to start hosting small conferences to supplement the limited number of HAES-aligned sessions at FNCE.
How she tested the concept, gathered support, and successfully hosted a small sold-out test event in February 2019 that Jennifer spoke at.
The benefits of in-person smaller events versus hundreds of people, and the lessons she’s learned with limited event planning experience.
How WIND is evolving, Heather’s plans for upcoming events in 2020, and how dietitians can get involved.

For more information, visit https://www.pursuingprivatepractice.com/21

SPONSOR INFO:

This episode is sponsored by a free resource for professionals wanting to build a Weight Inclusive Private Practice, 10 Steps to Build a Weight Inclusive Business. This is ideal for those looking to transform their practice to incorporate the principles of a Health at Every Size® approach, Intuitive Eating, and body positivity. www.pursuingprivatepractice.com/weightinclusive

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Jennifer kicks off 2020 by welcoming Intuitive Eating industry leader Evelyn Tribole to the Pursuing Private Practice Podcast. This first episode of the year is full of Evelyn’s personal insights, reflections and stories on the Intuitive Eating movement, and is not to be missed.

With the much anticipated release in 2020 of the 4th edition of Intuitive Eating: An Anti-Diet Revolutionary Approach, Evelyn reveals to Jennifer what’s been changed, what motivated her and co-author Elyse Resch to modify it, and their surprising need to scrub weight stigmatizing statements.

Evelyn discusses her supervision training experiences with other healthcare professionals, and how Intuitive Eating is moving beyond Dietitians to other specialties and international professionals. She acknowledges how the Intuitive Eating principles are utilized differently by other practitioners, the importance of teaching the same message, and adhering to scope of practice as the movement continues to grow globally.

Together Jennifer and Evelyn reflect on how the Intuitive Eating movement is still evolving, and how Evelyn balances work and life with all the big changes for Intuitive Eating over the past few years.

Some of the topics discussed include:

How Intuitive Eating has evolved and changes to the book’s 4th edition coming out in June, 2020.
How Evelyn uses her support system to run her business, her meditation practice, ways she juggles work-life balance to stay energized, and what she would tell her younger self.
Her recent entry to Instagram, discovering the online community, and her new role as an Instagram influencer.
How the marketing efforts of certified Intuitive Eating Counsellors can cross the lines with weight loss and the need to be in alignment to represent the brand, and ways different marketing approaches can be very successful and explodes their practice.
What's next for Intuitive Eating, and her plans to train more health professionals to continue impacting the world.

“I’ve had so many Dietitians tell me they were about to quit the profession, and then they found Intuitive Eating and it lifted them up.” –Evelyn Tribole

For more information, visit https://www.pursuingprivatepractice.com/20

SPONSOR INFO:

This episode is sponsored by a free on-demand training for professionals, the 5 Secrets To Make Money and Make An Impact In Your Private Practice. On this training, you will discover 5 “Easy to Implement” tactics to GROW your Private Practice with a Specialty in Intuitive Eating.

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Anne Elizabeth Cundiff brings her 18 years of dietitian experience to this episode of the Pursuing Private Practice podcast, and shares with Jennifer how her passion has evolved to helping other dietitians on their journey of achieving career success.

Anne recalls how early in her career in 1998, she didn’t have any support while pursuing her education and career choices, and felt alone and isolated with no community or resources at that time. This experience later fueled her passion to provide that missing resource in the complex dietetics industry, leading to the launch of her mentoring business to help dietitians in navigating their career.

She also shares with Jennifer how she first learned about Intuitive Eating from a student while working as a Preceptor, and how she incorporates it into her work with clients and refers out to specialized Intuitive Eating dietitians when needed. About Intuitive Eating, she says…

“I think as dietitians, regardless of where you’re at in your profession, you have to be open to any new way of thought that can help someone succeed at living their healthiest life.” - Anne Elizabeth Cundiff

Some of the topics discussed include:

How she mentors new and experienced dietitians who are at a crossroads in their profession, educates them about career options, and provides connections and community.
Her threefold approach with mentoring that also includes her book and podcast with over 150 episodes as the conversation piece.
The power of working with younger dietitians and students to learn new trends and stay current with the changing industry, and how we collectively work together to uplift the profession.
How she’s seen an increase in younger dietitians and those with 10-15 years’ experienced wanting to learn Intuitive Eating , and why it often doesn’t appeal to those with 30+ years’ experience.
Examples of how her personalized Business Coaching approach of mentoring has helped dietitians:
- find their ideal jobs,
- to understand or re-discover their passion and values,
- to navigate through burnout from high-intensity jobs and transition to other areas of practice.
Why it’s normal to switch direction 3 to 4 times in your career and the importance of reaching out for someone to help you navigate those transitions.
Examples of how she balances work-life satisfaction and self-care, stays organized and focused, and what she’s learned from her struggle with establishing boundaries.

“My approach is letting someone just talk it out, to help people not give up on something that meant so much to them when they first got into the field.” - Anne Elizabeth Cundiff

For more information, visit https://www.pursuingprivatepractice.com/19

SPONSOR INFO:

1) This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

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Jennifer is delighted to have Beth Rosen as her guest on this episode of the Pursuing Private Practice Podcast. As a non-diet Registered Dietitian for over 20 years, Beth shares her journey of gaining expertise in the area of digestive health within the niche of intuitive eating.

From her early career in corporate wellness, Beth reflects on her discovery of HAES and Intuitive Eating, and how her awareness evolved from the diet culture approach. After taking a break to raise her children, Beth re-tookher RD exam and tells of her transition to private practice and niching down. She also looks back on how she transitioned from imposing food restrictions on her children’s diets to allowing them to choose for themselves, crediting this approach to their current practice of natural intuitive eating.

Some of the topics discussed include:

Juggling motherhood and career, and the benefits of private practice.
How managing her own IBS symptoms led to her expertise of the Low FODMAP diet, and why she niched down to disordered eating for clients with gut health issues.
How private practice and her client’s issues inspired Beth to create online courses and programs for clients with digestive health issues.
The satisfaction of referring other HAES dietitians that are niched down in a specialty without the diet culture approach.
The opportunities to learn from others of like-mind in the HAES-informed dietitian community.
Beth’s work with Low FODMAP brands to educate the public about healthy food product choices that promote digestive health.
Her well-seasoned advice for those entering private practice, and for those wanting to create a course.

For more information, visit https://www.pursuingprivatepractice.com/18

SPONSOR INFO:

This episode is sponsored by a free resource for professionals wanting to build a Weight Inclusive Private Practice, 10 Steps to Build a Weight Inclusive Business. This is ideal for those looking to transform their practice to incorporate the principles of a Health at Every Size® approach, Intuitive Eating, and body positivity. www.pursuingprivatepractice.com/weightinclusive

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Jennifer is joined by Paige Smathers, RDN, CD to explore the important topic of burnout for dietitians in private practice, and to share insightful and relevant strategies to prevent it.

Together they explore the definition of burnout, and shine a light on the causes of it from not only the complexities of the dietitian industry and our clients, but also from the anxiety and uncertainty that the online world can cause private practice owners. They reflect on the need to have honest conversations with ourselves and acknowledge how this work can be exhausting with the pressures to manage all aspects of the job.

Paige shares how she recognizes the early signs of depletion that leads to burnout, how she came to accept that discomfort, uncertainty and discouragement are part of this work and being in private practice, and how she developed mindfulness skills to deal with that, rather than just trying to feel better.

Jennifer and Paige discuss how learning to tolerate the distress of this work can actually help dietitians grow in other aspects of life, and be role models for our clients.

“Mindfulness for me is not about feeling good; it’s about getting more skilled and able to feel the discomfort that I’m feeling, because discomfort and uncertainty is part of this work.” ~Paige Smathers

Some of the topics discussed include:

Paige’s journey from seeing inpatient hospital clients, to her discovery of Intuitive Eating and starting a practice.
How her private practice and podcast has developed since 2015, and the importance of staying true to her message and mission.
Self-care strategies and how to maintain realistic boundaries in private practice by working smarter, not harder.
How diversifying and building in-person connections in your local community can re-energize you and your practice.
The differences between in-person versus online burnout, and ways to stay grounded and true to your values when social media causes anxiety and uncertainty.
Proactive mindfulness techniques and managing your schedule to maintain energy levels.

We need to take care of ourselves so we can effectively work with our clients and thrive in our practice. You’ll get some helpful burnout prevention tips from this episode that you might not have considered!

