In this episode, Andy walks you through chapter 1 of their best-selling book How to Create Marketing That Sells Even in the New Economy. Providing some additional insights into how to sell regardless of the economic climate.
He shares a straightforward 5 step process you can use to uncover what your customers want and show them you have that to offer, at the right price.
KEY TAKEAWAYS
- Stop throwing a lot of shit at the wall and seeing what sticks. It's A waste of time and money.
- If you don´t know your customer, you will never see sales soar.
- This is not about who you might be able to sell to, it is about who is most likely to buy from you. Who will be the easiest for your business to sell to?
- You must build a full understanding of why people buy your product. This enables you to identify which type of person buys from you, then, understand what makes them tick.
- Don´t skim over understanding your target customers in great depth. A man with two children lives in a completely different world from a single woman living in a city apartment.
BEST MOMENTS
‘Knowing exactly who your customer is, is a fantastic starting point. ´
‘Very few products on earth are meant for everyone.’
‘Without knowing the situation someone lives in. How can you possibly know how to communicate with them?’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
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