S2E23 Shelf Impactors™

Guest Episode with Mr Goodvertising Thomas Kolster

It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands.

Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding.

KEY AREAS OF DISCUSSION:

1. BRAND PURPOSE

2. We’re all striving for purpose - what is it, do brands need one to make change happen?

3. THE HERO TRAP

4. we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more?

5. THE ANTI-AD WORLD

6. Why Advertising is a dying medium, or at least evolving big time

7. OPTIMISTIC FUTURES

8. Go big or go home - what an exciting time to be making real change a reality…what are we excited about?

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Thomas Kolster: Website - www.thomaskolster.com

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Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey