On today’s episode of Bridging the Gap, Matt is joined by Maribeth Kuzmeski, PhD, President of Red Zone Marketing, Marketing Strategist, Author, and Keynote Speaker on Marketing, Branding, and Persuasive Communications.
Maribeth shares the story behind the name of her marketing consulting firm, building trust and credibility as a financial advisor, and her research behind the impact of including personal information in a bio. She also talks through strategies she’s used to help advisors achieve success in niche markets, as well as the importance of transparency, trust, and differentiation in the financial industry.
Maribeth discusses the effectiveness of seminars, video marketing, and email campaigns in attracting clients and fostering personal connections. She also provides insights into conducting marketing research for financial advisors and asset managers, the value of surveys, and analyzing data. She also shares how you can use social media platforms like LinkedIn to showcase not only your purpose and motivations, but also the softer side and the difference you can make in your clients’ lives.
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