Stay Hungry: How to Create Marketing That Sells™ Even in the New Economy

Everyone has difficult clients, so knowing how to deal with them effectively is important. Joel and Andy discuss how the way the world has changed impacts your ability to do this and share effective ways to overcome these issues.

They include how to handle people constantly demanding to speak to you, refusing to pay, and aggressive people.

KEY TAKEAWAYS

  • Everyone has difficult clients. This is the case for business owners, service providers, and charities.
  • Good communication overcomes most issues.
  • If you feel angry, try to create a bit of space and time before responding.
  • Set clear expectations. Don’t let people pressure you into offering something you can’t deliver.
  • Don’t avoid customers when having issues.
  • More often than not speaking to someone directly is better than email for handling disputes.
  • Use technology to help you to create good relationships with clients. Several ways to do that are shared in the episode.

BEST MOMENTS

‘Weirdly, in a world where there are so many ways to communicate, now, it's so much easier for communication to break down. ´

‘The important thing I think is active listening.’

‘Take a breath, do not take it personally, and look at what you can do to help

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

See omnystudio.com/listener for privacy information.