Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

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This episode features Burc Tanir, the CEO & Co-Founder of Prisync, which helps e-commerce companies from all around the world automatically track their competitor prices and dynamically reprice their products on the fly. He has a background in industrial engineering and is based in Istanbul, Turkey.

Before founding Prisync, Burc held marketing and sales roles for a number of companies. He co-founded his first business, a multi-platform enterprise IM app called BizCorner, in 2012. Now, he utilizes his professional experience to continue to grow and scale Prisync.

Burc Recommends These Resources:* Smart Pricing Tactics (E-book from Prisync) * Crossing the Chasm * The Economist * Harvard Business Review * Prisync Official Website * Prisync - Dynamic Pricing on Shopify App Store * Offer: Prisync offers up to a 50% discount for your first 3 months.