This post may contain affiliate links.

As a small business, I usually am doing most of the work. I make it easier on myself by using different programs to help me edit, create, and post content.

Why is content so important?Content helps your potential client create a connection with your brand. There are several types of content that you can use to grow your brand. You can read more about different types of content here.

  1. CANVA
    I absolutely love CANVA! I do 90% of my content creation here. I use CANVA pro because it gives me access to stock images and other effects that I use often. I use the program to erase the background for my pictures, create infographics, and banners for all of my accounts.

  2. Lightroom Lightroom is perfect for editing pictures in the computer and on the run. You can create preset filters, which makes it so much faster to get your pictures post ready! I use Lightroom for editing all of my pictures.

  3. Splice App
    I use this app to edit all of my videos for Instagram Reels and TikTok. It is very easy to use, and the free version has a lot of great features.

  4. PLANOLY
    This app takes a lot of weight off my shoulders. They are an official Instagram and Pinterest partner, so you can rest assured that your account is safe with them. I use them to schedule my posts, but what I like the most is that I can preview my instagram grid before I publish it and keep my aesthetics within my branding guide.

What other programs do you love to create content?