This week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier. Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson.

Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how to up your Tinder game, the problem with looking at your own belly button, misquoting Richard Shotton, psychographics, and a bike shed load more. Plus, find out what on earth Marcelo Bielsa and Daft Punk have in common.

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You can follow Louis on Twitter Learn to stand the fck out by signing up for his newsletter Listen to his podcast Everyone Hates Marketers (after this one, of course) Watch Louis’ talk for The Marketing Meetup And here’s what Russell Davies has to say about “bikeshedding” Louis’ book recommendations are:*

Purple Cow by Seth Godin

ZAG by Marty Neumeier

Different by Youngme Moon

Eat Your Greens by Wiemer Snijders

How Brands Grow by Byron Sharp

Building Distinctive Brand Assets by Jenni Romaniuk

Sapiens by Yuval Noah Harari

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