Dr Murray Ellender is CEO and co-founder of eConsult, an online consultation system for GPs currently in use in more than 3,200 practices around the country.

• Disrupting tradition and work practices
• The methods eConsult used to set a price point for something didn’t exist
• The dilemmas faced by doctors during the Covid-19 pandemic

To hear the full episode from our How to be a CEO podcast click here.