Check Out ‘Performance Football Coaching’ at St Mary’s University below: https://www.stmarys.ac.uk/courses/postgraduate/performance-football-coachingWhat impact do coaching behaviors really have on players during competition?In this episode of the Modern Soccer Coach Podcast, Ashley Gumbrell joins us to discuss one of the most overlooked areas in coach education — game day coaching behavior. From emotional touchlines and sideline personas to silence, instruction, referee interactions, and player development, this conversation dives deep into how coaches influence the game from the sidelines.We also discuss:Why touchline behavior becomes contagiousThe difference between grassroots, academy, and elite environmentsEmotional control and self-awareness for coachesShould coaches sit in the stands instead of the bench?How clubs are beginning to code and analyze coaching behaviorsThe influence of elite coaches on youth environmentsAshley’s groundbreaking PhD research into in-game coaching behaviorA fascinating conversation for coaches at every level of the game.Huge thanks to Ashley for joining us again on the podcast