For a podcast called "Start Marketing" you might wonder why I actually stopped marketing my business. Spoiler alert: I started a rebrand process and determined there was much more strategy work to be done behind the scenes in order to make it meaningful. This week I use my monthly marketing update to pull back the curtain and explain: Why a logo change should never just be a logo change How I reframed my positioning in the marketplace The framework I used to create more powerful messaging How I'm re-strategizing How I'm re-branding

Music: Tuesday by Sascha Ende, Music.io