For more information, visit https://www.pursuingprivatepractice.com/17

SPONSOR INFO:

This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

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In this solo episode, Jennifer takes you on a deep dive about the topic of success as a dietitian business owner, and in particular, reflects on how success is defined by you personally.

With the weight-inclusive, HAES and Intuitive Eating approach yet to become mainstream in our profession, the trend is seeing many dietitians moving to private practice in order to truly align with their values as a provider, make a difference in the world, and “succeed” on their own terms.

Some of the topics discussed include:

If the definition of “success” truly means what you think it means.
How success changes as your life and business changes.
How being in private practice with you as the boss allows you to succeed at providing care that is impactful.
Why dietitians need community and additional business and nutritional counselling skills training to have confidence to build a business.

We ask our clients to do hard work every single day in order to succeed at healing their relationship with food. We as private practice owners have to ask ourselves to do that hard work too, because growing a business is a journey that is hard and full of ups and downs but it’s sooo worth it.

The main message from this episode is this; if you have the passion to truly create success on your own terms, your business will be successful, and you WILL be making a difference.

For more information, visit https://www.pursuingprivatepractice.com/16

SPONSOR INFO:

This episode is sponsored by Pursuing Private Practice® for Intuitive Eating. This program teaches dietitians how to successfully grow a private practice that specializes in a non-diet approach.

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Jennifer welcomes special guest and industry leader Elyse Resch for an inspiring and informative talk about the evolving movement of Intuitive Eating, and how it’s transforming the way Registered Dietitians practice in our field.

Following Elyse’s Intuitive Eating presentation with Evelyn Tribole at FNCE 2019 with over 2,000 attendees, together Jennifer and Elyse continue the discussion about how the movement has evolved since the first book came out 25 years ago; Intuitive Eating. With the 4th edition coming out June 23rd 2020, Elyse reflects back to 1995 when the idea of Intuitive Eating was first starting, and takes us on a journey of how it has evolved with social justice, additional research, and greater awareness of weight stigma.

She expresses her gratitude for being part of the change and getting the message out to the world, and how Intuitive Eating is now taking on a life its own.

Some of the topics discussed include:

Elyse’s journey of transitioning from her first career as an elementary school teacher after having her son, and starting her private practice with the goal of being self-employed with autonomy.
How Intuitive Eating has changed the Registered Dietitian field and kept RDs in the profession with a new sense of purpose and fulfillment.
How Intuitive Eating impacts and extends out to other areas of life, such as relationships, connections with others, and satisfaction.
Why having a specialty such as Intuitive Eating helps create a brand for yourself, and allows you to make an impact in the lives of others as a Registered Dietitian.
The crucial role and benefits of supervision.
How she manages work-life satisfaction, and makes time to be with family and tend to her other interests and self-care.
A review of FNCE 2019 and its first presentations on Intuitive Eating, Body Image, and Binge Eating Disorder.
How Intuitive Eating is now being woven into University curriculums, and the frustration of being trained in a traditional weight-centric approach is outdated.
Elyse’s future projects and her plans to transition into consulting work, and her hopes for the future of the dietetics profession.

For more information, visit https://www.pursuingprivatepractice.com/15

SPONSOR INFO:

This episode is sponsored by a free on-demand training for professionals, the 5 Secrets To Make Money and Make An Impact In Your Private Practice. On this training, you will discover 5 “Easy to Implement” tactics to GROW your Private Practice with a Specialty in Intuitive Eating.

Intuitive Eating: A Revolutionary Program That Works

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Jennifer welcomes back Elyssa Toomey, RD, following their popular episode, Top 10 Nutrition Counseling Strategies to Support Clients. In this episode, they continue their discussion with the topic of meal planning.

Together, Elyssa and Jennifer break down the 5 benefits of meal planning, and how it gives clients permission to eat nourishing foods regularly, with the structure and flexibility based on their unique needs. Listen in as they discuss how meal planning:

Promotes balanced nutrition – to fuel their life, daily activities and goals.
Adds variety – by expanding their options of trying new foods and allowing exposures back into their lives.
Helps clients feel good in their body – by eating regularly.
Reduces stress – by decreasing anxiety with busy schedules.
Saves time and money – by avoiding unnecessary grocery purchases and batch-cooking.

