Friend of the firm John Volkmann, CMO of QDVision, drops by to talk with Andy about lobbying in Europe, marketing in China, the "spouse marketing strategy," and Uber in Austin.

*"If you’re doing your job [in marketing, you are] translating complicated things into simple things"

"[Brand is] going back to what’s the problem is and what’s the product"

“[Rule of thumb in TV] If you see people dancing that means they had nothing to say”*

John's Drink

2014 Te Whare Ra (TWR) Sauvignon Blanc, Marlborough

Links

John Volkmann (Twitter: @johnvolkmann | LinkedIn: john-volkmann-89348a)
QDVision (Website)
Momentum: How Companies Become Unstoppable Market Forces (Amazon)
Ron Ricci (Twitter: @RonRicciCisco)
Uber and Lyft End Rides in Austin to Protest Fingerprint Background Checks (NY Times)

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