You can showcase your school’s mission through social media, and Erica can show you how! She had no background in school communications before joining Pulaski Academy back in 2019, but she put her marketing experience to work and has made an impact.

IN THIS EPISODE, ERICA SHARES:

• How she uses social media as a welcome mat for prospective students
• What methods she has found helpful in getting staff involved in storytelling
• Why branding is so much more than colors and a logo
• The impact Instagram Reels is making in her independent school.

SPECIAL GUEST

Erica Gregory

Digital Storyteller

Pulaski Academy in Little Rock, Arkansas

Email: erica.gregory@pulaskiacademy.org

School Website: https://www.pulaskiacademy.org/

Facebook: https://www.facebook.com/pulaskiacademy/

Twitter: https://twitter.com/PulaskiAcademy

Instagram: https://www.instagram.com/pulaskiacademy/

YouTube: www.youtube.com/PulaskiAcademy

USEFUL INFORMATION

• Class of 2020 stories:
  • Favorite Memories
  • Senior Advice
• Instagram Reels to check out:
  • https://www.instagram.com/pulaskiacademy/reels/
  • https://www.instagram.com/newauburnschool/reels/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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