Some of the topics discussed include:

Examples of ways the 5 benefits of meal planning help individual clients.
How nutrition counselling works with each client’s situation to incorporate meal planning into their life.
The announcement of Jennifer and Elyssa’s new project of using the 10 principles of Intuitive Eating, and how to put it into practice with clients.

For more information, visit https://www.pursuingprivatepractice.com/14

SPONSOR INFO:

This episode is sponsored by, For Professionals: Help Your Clients Feel Fabulous About Food. This newly updated course was created specifically for healthcare professionals to support their clients with the principles of intuitive eating and eating disorder recovery.

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Diana Rice, RD, LD, CLEC joins Jennifer to share how she became a Dietitian as a second career specializing in family nutrition after working in media as a journalist, in order to blend her passion for writing and food with her expertise in nutrition.

Together, Diana and Jennifer discuss her path of discovering intuitive eating and how she already naturally lived in alignment with its philosophy, rather than discovering it from struggling with her own food disorder.

Some of the topics discussed include:

Diana’s story of working as an intuitive eating practitioner without having her own recovery story.
Her journey of raising a family, moving, and how she’s networked and built a private practice in a family-oriented community.
How Diana obtained ‘The SOS Approach to Feeding’ training, to effectively work in family nutrition with millennial parents.
How private practice set the foundation for Diana and her future projects and goals.

For more information, visit https://www.pursuingprivatepractice.com/13

SPONSOR INFO:

Choose from one of these and it gets removed from the Jennifer resources below.

This episode is sponsored by a free on-demand training for professionals, the 5 Secrets To Make Money and Make An Impact In Your Private Practice. On this training, you will discover 5 “Easy to Implement” tactics to GROW your Private Practice with a Specialty in Intuitive Eating.

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Alexis Conason, Psy.D., CEDS, joins Jennifer to discuss her behavioral approach to treating clients with binge eating disorder, and shares her journey of transitioning from a weight-centric to weight-inclusive, intuitive eating approach.

When early in her career she discovered what wasn’t working with her patients, Alexis describes her discovery of the HAES and mindfulness approach which fundamentally changed her work. Now, part of a weight-inclusive group practice specializing in eating disorders, and the creator of a 6-week online program The Anti-Diet Plan, Alexis discusses how she works with clients beyond the DSM5 criteria.

Some of the topics discussed include:

The role of Dietitians who are often the first contact for people with undiagnosed binge eating disorders.
Behavioral approaches for binge eating, such as psychodynamic, interpersonal, and third wave cognitive behavioral therapy, and the need for a multi-disciplinary support team to help someone heal.
How social media plays a role in eating disorder recovery including the HAES social justice movement, and why finding your community can be healing.

For more information, visit https://www.pursuingprivatepractice.com/12

(Sponsor Info) This show is sponsored by a free guide for dietitians, The Top 5 Reasons Your Client Binge Eats (and How To Support Them In Their Journey To Feel Fabulous About Food). This resource is all about nutrition counseling tips and strategies for clients struggling with binge eating. Gain skills and confidence to work with your clients while making an impact: www.pursuingprivatepractice.com/reasons

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Adina Pearson, RD and owner of Adina Pearson Nutrition joins Jennifer for a discussion and supervision session about her path of starting a private practice in a small community with a limited number of potential referrals.

With a focus on eating disorders and food struggles, Adina’s goal is achieving a sustainable client load with work-life balance as a busy mother of two.

Together Jennifer and Adina explore Adina’s current marketing activities to physicians and the challenge of getting referrals and respect. They consider different ways of how Adina can approach doctors to help them make their job easier by highlighting the benefit of referring clients to a dietitian, and Jennifer’s recommendations of communication and marketing strategies to increase referrals.

For more information, visit https://www.pursuingprivatepractice.com/11

(Sponsor Info) This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

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In this episode of the Pursuing Private Practice Podcast, Kimmie Singh talks with Jennifer about the importance of understanding weight stigma as a dietitian and how weight stigma impacts our profession. She shares her insight on the importance of understanding bias, and how bias has impacted her a dietitian living in a larger body. Learn what we can do as a healing profession, wanting to help others, to challenge weight stigma for the health of the clients we serve.

