In this episode, Joel and Andy sit down to talk about the positive impact better thinking has on your marketing campaigns and your business in general. They discuss why being lazy, the path of least resistance, and short-term thinking is so damaging over the long term. As well as explaining how to avoid falling into this trap and stop this mindset from becoming the norm amongst your employees.
KEY TAKEAWAYS
- Attention spans have dropped by 69% in 15 years. Short-term thinking and only trying things for 5 minutes are now the norm.
- When making decisions ensure that they are genuinely better for your business. E.g., is a 4-day week or people working from home really going to benefit your business?
- A business that is willing to outwork you is always going to beat you.
- Be open-minded about new technology. Learn to use it properly.
- Invest in your systems and processes. It's boring but essential.
- Constantly review what you are doing.
- Effective follow-up is essential. Don't avoid it or let your staff avoid doing it because they find it hard.
BEST MOMENTS‘There is a lot of short-termism. ´‘There is no one size fits all.’‘If you can get people in a relatively low-level job to follow a process, then you've got no excuse.’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCESPost- https://www.linkedin.com/posts/joelstone1_stayhungry-timehorizons-marketingstrategy-activity-7099648109940539392-HZni
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
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