This week, North Report and the team at Quantum Mob tried something a little different; one of our co-founder's was on our good friend Mike Moll's podcast called Content Sessions. We thought it was so informative and unique that we cropped our favorite clips, and put together a summarized episode for our listeners. They speak about the challenges of targetting audiences and markets, maintaining momentum in distribution and running ads on various social platforms. Jump to 06:27 to listen to their discussion.

Time Guide

00:23 - Introduction

00:40 - Content Sessions

01:03 - Marketing for Software Companies

01:45 - Favorite Points?

03:16 - Pre-Rolls

03:55 - BST

04:41 - Three Takeaways

06:27 - Content Sessions

07:22 - Core Service Offering

08:10 - Web AND mobile?

09:05 - Main Products

10:38 - Loyalty

11:00 Retention is the new onboarding

12:13 - Automation

13:33 - Tagging the back end

14:15 - Developers as Researchers

15:15 - Follow-Up is key

17:30 - Focused Sites

18:21 - Hacking SEO

19:09: 100 Touchpoints?

19:45 - UTM Tags

20:30 - Human Error

21:56 - Exhausting a persona

23:16 - Broad doesnt help you sell; you need a content 'funnel'

26:33 - Combination of automation & manual

27:00 - Secret Sauce

28:41 - Resharing

30:58 - THAT doesn't exist

31:31 - Be the solution.

32:27 - Put it everywhere.

Links

Social:

Website - https://northreport.ca/

LinkedIn - https://www.linkedin.com/company/the-north-report

Instagram - https://www.instagram.com/north_report/

Links:

Mike Moll - https://www.linkedin.com/in/mikeajmoll/?originalSubdomain=ca

Eric Kim - https://www.linkedin.com/in/-eric-kim-/

Content Sessions - https://socialmediahouse.to/podcast

If you'd like to be a guest on a future episode or want to hear more about a topic, email us at hello@northreport.ca