For more information, visit

https://www.pursuingprivatepractice.com/10

This episode is sponsored by a free resource for professionals wanting to build a Weight Inclusive Private Practice, 10 Steps to Build a Weight Inclusive Business. This is ideal for those looking to transform their practice to incorporate the principles of a Health at Every Size® approach, Intuitive Eating, and body positivity.

www.pursuingprivatepractice.com/weightinclusive

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Lindsay Stenovec, founder of the Intuitive Eating Moms Club shares how work-life balance can change and shift as you grow as both and entrepreneur and a parent. On this episode of the Pursing Private Practice podcast Lindsay shares how being a mom changes the way you run your business. She and Jennifer talk about support and community, "control", the ability to adapt, and how to be flexible as an entrepreneur and as a mom. Listen to how becoming a mom changed her business and how she manages the work life balance and runs a successful practice.

For more information, visit https://pursuingprivatepractice.com/9

This episode is sponsored by a free on-demand training for professionals, the 5 Secrets To Make Money and Make An Impact In Your Private Practice. On this training you will discover 5 "Easy to Implement" tactics to GROW your Private Practice with a Specialty in Intuitive Eating.

Click here for more details - www.pursuingprivatepractice.com/training

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Taylor Wolfram joins Jennifer McGurk on the Pursuing Private Practice podcast to talk about the intersections between Intuitive Eating and Health at Every Size® and veganism. Listen in as they discuss:

How Taylor grew her business from part-time to full-time (and the reasons why she had to grow slow)
How Health at Every Size® and ethical veganism intersect and have common core values in body autonomy and body liberation
What dietitians need to know when working with clients that are ethical vegans

This episode is sponsored by a free resource for professionals wanting to build a Weight Inclusive Private Practice, 10 Steps to Build a Weight Inclusive Business. This is ideal for those looking to transform their practice to incorporate the principles of a Health at Every Size® approach, Intuitive Eating, and body positivity. www.pursuingprivatepractice.com/weightinclusive

For more information, visit www.pursuingprivatepractice.com/8

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Julie Duffy Dillion, has a weight inclusive dietitian practice and discusses her journey as a dietitian and how she jumped into opening her own private practice and how her practice evolved over the years. She shares the importance of knowing what's best for your own private practice and why you need to learn to say no. Saying "no" is crucial to growing your practice. You need to be able to say "yes" to the things that matter, versus spending time doing all the "shoulds" in private practice.

This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

For more information, visit www.pursuingprivatepractice.com/7

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Jennifer shares her top 3 lessons she learned along the way on in investing in her business and helping her business grow. She shares her journey through her business growth and how each person has their own money story.

Investing in your business can come in a variety of forms and Jennifer shares some examples of ways you can invest in your private practice and some of her own past investments in her own business.

1. Do not wait too long to do the things you need to do to move you forward.

2. Invest in something that will get you the best return on your investment.

3. Pick something that is led by someone you like.

SPONSOR
This episode is sponsored by a FREE training “5 Secrets To Make Money and Make An Impact In Your Private Practice”. Come hang out with me LIVE on Thursday, September 19th at 1:00pm eastern and 5:00pm eastern. In this training you will learn:

1. How to build a foundation for your business that is NOT the perfect name or logo (find out what it is and stop drawing your logo right now!)

2. How you can thrive in private practice while working with clients in a weight inclusive way.

3. The secret sauce of what to say in your marketing so clients say “YES!” to your services.

4. How you may be networking all wrong and how to network in a different way that will triple your referrals.

5. What to do when you hit a bump in the road and feel like nothing is working.

Sign up here: www.pursuingprivatepractice.com/learn

For more information, visit www.pursuingprivatepractice.com/6

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Libby Rothschild joins the Pursuing Private Practice podcast to talk about the importance of marketing and sales for your private practice. She also shares tips to find community in your business. In this episode you will learn:

How to authentically use your target audience to build community
How to sell services to clients
How to leverage social media, particularly Instagram

This episode is sponsored by a FREE training “5 Secrets To Make Money and Make An Impact In Your Private Practice”. Come hang out with me LIVE on Thursday, September 19th at 1:00pm eastern and 5:00pm eastern. In this training you will learn:

How to build a foundation for your business that is NOT the perfect name or logo (find out what it is and stop drawing your logo right now!)
How you can thrive in private practice while working with clients in a weight inclusive way.
The secret sauce of what to say in your marketing so clients say “YES!” to your services.
How you may be networking all wrong and how to network in a different way that will triple your referrals.
What to do when you hit a bump in the road and feel like nothing is working.

