The wonderful Blair Enns of Win Without Pitching returned to Ditching Hourly to discuss the pros and cons of productized services.

Blair is generally against them and I am generally for them. Since we tend to agree on most things business-related, I wanted to have him back on the show to get to the bottom of our disconnect on this particular point.

During the course of our hour-long chat, we uncovered lots of nuance and eventually understood both sides of the argument for or against.

TL;DR:

Whether or not offering productized services is a good move for your business depends on several factors, including:

• Whether you're a soloist or a big firm
• How good you are at sales
• Your business goals

Blair's links:

• https://www.winwithoutpitching.com/
• https://twitter.com/blairenns