Create partnerships that boost visibility for your small business.Today we talk about one of my favorite free marketing strategies: borrowing audiences and creating partnerships. This is a great, inexpensive way to boost your visibility to your target audience, but does take time to build. Here's what you want to do: first, you want to cultivate a relationship: help share their content, volunteer to fill in gaps that they advertise for, be active in their audiences Once you've cultivated a relationship, and this will take time, look for gaps that you can help fill for them Propose a partnership that allows you both to win - you don't want to be selfish and use it simply as an opportunity to advertise to their customers, but rather as a way to boost their credibility and get a nod from them

Ways that you can do this: look for other local partners that aren't in direct competition with you, but are parellel to your products/service identify areas of overlap and gaps for each other that you can fill  brainstorm ways that you can cross promote each other and help lift each other up: emails, co-hosting events, sponsoring events, giveaways with each other's products

Use https://www.amazon.com/Wealth-Connection-Approach-Business-Personal-ebook/dp/B09YNZ2HMZ/ref=sr_1_1?crid=360FPO3JPXRQC&keywords=the+wealth+of+connection&qid=1655986359&sprefix=the+wealth+of+connection%2Caps%2C95&sr=8-1 (The Wealth of Connection) to give you a roadmap about how to build genuine relationships and partnerships.

Music: Tuesday by Sascha Ende, Music.io