Sign up here: www.pursuingprivatepractice.com/learn.

For all the details and shownotes for this episode, visit www.pursuingprivatepractice.com/5

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Erica Leon joins the Pursuing Private Practice podcast to talk about her career in a “traditional dietetics” and her journey to Intuitive Eating and a non-diet approach. Learn how she found Intuitive Eating, how she works with clients from a Health at Every Size® approach, and how she niched down into working with women in mid-life.

Erica takes us through changes and decisions in her own business as she has gotten older and her priorities shifted. Hear how she grew her local private practice by hiring 2 dietitians, as well building online courses.

This episode is sponsored by a free resource for professionals wanting to build a Weight Inclusive Private Practice, 10 Steps to Build a Weight Inclusive Business. This is ideal for those looking to transform their practice to incorporate the principles of a Health at Every Size® approach, Intuitive Eating, and body positivity. www.pursuingprivatepractice.com/weightinclusive

For more information, visit www.pursuingprivatepractice.com/4

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Jessica Setnick joins the Pursuing Private Practice podcast to discuss her journey to eating disorders private practice, as well as how dietitians can use professional speaking to enhance their career.

In this episode you will hear how:

• Jessica started her private practice specializing in eating disorders
• She evolved to create products and services for other Registered Dietitians
• Jessica is now helping other dietitians with professional speaking

Jessica is an inspiration to other dietitians and has written a new book called “A Dietitian’s Guide to Professional Speaking”. Hear about her story and how she has evolved as an entrepreneur and she looks to lift up other dietitians so they can do the same.

For more information on this episode and additional resources visit www.pursuingprivatepractice.com/3

This episode is sponsored by a resource for dietitians, The Top 10 Mistakes Professionals Make In Private Practice. Gain insight and information about building a private practice and save time, money, and energy on common mistakes that you may be doing already! Download this FREE resource on the Top 10 Mistakes Professionals Make in Private Practice and learn what NOT to do so you can do the things that really matter and make a difference. www.pursuingprivatepractice.com/mistakes

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Dietitians support clients in many ways throughout the intuitive eating journey. Nutrition counseling is always individualized and personalized for each individual client, however many clients need support in similar areas. Elyssa Toomey, RDN, RYT, Associate Dietitian at Eat With Knowledge, joins the conversation to talk about the top 10 strategies that dietitians can use with clients in nutrition counseling.

You will learn HOW dietitians support clients in different areas of nutrition counseling, such as developing a positive relationship with food, helping clients with body image, and breaking down complicated nutrition science topics.

In this episode, you will hear how Elyssa and Jennifer work with clients to help you increase your confidence in nutrition counseling when working with your own clients.

SHOW SPONSOR

This show is sponsored by a free guide for dietitians, The Top 5 Reasons Your Client Binge Eats (and How To Support Them In Their Journey To Feel Fabulous About Food). This resource is all about nutrition counseling tips and strategies for clients struggling with binge eating. Gain skills and confidence to work with your clients while making an impact: www.pursuingprivatepractice.com/reasons

For more information, visit www.pursuingprivatepractice.com/2

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Welcome to the Pursuing Private Practice podcast!

Just like clients go on a journey filled with many ups and downs to find peace with food, dietitians have a similar journey when building a business specializing in intuitive eating.

In this first solo show, Jennifer McGurk talks about what to expect from the Pursuing Private Practice podcast. She tells her story of building her private practice and many lessons learned along the way. You will hear about:

• Why Jennifer is so passionate about helping clients feel fabulous about food and supporting professionals to do this important work

• How Pursuing Private Practice was created and how the mission has evolved over time

• Jennifer’s belief that you can make money and make an impact in private practice

The Pursuing Private Practice podcast is just getting started! Stay tuned for more episodes on business strategy, nutrition counseling skills, and advice and support for dietitians growing a weight inclusive business. The Pursuing Private Practice podcast will feature guest interviews, solo shows for Q and A, and be THE resource for building an intuitive eating private practice!

For more information, visit www.pursuingprivatepractice.com/1

Pursuing Private Practice: Recent Episodes

Jennifer McGurk