What is the goal of social media for your school? Brendan has it mastered at Sewickley Academy. In this episode, he shares it with you!

IN THIS EPISODE, BRENDAN BREAKS DOWN

• Why social media alone is not enough
• How they involve students in the recruitment of new families
• What UGC stands for - and how it helps create great content
• His 75-25-1 rule when it comes to social media
• Simple school spirit swag ideas

SPECIAL GUEST

Brendan Schneider

Director of Advancement

Sewickley Academy in Pennsylvania

Follow Brendan on Twitter: @schneiderb

SchneiderB Website: https://www.schneiderb.com/

Sewickley Academy Website: https://www.sewickley.org/

Sewickley Twitter: https://twitter.com/sewickley

Sewickley Facebook: https://www.facebook.com/sewickleyacademy

Sewickley YouTube: https://www.youtube.com/user/sewickley

Sewickley Instagram: https://www.instagram.com/sewickleyacademy/

Sewickley Pinterest: https://www.pinterest.com/sewickley1838/

USEFUL INFORMATION

• Instagram article from Brendan on UGC - #3 Instagram Aesthetic Trend for School Marketers - Curated User Generated Content
• Panther Pride contest - link to cheer video
• Day of Caring video featuring student
• #K12PRtip - Facebook Save Feature (still to be created)
• Blog: Promote Your School with Cool SWAG!

MORE RESOURCES

www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!