• Breaking Down Value Proposition In Business
• Jobs-To-Be-Done Theory of value
• Value proposition: tell me why I should buy from you
• It all starts with a profitable and scalable business model
• The value proposition canvas
  • What is a value in the value proposition canvas?
  • The customer profile
    • Understand what’s important and what’s insignificant about customer jobs
    • Understand what extreme and what’s moderate about customer pains
    • Understand what’s essential and what’s nice to have by generating customer gains
  • The value map
  • It’s all about product-market fit!
• Alternatives to the value proposition canvas
• Key takeaway