• What is bootstrapping?
• Not all businesses can bootstrap
• The Bootstrapper’s commandments
• Customers are your investors
• The company’s vision is in your hands
• Focus as the North Star
• Speed of execution
• Mastery and Passion
• A little to lose but a lot to gain
• Salesmanship
• In it for the long-term
• Bootstrapping is about survival
• Start from a proven business model
• Differentiate from the incumbent
• What the bootstrapper has that the big corporations don’t?
• Beware, a bootstrapper is not a freelancer, but an entrepreneur
• When to play venture capital game?
• Scale requires money, and network