A newsletter is a doorway to your reader’s inbox and eventually his/her heart. From well-established brands to individual creators, everyone wants a share in this pie today and as a result, we’ve seen a sharp rise in the number of newsletters.

In this episode of Cuppa Press, Dozie T'Challa Anyaegbunam, who has been successfully running his newsletter—The Writing Nerd—for over 2 years now, talks about what it takes to start a newsletter.

Time Stamp

• 1:10 - Shift from Sales to Marketing
• 3:34 - You can’t sell what you don’t believe in
• 4:42 - Choosing a niche
• 6:59 - Building an email list
• 10:23 - Determining the frequency
• 11:20 - Special appearance by Dozie’s 4-year-old
• 13:04 - Choosing a service provider
• 15:19 - When should you start charging for subscription
• 16:39 - Staying committed to creating content
• 19:08 - An experiment that worked well
• 20:28 - Newsletter content creation as a service
• 22:11 - Dozie’s top 5 favorite newsletters
• 22:58 - Mutual obsession over Cole Schafer’s newsletters

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