In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).

Sattel discusses:

  • The benefits and drawbacks of in-housing
  • OpenX's positioning in the market between buyers and sellers
  • The practice of reselling in CTV
  • Whether honesty pays in the industry
  • The debate around curation
  • Are industry KPIs fit for purpose?