For this interview, Greg Satell, international keynote speaker, advisor, and the author of a book, which I loved, a best selling book, called “Mapping Innovation: A Playbook for Navigating a Disruptive Age,” has answered a few key questions about innovation strategy and business model innovation.

Let’s dive into them!

Contents

• How did you fall in love with the quest for understanding innovation?
• Is innovation about making quick decisions?
• What are some of the myths surrounding innovation?
• How does the Innovation Matrix work?
• How important is sustaining innovation?
• In which scenario, the lean startup helps to find the right path toward business innovation?
• What instead is a classic example of breakthrough innovation?
• Are tools like Porter’s Five Forces and SWOT Analyses still useful in today’s business landscape?
• How has the business world changed?
• Is the business model canvas a useful tool for that?
• How do we understand ecosystems?
• How important is to build ecosystems for scaling up a business?
• Key takeaways